Web Design Tips for Your Online Boutique

Web Design Tips for Your Online Boutique

 Building a website for your online boutique can be tough, but it doesb’t have to be. Checkout the 7 important web design tips to help get the job done better. Let’s dive in!

Does your online boutique pass the 2 to 3 second test?

This is the amount of time a visitor will take before hitting the back button. Mere seconds before they make their judgment. A judgment influenced by site speed and website design.

The standards and best practices for website design have changed. Perhaps your boutique’s site is still living in the 90s.

Let’s fix that — here are the web design tips you need to apply.

7 Online Boutique Web Design Tips

To list every web design tip would cause information overload. We’ve stuck with the ones most likely to deliver exceptional value. Try one (or all) of these:

1. Use Better Images

Studies have shown that faces are a major attention-getting element. The same study shows how we read in an ‘F Pattern’. Placing crisp, high-quality images on the top left of the page will increase engagement.

2. Use Bigger, Easier-to-Read Fonts

A study by IBM found font selection either improved or reduced legibility. The study found serif fonts the easiest to read. Changing the font size from the default 12pt to 14-16pt increased reader attention. The line spacing, too, helps with legibility.


Change them with:

  • Google fonts
  • DaFont
  • UrbanFonts

3. Use a Mobile-Ready Theme

Smartphones have eclipsed desktops as our preferred way to access the Web. A mobile-friendly website is crucial for delivering the whole experience. It’s not only the usability. Google increases search engine rankings for sites offering a mobile experience, too.

Check to see if your site passes the mobile-friendly test. Then, get in touch if your online boutique is lacking.

4. Use Many Call-to-Actions

This website uses many call-to-actions to ‘shop now’ versus having one at the end of a long scroll. And people do scroll! If the only CTA is above the fold, then you’re missing an opportunity as they’re exploring.

5. Use Site Caching

Caching services improve the website load speed. A local copy of your website is saved to improve its delivery. Lowering the site speed will reduce bounce rate. A faster loading time also improves search engine signals to boost rankings!

Cache it with:

  • Amazon AWS
  • Akamai
  • Cloudflare

6. Use One Page, Transparent Checkout

Shopping cart abandonment is about 69.23%. Forcing visitors through many pages to check out will cause this high rate. Convert your checkout page into a one-page experience. Also, place all vital information front-and-center so visitors aren’t second-guessing.

7. Use SEO Strategies

Great SEO begins with a solid web design built on best coding practices. Then you’ll need to get the word out there through content and social media participation. An increase in site visitors will provide data to make online boutique improvements.

To grow your search rankings:

  • Improve on-page SEO with keyword selection
  • Create more content for users and search engines
  • Build links from authority sites
  • Get mentioned by news sources and influencers
  • Have the community leave feedback and reviews

Scared of Breaking the Site? Let Us Help!

It’s a daunting task having to fiddle with the website code. A small mistake could take it offline…this could cost thousands every minute in lost sales!

We’re here to help.

Get in touch to learn about our WordPress web design services. Learn how we can turn your tired online boutique into a leader through these web design changes.


About The Author

Dustin Reed

Dustin Reed, is the owner and senior web technician for Innovative Solutions Group. He graduated in 2011 with an Associate’s Degree in Web Design and Computer Programming with a 3.78 GPA, demonstrating that he has taken this education and experience very seriously. He takes great pride in the fact that he truly enjoys doing what he does best, Building Professional Websites! During his 5 years working at Innovative Solutions Group, he has been responsible for many different aspects of the business ranging from creating new accounts/domains on Innovatives server to responsive(mobile-friendly) template creation. Some of his other responsibilities/strengths are WordPress website design, CSS/HTML coding, creating visual animations using Jquery, page layout, and troubleshooting many different types of problems that may arise. When he is not busy working at Innovative Solutions Group, he enjoys doing all of the great outdoor activities that the beautiful state of Montana has to offer. Such as, fishing, camping, hiking and enjoying a day at the lake during the summer.

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Innovative Solutions Group
Based on 11 reviews
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Nobe Eyecare Associates
Nobe Eyecare Associates
17:13 07 Apr 20
Dustin is great. Quick to respond to any inquiries and reasonable pricing.
Troy Kennett
Troy Kennett
13:57 15 Jan 20
I have been with Dustin and Innovative Solutions for over a year now. Dustin and his company have taken my business to a whole new level. With what they have done with our website and how people find us is amazing. We have grown 10 times over because of Innovative. If your in need of the next level of success in marketing, your in great hands here. You will not be disappointed. Thank you Dustin and the team!!
Helena Dweller
Helena Dweller
21:13 03 Jan 20
Great, courteous and fast service. A very honest business that will not overcharge. Highly recommended!
john scannell
john scannell
15:40 23 Apr 19
I have used Dustin and his team for years- - exceptional service and Dustin is incredibly responsive
Susan Duclos
Susan Duclos
15:45 06 Sep 17
Excellent service. We have been with Innovative since the launching of our site. They not only designed the entire site with the functionality we wanted, but have hosted it reliably no matter how high the traffic spikes. I would recommend Innovative to anyone looking for a professional, reliable and very responsive team.
Jacob Wandersee
Jacob Wandersee
12:41 19 Jun 17
Work was done in a very timely matter and Dustin was great to work with!
Gary Gavin
Gary Gavin
23:01 09 Jun 17
I used Dustin at Innovative Solutions to initially just host my website. After working with him I decided to do a pretty significant makeover on my site. He did a great job, was super responsive and has Fletcher in the Design Department to help with graphics and such. He answered inquiries after hours and is very reasonably priced. I have used quite a few web people over the years and Innovative Solutions is undoubtedly who I will continue to use.
Serapha Cruz
Serapha Cruz
16:57 03 Jun 17
Super helpful! From the very beginning the designer was patient and offered great suggestions. Very customer friendly. They wanted the site to be perfect for me. Also, ease of billing. Thank you for creating a great site.
Dan Deininger
Dan Deininger
13:54 22 May 17
I owned the company for over 20 years, and Dustin treats customers in a very courteous and professional manner. That why I'm going back to Innovative for help with our latest personal web project.
Nobe S. Nijjar BSc, BS, OD
Nobe S. Nijjar BSc, BS, OD
14:22 10 Nov 16
Fantastic service and very quick responses to any problems or feedback! Extremely helpful despite being out of country.
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