Off-Page SEO vs On-Page SEO

Off-Page SEO vs On-Page SEO

In this article we’re going to go deep into off-page SEO vs on-page SEO, and how to implement both to help skyrocket your search engine rankings. Let’s begin!

In the world of digital marketing, there are two major types of SEO: on-page and off-page. On-page SEO is what you see when you visit a site, which includes its content and everything else on the page. Offsite SEO is what happens outside of a site’s pages, including social media platforms like Facebook, Twitter as well as external links from other websites. Many experts say that one type is more important than another – but it’s clear that both are necessary to rank well in search engines!

Let’s look at the on-page SEO first. On-Page SEO is what you see when you visit a site, which includes its content and everything else on the page. You can think of it like this: if your page was a person, they would dress well, be in good shape, and have an attractive personality. This is what on-page optimization refers to. It’s an important piece of the puzzle that every website needs. On-page SEO is all about structuring your site, content, and profile so search engines know what the page is all about!

On-Page SEO includes things like having keywords in titles, text & URL – as well as images, alt text, and metadata. It also includes optimizing your page to load quickly – ideally within three seconds. While this is not always possible (there are some really slow sites out there!), you’ll want to re-evaluate the speed of your site regularly. Slow loading times can be very frustrating for visitors!

Let’s dive in further to compare and contrast the two and why you need both to rank in the SERPs.

The Difference Between On-Page and Off-Page SEO

As mentioned above, Off-Page SEO is what happens outside of a site’s pages, including social media platforms like Facebook, Twitter as well as external links from other websites. Good off-page SEO will include blogging and guest posting on authority sites to build links back to your pages. It also includes local directory links to help with local businesses trying to rank locally!

On-Page SEO can be done by anyone without any coding knowledge. You just need to learn the basics. Off-page is a bit more advanced and requires effort on your part, but it has better results in some cases.

If you’re just starting out with SEO, focus on the basics by making your site easy to read and understand with proper on-page optimization. You can then start building off-page elements when you feel ready!

Which Is More Important – On-Page or Off-Page SEO?

Some experts say that off-page SEO is better than on-page SEO, but it’s clear that both are necessary to rank well in search engines! It’s important to note that Google is constantly updating its algorithm so what is most effective now may not be as effective next year. Because of this, both strategies help solidify your ranking success.

At the end of the day, though, if you’re just starting with SEO – focus on the basics. Make your site easy to read and understand with proper on-page optimization.

If you are planning to rank for highly competitive keywords or niches, you need to be ready to have a lot of off-page work done. With the ever-changing nature of Google’s algorithms, what is most effective now may not be as effective next year!

However, on-page optimization just makes it much better for your SEO. As with anything else, it is just a piece of the puzzle that every website needs. It’s important to have great on-page SEO so search engines know exactly what your page is about!

Many marketers are saying that off-page importance will always be greater than on-page optimization, though this is still being debated by some. Off-page optimization is a great way to help your site rank in the search engines, but off-page SEO takes time and effort. If you’re new to online marketing, start with on-page SEO; it’s one of the most important aspects of getting ranked.

Best Practices for Both On-Page & Off-Page SEO

If you want to know what works best for your site, check out what everyone else is doing. You can use search engines like Google and Bing to see what keywords sites are ranking for. If you find a competitor ranking in the top five for keywords you covet, it’s time to do some research!

Find out what on-page SEO this site has done, as well as what off-page links they’ve acquired. Once you learn these valuable pieces of information, implement them on your site!

Don’t forget to check out the competition – but make sure it’s not too competitive! Check out their page rank (the higher the better!) and if they are ranked for keywords that are competitive enough that they would be difficult to rank for.

Once you find a site with relevant keywords that aren’t too competitive for your business, do some research to see what on-page and off-page SEO strategies they are using. This will help you learn new things to implement on your website!

Don’t Forget the Content

Writing great content is the most important thing you can do for on-page optimization. When you’re writing content, focus on quality and answers that will help your audience. Write naturally and avoid stuffing keywords in your content to try to rank for certain terms.

Writing great content is the most important aspect of having good on-page SEO. When you’re writing content, focus on quality and answers that will help your audience. Write naturally and avoid stuffing keywords in your content to try to rank for certain terms.

If you can create quality content that is relevant to what your site specializes in, the search engines will notice and reward you for it! If you continue writing great content, traffic will increase as well as your rankings!

On-Page Basics DIY or Hire Help?

When it comes to optimizing your website for on-page SEO, you have two choices. You can either do it yourself or hire someone to help you out.

If your site is small and not too complex, it’s probably best for you to do the optimization yourself so you understand everything that’s going on. The last thing you want to do is try to take shortcuts by hiring a cheap SEO services company without fully understanding what they are doing!

If you have a large site that contains a lot of pages, it may be best to hire someone to do your on-page optimization. There is just too much maintenance for one person to handle and keep up with all the changes Google makes each year!

You also have the possibility of some needed coding if your website is complex or full of rich content. You don’t want to mess up your site’s design with on-page optimization, and without the proper training, it can be very easy for anyone to do.

Google Confirms Off-Page Signals Important in Ranking

In an official blog post from Google, the company confirms that off-page signals are important in ranking pages. The most common type of off-page signals are backlinks; they make up “a significant portion of the search ranking algorithms and directly impact the ranking abilities” of a website.

While Google has always used links as a factor when ranking sites, their influence was originally weighted more heavily than it is today. In the early days of Google, more links meant a better chance at ranking!

Today, however, Google says that “while some off-page signals may be strong, they are just one small piece of a larger puzzle” and that it’s important to have on-page signals as well. This means that the best SEO companies will be able to provide you with both on-page and off-page optimization.

Working with Professionals for Off-Page SEO

Due to the complexities of off-page SEO, such as guest post outreach, link building, social media marketing, and more, it’s best to leave this kind of work up to the professionals. The best SEO companies will have full teams dedicated to off-page optimization so that you don’t have to worry about a thing!

Since off-page SEO takes time, by outsourcing these tasks to an agency, you’ll be able to see results much faster than you would if you did everything yourself.

Even better, SEO companies often use tools that crawl the web to find links for their clients. This helps them avoid some of the pitfalls of using manual submissions like you would on your own!

So going the off-page SEO route hiring a company (or freelancer) who has experience is very important. If they don’t have experience, they may end up doing more harm than good!

Off-Page SEO vs On-Page SEO: Final Thoughts

Off-page SEO is a significant part of the puzzle for any website, but it’s important to get on-page optimization right as well. The best SEO companies will have teams dedicated to both off and on-page work so that you can see results more quickly than if you handled everything yourself.

If your site isn’t very complex or has just a few pages, then it may be easier for you to do some of this type of work on your own; however, with large sites or ones that contain rich content like videos and images, hiring someone who knows what they’re doing is essential!

Need help? Check out our affordable SEO services and get in touch today, we’d be honored to help!

About The Author

Dustin Reed

Dustin Reed, is the owner and senior web technician for Innovative Solutions Group. He started working at Innovative Solutions Group in 2011 and took over as owner in 2016. He takes great pride in the fact that he truly enjoys doing what he does best, Building Professional Websites! During his 10 years working at Innovative Solutions Group, he has been responsible for many different aspects of the business ranging from creating new accounts/domains on Innovatives server to responsive(mobile-friendly) template creation. Some of his other responsibilities/strengths are WordPress website design, CSS/HTML coding, creating visual animations using Jquery, page layout, and troubleshooting many different types of problems that may arise. When he is not busy working at Innovative Solutions Group, he enjoys doing all of the great outdoor activities that the beautiful state of Montana has to offer. Such as, fishing, camping, hiking and enjoying a day at the lake during the summer.

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I have been a customer of Innovative Solutions Group since 2013. Dustin is so wonderful to work with. He is patient, professional, and very knowledgeable. Anytime I reach out to the office, they are extremely responsive and address my need VERY quickly. I can't recommend this company enough!!! I am so grateful that I am able to have a successful web-based business, because of them!!Diana FlutieJune 29, 2021
I've worked with Dustin Reed at Innovative Solutions Group now for 2 1/2 years, and am so happy I found them. I came to ISG so frustrated. I'd had my website rebuilt by guys in Pennsylvania, and they never listened to me about anything--from a logo they designed that I didn't like, but they plastered all over the site, to how the site would operate. Dustin and I sat down and within 4 minutes he'd dealt with my most important issues. He continues to be resourceful, making my site much more profitable, and if quick to respond to problems. ISG happens to be close to my home, but I would recommend them to anyone dependable, professional service.eileen ClarkeFebruary 19, 2021
Dustin is great. Quick to respond to any inquiries and reasonable pricing.Nobe Eyecare AssociatesApril 7, 2020
I have been with Dustin and Innovative Solutions for over a year now. Dustin and his company have taken my business to a whole new level. With what they have done with our website and how people find us is amazing. We have grown 10 times over because of Innovative. If your in need of the next level of success in marketing, your in great hands here. You will not be disappointed. Thank you Dustin and the team!!Troy KennettJanuary 15, 2020
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I have used Dustin and his team for years- - exceptional service and Dustin is incredibly responsivejohn scannellApril 23, 2019
Cynthia MonteilSeptember 18, 2017
Excellent service. We have been with Innovative since the launching of our site. They not only designed the entire site with the functionality we wanted, but have hosted it reliably no matter how high the traffic spikes. I would recommend Innovative to anyone looking for a professional, reliable and very responsive team.Susan Duclos (All News PipeLine)September 6, 2017
This group is amazing to work with. We started our partnership a year ago and we could not be happier!Amber DJuly 25, 2017
Work was done in a very timely matter and Dustin was great to work with!Jacob WanderseeJune 19, 2017
I used Dustin at Innovative Solutions to initially just host my website. After working with him I decided to do a pretty significant makeover on my site. He did a great job, was super responsive and has Fletcher in the Design Department to help with graphics and such. He answered inquiries after hours and is very reasonably priced. I have used quite a few web people over the years and Innovative Solutions is undoubtedly who I will continue to use.Gary GavinJune 9, 2017
Super helpful! From the very beginning the designer was patient and offered great suggestions. Very customer friendly. They wanted the site to be perfect for me. Also, ease of billing. Thank you for creating a great site.Serapha CruzJune 3, 2017
I owned the company for over 20 years, and Dustin treats customers in a very courteous and professional manner. That why I'm going back to Innovative for help with our latest personal web project.Daniel DeiningerMay 22, 2017