Thanks for coming to our site! I suspect the number one reason you’re here is that you need a website or you need help with your existing website. So there are three questions I want to answer right away for you on this page:

  • Why do you need a website?
  • Why do you need a GREAT website?
  • Why should you have professionals (like Innovative Solutions Group) build your new website?

So the first question I want to answer is:

“Why do I need a website?”

I suspect you already know that you need a website or you wouldn’t be on this page. You’re probably looking for some re-enforcement.  I’ve done some research that I think will convince you. And if you’re looking to justify your decision with someone else, I hope you’ll share this page with them.  Below are some excerpts from some excellent article I found, some old, some new, but all making the solid point you better have a website for your business!

Why You Need a Website

By Tim W Knox, Written in 2004, but 100X more valid and important today!

http://www.entrepreneur.com/article/65204
“Even if you’re not planning on selling online, a well-crafted site is essential for any business.”
“So should your business have a website, even if your business is small and sells products or services you don’t think can be sold online? My answer in 1998 is the same as my answer today: Yes, if you have a business, you should have a website. Period. No question. Without a doubt.”
“I don’t care if you’re a one-man show or a 10,000-employee corporate giant; if you don’t have a website, you’re losing business to other companies that do.”

The Importance of Having A Website for Any Business
http://www.superwebanalyst.net/Importance-of-Having-a-Website-for-Any-Business.php
Excerpts below

“Any business that does not have a website is missing out on one of the most powerful marketing tools available to them.

  1. The main reason that it is important for businesses to have a website is how people are likely to find you
  2. A website is also important because it helps you establish credibility as a business
  3. It will also help to give the impression that your company is bigger and more successful than it may actually be.
  4. In truth a website can be built for very little money.  You don’t need a giant ten thousand page website for your business, just a simple site that tells people about your company and your products will be more than enough.”

I would like to add the following thought – that if you are not “on the internet” you don’t exist as a business.  Even years ago I remember someone telling me they planned their entire road trip from Florida to Alaska on the internet. If a hotel or attraction was not on the internet, they didn’t consider it.

At one time everyone used the phone book to find a business or a phone number to call. Not so anymore.  They go to their search bar and type in what they’re looking for.  An example is that just today I needed find replacement rechargeable batteries for little Flip Video camera. I typed in battery store in helena mt, and instantly I had information on the nearest Batteries Plus store, their phone number, and store hours. I quickly went to their site and typed in the battery part number and found the price. The website also popped up a coupon code for 10% off if I ordered it online, and gave me the phone number if I wanted to call and see if it was in stock before I ordered. I called and talked to Joe and found it wasn’t in stock and would take a week to get. He directed me back to his website to order it there and that by doing so would create the order to be shipped to him. I needed the part sooner, so I didn’t order, BUT I did reach out and talk to them and am personally very impressed with how they are using their website to build a relationship with me!  If they didn’t have a website I would have called someone else. But now I know where to go to get the part when I’m ready.  (Since I need to use the camera tonight, I will just use regular batteries and not replace the rechargeable batteries until later.

NOTE: Here’s the link to their site: https://www.batteriesplus.com/store-locator/mt/319  The part I needed was ABT1W. I found the price in seconds using their site search feature!

The Importance of Having a Website

by Charles Jackson, Demand Media, Houston Chronicle

http://smallbusiness.chron.com/importance-having-website-48042.html
Here’s the summary points you want to take away from this article

  1. Low cost advertising- Your website will be the center of your company’s online presence
  2. Visibility- Your website will provide directions to your business location with online maps and contact information.
  3. Accessibility- Your website is available 24 hours a day, 365 days a year. Even your business is closed, your website is open.
  4. Sales- Your website is selling 24/7.  Any if you have a shopping cart, can actually be taking payments!

 

The second question I want to answer is:

Why do I need a GREAT website?

In his article in Entrepreneur magazine quoted above (http://www.entrepreneur.com/article/65204 )  author Tim W Knox, says the following about the importance of having a great looking website:
“I don’t care if you’re a one-man show or a 10,000-employee corporate giant; if you don’t have a website, you’re losing business to other companies that do.

Here’s the exception to my rule: It’s actually better to have no website at all than to have one that makes your business look bad. Your site speaks volumes about your business. It either says, “Hey, look, we take our business so seriously that we have created this wonderful site for our customers!” or it screams, “Hey, look, I let my 10-year-old nephew design my site. Good luck finding anything!

Your website is an important part of your business. Make sure you treat it as such.”

I agree with Tim!  I don’t know how often we see websites that have been up for five, ten or even more years without any updates or modifications. He also states the following

“One of the great things about the internet is that it has leveled the playing field when it comes to competing with the big boys. As mentioned, you have one shot at making a good first impression. With a well-designed site, your little operation can project the image and professionalism of a much larger company. The inverse is also true. I’ve seen many big company websites that were so badly designed and hard to navigate that they completely lacked professionalism and credibility. Good for you, too bad for them.”

At Innovative Solutions Group we believe a good looking site is critical. That is one reason we have college degreed graphic designers on staff!  We want the sites we create to look professional!  Professional looking sites convey the message that your business is professional, and creates credibility.  See our page on Graphic Design – http://inovativhosting.com/graphic-design/

NOTE: This is also why we sometimes cringe when a client starts changing the look and feel of their site once we hand it over to them.  Just changing or adding additional fonts to the page, or adding colored text can change a beautiful site into one that looks amateurish.

The third question I want to answer is:

Why should I have professionals (like Innovative Solutions Group) build my new website?

1.  Website ROI just based on your time
True professionals should be able to build you a better site that you could on your own, and save you time and frustration. They have experience in how to do all the many varied tasks that need to be performed in the building of the site. And can do it FASTER than you can. This is not to say you couldn’t learn how to do it. But how long will it take you to learn?  Couldn’t you be doing what you do to make money and earning more money that if you built your own site?
Example:

Let’s say your billable rate for your business is $60 per hour.  You want to build a fairly straightforward website, of say approximately 7-8 pages.
Let’s say you spend the following time to build the site:

  • You spend 2- 4 hours determining where to host the site, and how to install the software.
  • 3-5 hours learning how the software works  (contrary to the hype that says your site will up in minutes – after they have charged you for their software, etc.)
  • You spend 2-3 hours per page to put them together and get them formatted in an acceptable manner, totaling 14 to 20 hours
  • You get bogged down with a technical issue of how to get your forms to work and send you the results (or some other issue) and you find out the tech support gurus are not really gurus and, furthermore, they don’t speak American English as their native language. Time wasted 2-5 hours.
  • TOTAL TIME spent building your site: 22 to 37 hours!
    NOTE: this time does not count time to put together the content for pages or gathering images, photos, etc, as you will still probably do this for whoever you hire to build your site.  Nor does this time include the value of your spare time to spend with family, friends, etc, if after hours.
  • At $60 an hour your cost to build your site is $1300 to $2200.  A professional could probably built the same site in 10-14 hours, $600 to $840. So if you had spent the same time doing billable work in YOUR business, you would have come out ahead approximately $700 to $1400.  Plus you’d have a professionally built website.

2. Knowing what website tools to use!

A professional web designer or web developer will know what tools, modules, and plugins will work best to give you the desired functionality for your site. There are so many different options available on how to build your site.  And even if you have decided to build it using WordPress which is becoming the dominant platform, there are STILL many options and choices that need to be made.

Also, a professional designer is much more likely to know from experience which modules and plugins will work well together, or you could say “play nice together”.  Most web design teams will have tools sets they are very familiar with to provide the needed functionality for most projects.  (See post on WordPress Functionality versus WordPress Look & Feel)

In fairness to different web designers and developers, they are many different development platforms that will get the job done. Each has its pros and cons. But what we have found is that it is important to know one set of tools very well rather than having limited knowledge of many.

At Innovative Solutions Group we have specializes in WordPress.. And within the WordPress universe have specialized in using the Elegant Themes DIVI theme because of it’s rich feature set. We really like their DIVI Builder.  This site is built using the Elegant Themes EXTRA theme, but it also uses the DIVI Builder feature set. Contact us for special pricing on Elegant Themes DIVI and EXTRA and other Elegant Themes products.  And the products are mobile friendly using Responsive technology.

For DIVI see http://www.elegantthemes.com/gallery/divi/

For EXTRA see http://www.elegantthemes.com/gallery/extra/

3. A team, not just an individual
With Innovative you get a team, not just an individual.  You can see the team members on our team page – http://inovativhosting.com/the-team/.  I believe you have a number of advantages with a team, even a small team. The first is division of labor. Each person can focus on an area of expertise, even if they know how to do everything.  Graphics versus Web programming versus eCommerce versus Search Engine Optimization versus Site Architecture versus Project Management versus Business Management.  Although we are cross trained, each has an area of expertise that is brought to bear for specific projects  and specific needs that arise. Being a “jack of all trades” may be okay, but our approach is that having some “masters” is better.
I hope the information I have presented has answered some questions, specifically

  • Why do you need a website?
  • Why do you need a GREAT website?
  • Why should you have professionals (like Innovative Solutions Group) build your new website?

I hope you will look around our site to learn more about us. It is my hope that by viewing what we’ve put together here will be helpful and informative.
I also hope that in the process of seeing what we do and what we have done, you will want to reach out and discuss your project, your goals and your needs with us!  We welcome the opportunity and look forward to talking to you soon!

To your online success!

Dan Deininger, Founder

on behalf of the Innovative Solutions Group Team