Website Redesign

Not happy with your current website design? Looking for an update to a more modern website?

Innovative would love to be in charge of your professional website redesign process, mobile conversion or website maintenance!

Nothing turns off visitors faster than an old, out-dated, ugly site.*   So if you think your site that was built 5 or more years ago is still working, think again! In 2012 Google did some research that confirmed how the site looks can cause visitors to leave in less than a second!!!  They reported the following:

“We form first impressions of the people and things we encounter in our daily lives in an extraordinarily short timeframe. We know the first impression a website’s design creates is crucial in capturing users’ interest. In less than 50 milliseconds, users build an initial “gut feeling” that helps them decide whether they’ll stay or leave. This first impression depends on many factors: structure, colors, spacing, symmetry, amount of text, fonts, and more.” **

So trying to save on a website redesign, is actually costing you money in lost customers and lost sales.  Often times your website is the first impression people have of your business. And if you’re an online business, it is the only impression they get.  So it is vitally important your site looks GREAT!

Here are a few indicators your site is old and stale and could use some professional website redesign services:

  • Small pictures – left over from the days before people had high speed bandwidth and pages would load slow with large images.
  • Narrow pages – from the old days when computer monitors were only 800 pixels wide
  • A poorly designed menu navigation system.
  • A site using FLASH or completely built using FLASH.
  • Copyright dates that are over a year old.
  • Calendars of events that are outdated.
  • And last but certainly not least… A site that Google says is not mobile device friendly!  With nearly 50% of web traffic coming from mobile devices, your site absolutely needs to be mobile device friendly!

Still not sure?  Then you should go to Google’s Mobile-Friendly Test page and see how your page stacks up. If it doesn’t pass you are losing out on traffic,  which means you’re missing out on possible sales, too.  If your site doesn’t pass, then it is definitely time for a website redesign!

Here’s the link:

Don’t despair. If you have a lot of content that is still valid the cost of building a new site that is visually appealing and vibrant may not be as much as you think. And with much of your content already gathered, it can be a quick process.  We look forward to talking to you soon. Fill out our get a quote form and be sure to say you are looking for a website redesign.


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Below are a few links from the search on “importance of keeping websites fresh”, which is showing the importance of fresh content in gaining traffic from search engines. This focuses on fresh content as opposed to a fresh, modern look.


Your website is a living, breathing entity on the internet.  Every update you make to your website once it is “live” on the internet plays a part in its interaction with visitors, customers, and the powerful search engines.  However, a static website without updates of any kind may be viewed by search engines as a “dead” entity – with no life and nothing new to offer.


Google’s biggest challenge for ranking content in its search results is whether users are searching for content that’s evergreen or that needs regular updates. To understand how this will affect your website and your content marketing strategy, you need to know how the Google’s Freshness update works.


When your website is live on the internet, every update you make contributes to your interactions with visitors, customers and search engines. A static website without updates is essentially a dead entity, which will go unnoticed in the scope of the world wide web.

A frequently-updated website offers a haven of fresh content that does not go unnoticed by search engines. You’re putting your foot in the door of search requests and if your content is of a high quality, you will be rewarded.


We hope this has given you a little bit of an insight into why we highly recommend hiring a company like ours for all of your professional website design services!

Interested in any of our services? Contact us now!

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I have been a customer of Innovative Solutions Group since 2013. Dustin is so wonderful to work with. He is patient, professional, and very knowledgeable. Anytime I reach out to the office, they are extremely responsive and address my need VERY quickly. I can't recommend this company enough!!! I am so grateful that I am able to have a successful web-based business, because of them!!Diana FlutieJune 29, 2021
I've worked with Dustin Reed at Innovative Solutions Group now for 2 1/2 years, and am so happy I found them. I came to ISG so frustrated. I'd had my website rebuilt by guys in Pennsylvania, and they never listened to me about anything--from a logo they designed that I didn't like, but they plastered all over the site, to how the site would operate. Dustin and I sat down and within 4 minutes he'd dealt with my most important issues. He continues to be resourceful, making my site much more profitable, and if quick to respond to problems. ISG happens to be close to my home, but I would recommend them to anyone dependable, professional service.eileen ClarkeFebruary 19, 2021
Dustin is great. Quick to respond to any inquiries and reasonable pricing.Nobe Eyecare AssociatesApril 7, 2020
I have been with Dustin and Innovative Solutions for over a year now. Dustin and his company have taken my business to a whole new level. With what they have done with our website and how people find us is amazing. We have grown 10 times over because of Innovative. If your in need of the next level of success in marketing, your in great hands here. You will not be disappointed. Thank you Dustin and the team!!Troy KennettJanuary 15, 2020
Great, courteous and fast service. A very honest business that will not overcharge. Highly recommended!Doseof RealityJanuary 3, 2020
Cynthia MonteilSeptember 18, 2017
Excellent service. We have been with Innovative since the launching of our site. They not only designed the entire site with the functionality we wanted, but have hosted it reliably no matter how high the traffic spikes. I would recommend Innovative to anyone looking for a professional, reliable and very responsive team.Susan Duclos (All News PipeLine)September 6, 2017
This group is amazing to work with. We started our partnership a year ago and we could not be happier!Amber DJuly 25, 2017
Work was done in a very timely matter and Dustin was great to work with!Jacob WanderseeJune 19, 2017
I used Dustin at Innovative Solutions to initially just host my website. After working with him I decided to do a pretty significant makeover on my site. He did a great job, was super responsive and has Fletcher in the Design Department to help with graphics and such. He answered inquiries after hours and is very reasonably priced. I have used quite a few web people over the years and Innovative Solutions is undoubtedly who I will continue to use.Gary GavinJune 9, 2017
Super helpful! From the very beginning the designer was patient and offered great suggestions. Very customer friendly. They wanted the site to be perfect for me. Also, ease of billing. Thank you for creating a great site.Serapha CruzJune 3, 2017
I owned the company for over 20 years, and Dustin treats customers in a very courteous and professional manner. That why I'm going back to Innovative for help with our latest personal web project.Daniel DeiningerMay 22, 2017