Are you looking for creative website design ideas to increase sales? Then you’re in the right place!
Increasing sales is the crucial key to all successful businesses. And you won’t only get a spike in revenue, but many other benefits as well! However, you’ll need to put in a bit of effort and strategy in order to get those sales.
And did you know you can do that by improving your web design?
How does web design improve your sales and what can you do about it to reach your sales goals? Read on to find out!
How Can Creative Website Design Improve Sales?
You’re probably wondering: How can my web design improve sales? Isn’t that just something to make my website look good?
Well, if your site looks outdated, then you’re most likely losing out on potential customers. When maximizing the number of sales made online, you’ll need an amazing design. The numbers show it!
Websites experience increased conversions with a suitable design that fits their target audience. Even small changes such as brighter and bolder colors, as well as a distinct call-to-action button, can help immensely! But I’ll get to the specific design tips in the next section.
Besides the attractiveness and more distinct highlights on important parts of your site, a better web design can also improve user experience and user interface. These two work together in attracting customers and ensure that they come back to shop on your website.
After all, where would you rather shop in? A website that has a design that’s difficult to navigate around in and understand, or one that has the better design that takes only a few minutes to purchase from?
It isn’t just your business’ reputation, but your overall web design that will definitely help garner customers and encourage them to choose you to buy from.
Creative Website Design Ideas That Can Increase Sales
Now that you know why creative web design is important to improve sales, how can you implement it into your own website? These are some creative website design ideas that can help you reach your sales’ goals:
1. Optimize your website load speeds
If you don’t know it already, people are impatient when surfing the web, wanting a quick solution to whatever problem they have, or to make purchases quickly and smoothly.
According to research, even just a delay of ONE second on your website loading time can cost you up to 7% in conversions, which is a significant number!
What does this mean?
When it comes to your website speed, each second is vital so you’ll need to know how to solve any website loading issues as soon as possible. You can use free tools to measure your overall page speed and receive a report on what you need to improve on. You will also get recommendations on what to do so you can get started on improving your website speed.
To get a gist of what people want, most online consumers expect websites to load in two seconds or less with a flawless process in purchasing items. So make sure your page load times meet and even exceed customer expectations.
There are many ways to do this besides using tools, such as reducing the use of third-party resources, or using smaller images and fewer animation elements.
2. Integrate responsive design
Have you ever checked out your website using different screens, such as a desktop PC, laptop, tablet, and mobile phone? What does it look like? Does your web design offer a consistent experience and smooth eCommerce performance among all gadgets?
That is what a responsive design means. A website with a responsive design will be able to load and perform well on any device, whether big PCs or small mobile phones. It will adjust to the user’s screen, bearing a quick-loading and attractive layout.
This is especially important when optimizing your website for mobile devices! As mobile browsing continues to be one of the main ways to surf the web, you shouldn’t lose sales just because your website isn’t compatible with the latest mobile devices.
Poor web design on certain devices will result in a slow loading page that’s difficult to navigate around in, which will have you lose sales.
3. CTAs stand out on the page
Call-to-action is crucial to boost conversions and click-through rates. You can help increase the chance of people clicking on your call-to-action by placing it strategically on our webpage. If you do so, the call-to-action button can assist in site navigation, helping improve your web design.
Where is the best place to place your calls-to-action, though? You can do this through A/B testing, making adjustments to your call-to-action placement based on the data you receive from it. Even the smallest changes can make or break your conversion rates.
May it be linking to more information, filling out any contact forms, or creating purchases, these calls-to-action need to be clear and should stand out positively so it would. Encourage user interaction.
4. Optimize your eCommerce business for mobile access
As mentioned, more and more people are using mobile devices when surfing the web every day. They even transact and purchase items or services through mobile devices as well! That’s why your eCommerce business needs to be optimized for mobile use, no matter the size of the screen or operating system it’s on.
You can do this by checking your website’s layout to ensure that it’s responsive to mobile devices. Test it out on various mobile devices as well to see what you can do to tweak your layout to have it load quickly and make the transaction process as smooth as possible.
5. Use high-quality visuals
You might want to consider adding more visuals while still ensuring that the site loads quickly. However, the keyword here is to include HIGH-QUALITY visuals, visuals that truly mean something and will entice the viewer’s interest. Not only should the visual be clear and easy to see, but it should evoke the right emotion for visitors to feel encouraged to choose you to make transactions.
Do this by having a video landing page to market your products and/or services, infographics, as well as personal professional photos of your company and what you offer. Make sure that your product pages have updated and clear images of your offerings so people know what they’re getting, which also further encourages them to buy from you.
Not many people would purchase from websites that have poor-quality images and videos of their products and services. That’s why you need to focus on your visuals as well, which is a huge part of web design.
With better visuals, your visitors will get emotionally attached to it, which creates the opportunity for conversion. Also, use attractive images to divert people towards your main call-to-action.
6. Recover abandoned shopping carts to boost sales
Businesses don’t want to see abandoned online shopping carts, which is basically lost sales. Fortunately, there are ways you can help lessen the abandoned shopping carts, as well as even recover them to boost your sales.
For starters, I recommend to remove a few “useless” steps in the checkout process, as 27% of cart abandonment happens because of a complicated and/or extended checkout process. With further complications, it drives away potential buyers, just like how slow-loading websites do.
Include all the checkout details on one page rather than creating separate pages. Also, hide options until your potential customers enter their previous information.
Another thing to do is to remove the navigation bar while checking out, moving the buyers to a more seamless flow from their browsing to purchasing. When removing the navigation bar on the checkout page, it can increase your revenue, since you force users to only continue the checkout process or leave your site. Remove other links as well to create a smooth and straightforward checkout funnel.
Website navigation is a huge role in the world of eCommerce. So when creating and designing your website, arrange all the products by category, placing them in drop-down menus for easier access. Each page needs to be clear and straightforward for better understanding.
When customers are confused and can’t find what they’re looking for easily, they’ll most likely leave to find a website that does. So look into the way your website and webpages are organized and find ways to make navigation even easier.
Wrapping It Up
If you aren’t making sales, even with the many visitors you reach, then you aren’t reaching the goals you need as a business. Traffic along doesn’t pay the bills, but your sales do! In order to get more traffic and sales, you’ll need to improve your web design and integrate key factors that can encourage people to transact with you.
I hope that these creative website design ideas helped you out with your online business. Start implementing these ideas and watch as you gain more customers and increase your conversion rates now!
If you have any inquiries, do share them in the comments section below. All your thoughts are much appreciated.
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