Explainer Videos: The Next Big Thing for Your Company

Explainer Videos

Today, you only need to do a quick Google search to learn about relatively anything. With that said, many people like to learn while watching a video. This is where an explainer video comes into the scene; with it, you can teach the audience in your niche without letting them read through massive blocks of text.

But are explainer videos the next big thing for your company? Is it worth the hype? What is it all about and how can you take advantage of it? Keep reading to take a deeper dive into animated explainer videos and how they can impact your digital marketing.

What are Explainer Videos?

An explainer video is a short animated video that explains various topics in a reasonably simple and understandable manner. Instead of letting your viewers listen to a monotone lecture, explainer videos allow viewers to engage in an interactive discussion. These videos can also help you retain the customers by clarifying the unfamiliar ideas using fun animated figures.

What are the Benefits of Explainer Videos?

If you ask different companies about the advantages of explainer videos, you’re bound to get a few different answers. However, these benefits point to the ultimate goal of letting your points come across to your specific audience while promoting your business as a whole.

With that in mind, here are some of the key benefits of using explainer videos for your company or organization:

  • Attention Grabber

Have you ever clicked on a link from a Google search and seen a large block of text without any type of media? You might immediately click the back button on your web browser to try and search for other sources.

Keep in mind that some people (which might include you) need to be coerced properly within a few seconds to help you decide if you want to continue with the learning process. An explainer video is a great way to achieve that particular objective.

In one report, many folks now have an attention span that’s less than a goldfish. For reference, a goldfish’s attention span only lasts about 9 seconds before it moves to the next point of interest. On the other hand, many humans now have an attention span of about 8 seconds before they get bored and move.

Using an explainer video can help grab the attention of your niche through enticing animations. It can be an incredibly powerful tool that can attract the attention of tens, hundreds, or even thousands of viewers.

  •  Understand Complex Topics Easier

Due to the complexity of some topics, many people tend to have a hard time with their explanations. For instance, if you’re trying to explain quantum mechanics to complete beginners of that particular topic, you might be left with an empty showroom within a few minutes from the start of your presentation.

How did that happen?

Perhaps it’s because you introduce your topic with a monotone voice. Otherwise, you dove directly into complex algorithms, problems, solutions, and other pieces of information in quantum mechanics that bored the living daylights out of your audience.

However, in one survey, 98% of the respondents stuck around until the end of an explainer video. These proponents even said that they’ve learned a thing or two from watching the clip.

Using creative and exciting images that move around your video to explain specific topics can be highly beneficial for your company. The video can help make your target market understand your products and services better than before, prompting them to move to the next steps of the sales funnel.

  • Enhance Search Engine Optimization (SEO)

Companies that are relatively new to the Internet space might create websites and social media profiles without thinking much about SEO. However, this highly integral part of any digital marketing can cause some businesses to fail if you don’t take full advantage of its procedures.

The ultimate goal of SEO or search engine marketing is to generate organic traffic. In most cases, the majority of web traffic comes from search engine results. If your company’s website or social media account doesn’t show up in search results, it would be as if you built a business establishment without telling anyone about it.

Embedding explainer videos on your main website or social media timeline can help increase web traffic. The video can show up in search results, allowing targeted audiences to click on it to redirect them to your website.

By integrating an explainer video in your main content, you will appease search engine algorithms and be more visible to search results. As a bonus, it’ll also increase the time that users spend on your site and boost your organic traffic while reducing the dreaded bounce rate.

  • Appeals to Mobile Users

Gone are the days when many people needed to search for a desktop or laptop computer to access the Internet. Today, you have all the information you need in the palm of your hand.

Many of your potential customers are now using their mobile devices to communicate with their loved ones like Facebook chatbot. Furthermore, these individuals are using their phones and tablets to search for products and services through the Internet.

With an explainer video, you can show your target audience that is always on the go that you can cater to their specific needs through your products and services. Take note that the size of the video content is important when it comes to showing your offerings on a relatively small screen like when you’re editing youtube content software. Therefore, encoding your explainer videos with the right size is vital to ensure that none of your potential customers will become inconvenienced by it.

Explainer Video
Final Words

Take note that the benefits listed in this post aren’t the ‘end-all’ list to the advantages of using explainer videos for your company. Try it out today, and you may even find more benefits for your business than the ones listed here. Ultimately, you may even see your sales figures skyrocket in a reasonable timeframe. So why not give explainer videos a shot today?

About The Author

Dustin Reed

Dustin Reed, is the owner and senior web technician for Innovative Solutions Group. He started working at Innovative Solutions Group in 2011 and took over as owner in 2016. He takes great pride in the fact that he truly enjoys doing what he does best, Building Professional Websites! During his 10 years working at Innovative Solutions Group, he has been responsible for many different aspects of the business ranging from creating new accounts/domains on Innovatives server to responsive(mobile-friendly) template creation. Some of his other responsibilities/strengths are WordPress website design, CSS/HTML coding, creating visual animations using Jquery, page layout, and troubleshooting many different types of problems that may arise. When he is not busy working at Innovative Solutions Group, he enjoys doing all of the great outdoor activities that the beautiful state of Montana has to offer. Such as, fishing, camping, hiking and enjoying a day at the lake during the summer.

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I have been a customer of Innovative Solutions Group since 2013. Dustin is so wonderful to work with. He is patient, professional, and very knowledgeable. Anytime I reach out to the office, they are extremely responsive and address my need VERY quickly. I can't recommend this company enough!!! I am so grateful that I am able to have a successful web-based business, because of them!!Diana FlutieJune 29, 2021
I've worked with Dustin Reed at Innovative Solutions Group now for 2 1/2 years, and am so happy I found them. I came to ISG so frustrated. I'd had my website rebuilt by guys in Pennsylvania, and they never listened to me about anything--from a logo they designed that I didn't like, but they plastered all over the site, to how the site would operate. Dustin and I sat down and within 4 minutes he'd dealt with my most important issues. He continues to be resourceful, making my site much more profitable, and if quick to respond to problems. ISG happens to be close to my home, but I would recommend them to anyone dependable, professional service.eileen ClarkeFebruary 19, 2021
Dustin is great. Quick to respond to any inquiries and reasonable pricing.Nobe Eyecare AssociatesApril 7, 2020
I have been with Dustin and Innovative Solutions for over a year now. Dustin and his company have taken my business to a whole new level. With what they have done with our website and how people find us is amazing. We have grown 10 times over because of Innovative. If your in need of the next level of success in marketing, your in great hands here. You will not be disappointed. Thank you Dustin and the team!!Troy KennettJanuary 15, 2020
Great, courteous and fast service. A very honest business that will not overcharge. Highly recommended!Doseof RealityJanuary 3, 2020
Cynthia MonteilSeptember 18, 2017
Excellent service. We have been with Innovative since the launching of our site. They not only designed the entire site with the functionality we wanted, but have hosted it reliably no matter how high the traffic spikes. I would recommend Innovative to anyone looking for a professional, reliable and very responsive team.Susan Duclos (All News PipeLine)September 6, 2017
This group is amazing to work with. We started our partnership a year ago and we could not be happier!Amber DJuly 25, 2017
Work was done in a very timely matter and Dustin was great to work with!Jacob WanderseeJune 19, 2017
I used Dustin at Innovative Solutions to initially just host my website. After working with him I decided to do a pretty significant makeover on my site. He did a great job, was super responsive and has Fletcher in the Design Department to help with graphics and such. He answered inquiries after hours and is very reasonably priced. I have used quite a few web people over the years and Innovative Solutions is undoubtedly who I will continue to use.Gary GavinJune 9, 2017
Super helpful! From the very beginning the designer was patient and offered great suggestions. Very customer friendly. They wanted the site to be perfect for me. Also, ease of billing. Thank you for creating a great site.Serapha CruzJune 3, 2017
I owned the company for over 20 years, and Dustin treats customers in a very courteous and professional manner. That why I'm going back to Innovative for help with our latest personal web project.Daniel DeiningerMay 22, 2017