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WordPress Security- Keeping Hackers Out

When it Comes to WordPress Security Preventative Action Is Better Than “Too Late” Action Regardless of platform, websites are constantly under attack. While WordPress is considered quite secure, there are still things that can be done to prevent attacks. WordPress security doesn’t have to be complicated and a few basic steps can save a lot of headache. Login: Admin Password: Password (or admin) Creating a complex password and a unique username is a necessity and part of the basics of wordpress security. We use Wordfence to monitor our sites and it is alarming how many hackers try logging in with “admin” and “password.” It is shocking how very few people take password complexity seriously. Having a poor username and password is basically like shutting the door to your house but not really locking it. Your website appears secure, but really the lock on the door is so common, many people could break in. Read more about complex passwords here. This doesn’t apply to just your website, either. Reusing passwords and having weak passwords gives the same faulty lock situation to bank accounts and email accounts. Password management can become tricky. If you need help, check out Dashlane. They also tell you what passwords could have been compromised and what platforms have had password leaks (such as the Yahoo leak). Also, Dashlane rates the strength of your passwords. The Yahoo breach...

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Repeat After Me: Stop Repeating Keywords

Well, don’t stop entirely- just don’t make it the golden rule of search engine optimization. If you aren’t familiar, keyword optimization is where you make sure X amount of a keyword appears in the text on page X amount of times in ratio to the amount of words on the page. (Google will penalize you for keyword stuffing). Google has advanced from these tactics and while keyword optimization is still important, it should be a secondary focus rather than a primary focus. Answer Questions First Why are people going to go to your site? For example, let’s say that you are selling fitness classes. For this instance, let’s use Oula Fitness. It isn’t well known and people are searching it out because it is a semi-new and upcoming class. What would your audience search? Would your site answer the questions? For example: Search in Google “What Is Oula” Notice the answer card at the very top. Their website provides quality content by answering questions that people need to know before investing in their product. Further down you can see other questions people are asking. If you click on them, Oula’s web page is shown again and again: At this point, customers are pretty likely to click on the Oula site for more information because they have already been given quality content. Oula’s website delivered answers to the search query-...

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Posting To Facebook- Creating Engaging Posts

Last week we talked about how often to post to Facebook. While still important, the quality of the posts (just like the quality of content on a website) still remains as the most crucial factor in publishing. Page insights will change drastically once you start publishing creative and engaging posts. Because of the unique nature of the multitude of Facebook pages, there are an innumerable amount of pointers and tips to ensure quality posting. Here are just a few to help get you started. Write With A Purpose Think about what you seek to accomplish with each post. Are you seeking to spread general information? Use a catchy first sentence. Perhaps you are seeking to advertise a limited time sale event. This point, while simple, is overlooked. Don’t post just to post. Writing with a purpose also means having a clear call to action. News stories might ask you to click on a link to read more. Clothing stores will use pictures and a link directly to the product advertised. Other posts include a call to action that involves basic post interaction. Write Less Think about the vast majority of Facebook users. Generally they are quickly scrolling through their feed, waiting for an elevator or burning time during lunch. You have that split second of your post scrolling up their screen to catch their attention. Posts with large bodies...

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Posting To Facebook- What Is Too Much And What Is Too Little

It seems almost everybody has that friend on Facebook that drives them to wonder if they can hide all their posts without them knowing. You scroll and scroll and you cannot get past all of the content they have posted. On the flip side, there are pages and people that post interesting content that drives you to visit their page to find more quality content. You eventually may subscribe to this person or page. When it comes to Facebook, it is no surprise that quality comes before quantity. Social Bakers found that most major brands post on average only one time per day. At this point, the vast majority already know what Coca-Cola is. Their primary marketing goal is not for more exposure.They strive to create a low amount of posts to keep everybody engaged in their products. Many take this as they should post minuscule amounts. However, this one size fits all approach won’t work for many non-profits, news networks, and small businesses. Unfortunately, when it comes to posting to Facebook there isn’t a single magical number. It varies widely depending on the page and the target audience. That being said, the best route to navigate social media is to research your target audience and your category of page online. See what works for others and predict whether it works for you. The safe bet is to start off...

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Penguin 4.0- What It Is & What It Means For Your Site

Almost two weeks ago Google rolled out Penguin 4.0. Initially launched in 2012, Penguin’s purpose is to penalize websites contributing to webspam and ultimately black hat SEO tactics. A common tactic of black hat SEO is keyword stuffing which skews search results. This is bad for both search engines and end users as they both strive to reach quality and relevant content. The image to the left is taken from Google’s webmaster blog showing an example site of what the initial release of Penguin would affect. Notice the irrelevant keywords by the masses. Some offenders are a bit more sneaky. Below is another site that was affected by the initial release of penguin. The blog has random links that are spammy in the midst of what initially appears to be somewhat quality content.   Penguin 4.0: Primary Changes If you’re not a black hat SEO strategist, then you probably have nothing to worry about. Penguin 4.0’s primary updates include:   “Penguin is now real-time. Historically, the list of sites affected by Penguin was periodically refreshed at the same time. Once a webmaster considerably improved their site and its presence on the internet, many of Google’s algorithms would take that into consideration very fast, but others, like Penguin, needed to be refreshed. With this change, Penguin’s data is refreshed in real time, so changes will be visible much faster, typically...

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