Not happy with your current website design? Looking for an update to a more modern website?
Innovative would love to be in charge of your professional website redesign process, mobile conversion or website maintenance!
Nothing turns off visitors faster than an old, out-dated, ugly site.* So if you think your site that was built 5 or more years ago is still working, think again! In 2012 Google did some research that confirmed how the site looks can cause visitors to leave in less than a second!!! They reported the following:
“We form first impressions of the people and things we encounter in our daily lives in an extraordinarily short timeframe. We know the first impression a website’s design creates is crucial in capturing users’ interest. In less than 50 milliseconds, users build an initial “gut feeling” that helps them decide whether they’ll stay or leave. This first impression depends on many factors: structure, colors, spacing, symmetry, amount of text, fonts, and more.” **
So trying to save on a website redesign, is actually costing you money in lost customers and lost sales. Often times your website is the first impression people have of your business. And if you’re an online business, it is the only impression they get. So it is vitally important your site looks GREAT!
Here are a few indicators your site is old and stale and could use some professional website redesign services:
- Small pictures – left over from the days before people had high speed bandwidth and pages would load slow with large images.
- Narrow pages – from the old days when computer monitors were only 800 pixels wide
- A poorly designed menu navigation system.
- A site using FLASH or completely built using FLASH.
- Copyright dates that are over a year old.
- Calendars of events that are outdated.
- And last but certainly not least… A site that Google says is not mobile device friendly! With nearly 50% of web traffic coming from mobile devices, your site absolutely needs to be mobile device friendly!
Still not sure? Then you should go to Google’s Mobile-Friendly Test page and see how your page stacks up. If it doesn’t pass you are losing out on traffic, which means you’re missing out on possible sales, too. If your site doesn’t pass, then it is definitely time for a website redesign!
Here’s the link: https://www.google.com/webmasters/tools/mobile-friendly/
Don’t despair. If you have a lot of content that is still valid the cost of building a new site that is visually appealing and vibrant may not be as much as you think. And with much of your content already gathered, it can be a quick process. We look forward to talking to you soon. Fill out our get a quote form and be sure to say you are looking for a website redesign.
Below are a few links from the search on “importance of keeping websites fresh”, which is showing the importance of fresh content in gaining traffic from search engines. This focuses on fresh content as opposed to a fresh, modern look.
Your website is a living, breathing entity on the internet. Every update you make to your website once it is “live” on the internet plays a part in its interaction with visitors, customers, and the powerful search engines. However, a static website without updates of any kind may be viewed by search engines as a “dead” entity – with no life and nothing new to offer.
Google’s biggest challenge for ranking content in its search results is whether users are searching for content that’s evergreen or that needs regular updates. To understand how this will affect your website and your content marketing strategy, you need to know how the Google’s Freshness update works.
When your website is live on the internet, every update you make contributes to your interactions with visitors, customers and search engines. A static website without updates is essentially a dead entity, which will go unnoticed in the scope of the world wide web.
A frequently-updated website offers a haven of fresh content that does not go unnoticed by search engines. You’re putting your foot in the door of search requests and if your content is of a high quality, you will be rewarded.
We hope this has given you a little bit of an insight into why we highly recommend hiring a company like ours for all of your professional website redesign services!