Addiction is a serious problem. 21.5 million Americans have suffered from addiction in recent years, with alcohol being the most common problem.
One of the biggest problems with addiction has been the difficulty of seeking treatment. It can be nearly impossible to acknowledge you have a problem and find help without being lost to the stigma surrounding addiction.
This is where advertising has come in. In the digital age, addiction treatment marketing is being informed by SEO to help a growing number of people get the help they need.
If you’re skeptical of the link between SEO and recovery, you should read on about this deep and fascinating connection.
Addiction Treatment Marketing: Helping People Come To Terms With Truth
One of the most common problems for addicts is the label. it can be hard to admit to being an addict, particularly in public. Because of this, even friends will not speak to each other about the troubling realities of their substance abuse issues.
If somebody thinks their drinking problem is impacting friends or family, they still aren’t likely to outright ask about the impact their choices are having on the people around them.
This is where addiction treatment marketing is joining forces with SEO to make it easy to seek help.
There are searches every day from people who want to know if they’re a drug addict or alcoholic. Though it can be easy to dismiss the results of these searches, it gives addicts the message they need.
Hearing of their addiction from a detached voice can be the first step towards accepting the problem and doing something about it. What somebody does with that information is their problem: but having it is an essential first step to making a genuine change in their lives.
How SEO Is Changing Things
Search engine optimization makes every part of a website vital. Everything from content to keywords is a part of helping your website get found by the people who need it.
Even two seconds of loading time can play a tremendous impact on a website’s prominence. This is good news for people who want to use the net to help addicts.
Addiction treatment marketing can be difficult. But by having a bunch of factors create a roadmap for success and recovery, it becomes possible to bring people closer to the truth.
It isn’t easy. But it is incredibly important work that can only be completed with a sustained commitment to research and effort. So make sure you use your platform to do your part and make a serious difference.
Using Keywords To Help Addicts
One of the most important parts of search engine optimization is keyword research and density. If you don't want your addiction treatment marketing efforts to be stalled by potential Google penalties, you need to know what you're doing in this area.
The first thing to look into is research. If you want to get your website found, you need to know exactly what people are looking for online. There are a lot of great resources available to help you find this information, though Google keyword planner tends to be the most popular.
Similarly, it can be important to avoid keyword stuffing. This occurs when there are too many uses of your researched keyword to make your copy seem natural.
If this happens to your site, it can backfire. You will not be found when somebody searches for this term. So make sure you maintain a natural voice on your recovery website.
Are Bad Links Prolonging Addiction?
A lot of recovery websites are great but will never be seen. The owners may be confused and wondering why, but the answer is potentially age.
SEO can be divided into “old SEO” and “new SEO.” There are a lot of changes that have been made in the past few years, but one of the most notable is regarding links.
In the past, what mattered about links was their quantity. The more external sources that linked to your site, the more search engines assumed you had a good site.
You can probably see what the problem was. Quickly, unscrupulous website owners set up “databases” of links that had no relevance to the content of your site. It became good addiction treatment marketing, to buy a link on one of these websites.
Eventually, Google caught on and made link quality important. But for a lot of people, their site never caught up. Make sure you don’t have any bad links leftover and stalling your recovery marketing efforts.
More Content, More Help
Creating content is an essential part of using SEO for addiction treatment marketing. This is true for a few reasons.
The first is what content creation shows search engines. The more you create, the more you show the search engines your own relevance as a content producer.
This can make it a lot easier for you to rank well. Not just on the keywords in your content, but on keywords in general.
But the keywords in your content form the second reason. Content gives you more to rank for, which is good news when you consider the wide variety of ways in which an addict can need help.
Finally, this content gives you a new way to engage those in recovery. If you're in the business of getting people sober and helping them stay sober, this is good news for everyone.
Get SEO Help
If you need help with your addiction treatment marketing strategy, we can get you where you want to go.
Our strategy is rooted in proven success methods that take the SEO game of our clients to the next level. Working with us will help you rank well to treat well.
Contact us to learn more.