Hoping to make your business prosper? Having a website isn’t enough. You need to master local Search Engine Optimization (SEO).
Optimizing for Google continues to prove its importance when it comes to promoting your website online. Google, the leading search engine today, takes up around 74% of the entire market.
Regardless of whether you’re ranking locally or nationally, you need to use the best SEO tools and follow web design trends. There is a lot at your disposal, some of them free and easy to use. Many cater specifically to local needs and others to national SEO strategies.
To help you formulate the best local SEO strategy, here is a list of the best tools at your disposal:
#1 Google’s Webmaster Tools
If you want to rank high in the Google search engine results page, you need to understand how it works. Using the Webmaster Tools is free and one of the most trustworthy ones to use for website analysis. It’s a great source of information regarding the fundamentals of searching with Google.
A good example of its features is the Fetch as Google tool. This allows you to see your website’s URL the way Google sees it. You need this if you want to troubleshoot your website’s poor SEO performance.
#2 Check My Links
Do you need a solid choice when it comes to ensuring all your internal and internal links are functioning? Check My Links is one of the best SEO tools to answer this need. This checker ensures that all your links are functional before your page is live.
It’s easy to use since the tool highlights all the functional links in green. The broken ones have red highlights. This is easy to use and simple enough for people without SEO training to understand.
If you want to analyze your links further, it’s best to get people proficient in SEO to do the job. You need to get reputable companies like 180fusion, which can help accomplish the work without problems.
#3 UpCity’s SEO Report Card
This is one of the best SEO tools around if you want to analyze how your website holds up against your competitors. You need to provide some of your contact information for it to give you an insight on how well your website is doing in terms of its SEO.
It gives you a snapshot of your website rank on Google, Yahoo!, and Bing. The rank depends on the keyword you selected when you put in the information to build the report. It gives other reports that cover your link building efforts and the like.
#4 Whitespark Local Citation Finder
This tool is one of the best SEO tools to use when you want to manage your local listing. The tool helps you find the places for you to list your business to improve your SEO rankings. It has other features like collecting customer feedback and online reviews.
Reviews are among the most important tools when it comes to local SEO. People often believe reviews as much as they would a personal recommendation. If someone local gave a high rating, there’s a higher chance you’ll see an increase in local conversions.
How does it work?
It starts by getting the name and email of your customers. If they rate your business 7 or higher, the tool directs them to a profile where they can leave a positive review. If they rated 6 and below, the tool instead directs them to you so you can address the issues with the client directly.
#5 Moz Local
Another local listing tool, this allows you to claim and verify listing submissions. It works with data aggregators to help you push listings. This makes sure that your business is visible in a local setting.
It’s one of the best SEO tools if you need to scan your citations for errors that hurt your local SEO efforts. It’s affordable compared to other local listing management tools but it’s worth the investment.
This is a tool that helps you assess your website’s overall strength in terms of SEO. It gives you guidelines and recommendations on what to do to improve. It helps with your local SEO efforts even if the normal use of the tool is at a national level.
SEOPressor specifically caters to businesses using WordPress. It focuses on analyzing on-site SEO, rating your back-link profile, and keyword utilization. One of the unique features that makes it one of the best SEO tools is the Over Optimization Checker.
If you want one of the best SEO tools to submit your NAP to local directories, this is the tool you’re looking for. It lets you manage your local listings and review your NAP data. It has one of the most comprehensive directory lists, which helps you know if you have existing citations on them.
Synup’s priority is to increase your business’ positive reviews. It does this by tracking the popularity of your brand in the local area, notifying you whenever someone leaves a review or mentions your business on social media.
When you do get a review, Synup lets you respond to the client without having to leave the app. It’s this intuitive design that makes it responsive and easy to use, regardless of where you are.
Like Synup, Yext offers monitoring reviews, managing local listing, and analytics. What makes it unique from other tools is that it has automatic local listing managing tool. What this means is that you can get your listing data populated right away and update your NAP information in real time.
#9 Screaming Frog
This is one of the best SEO tools if you’re looking for free ones to help your local SEO efforts. It helps you audit and index your website’s metadata and HTML. Aside from that, Screaming Frog helps you find broken links that might hurt your local SEO rankings.
It has other advanced features but you have to pay for it. As it is, Screaming Frog is great if you want to start optimizing your website.
Nothing hurts your SEO standings more than unoriginal and duplicate content. When you have duplicate content, you damage both your local and national SEO ranking. If you want to ensure that your content stays original, use Copyscape.
It’s one of the best SEO tools to check if the content is a duplicate from your own site or another source outside your site. Its basic features are free to use, but a more thorough checker is available for half a dollar.
If you’re in need of alternatives, you can try using PaperRater and Turn It In. The latter works a lot like Hemingway app since it also highlights weak sentence structure and similarities to other online content.
#11 PageSpeed Insights
This tool helps review the load times of your website and suggest ways to improve it. The rate of your website loading affects your SEO rankings and overall customer experience. If you want to know why your website loads slowly, you can use this tool.
This is one of Google’s free SEO tools. There’s no reason not to use it. Other benefits include its capability to compress images without sacrificing much quality, CSS support, and a streamlined user experience (UX).
One downside is that it doesn’t offer the best experience for mobile site analysis. In this regard, alternatives like GTmetrix and Chrome DevTools might seem more appealing, but both are not as free nor easy to use as PageSpeed Insights.
As its name implies, it’s a tool that tracks your customer’s business reviews. It’s the best tool to use if customer reviews play a big part of your SEO strategy. It allows you to manage your reputation and know where your business stands in terms of customer satisfaction.
One great feature is that this tool lets you monitor reviews across multiple platforms. You can track reviews on Yelp, Google, and Facebook. The only complaint is that you don’t get instant notifications whenever a customer updates a review they already posted before.
Unlike other tools of this nature, ReviewTrackers gives you a feature that lets you request for reviews from customers in a non-invasive manner. You also get custom URL landing pages and check common trends between your business branches receiving negative reviews.
Get the Best SEO Tools Today!
It’s important to practice local SEO for your website if you want more customers. It’s not that hard to do on your own since there are a lot of free tools you can use to help optimize your website. If you want to make the most out of it, you need the help of professionals to manage it in an efficient and effective manner.
Looking for more local SEO tips and tricks? Not sure where to start?
We can help you reach your goals. You can count on us whether you need SEO consultation, link-building assistance, or guest-blogging opportunities. Don’t hesitate to give us a call today!