Today, you only need to do a quick Google search to learn about relatively anything. With that said, many people like to learn while watching a video. This is where an explainer video comes into the scene; with it, you can teach the audience in your niche without letting them read through massive blocks of text.
But are explainer videos the next big thing for your company? Is it worth the hype? What is it all about and how can you take advantage of it? Keep reading to take a deeper dive into animated explainer videos and how they can impact your digital marketing.
What are Explainer Videos?
An explainer video is a short animated video that explains various topics in a reasonably simple and understandable manner. Instead of letting your viewers listen to a monotone lecture, explainer videos allow viewers to engage in an interactive discussion. These videos can also help you retain the customers by clarifying the unfamiliar ideas using fun animated figures.
What are the Benefits of Explainer Videos?
If you ask different companies about the advantages of explainer videos, you’re bound to get a few different answers. However, these benefits point to the ultimate goal of letting your points come across to your specific audience while promoting your business as a whole.
With that in mind, here are some of the key benefits of using explainer videos for your company or organization:
- Attention Grabber
Have you ever clicked on a link from a Google search and seen a large block of text without any type of media? You might immediately click the back button on your web browser to try and search for other sources.
Keep in mind that some people (which might include you) need to be coerced properly within a few seconds to help you decide if you want to continue with the learning process. An explainer video is a great way to achieve that particular objective.
In one report, many folks now have an attention span that’s less than a goldfish. For reference, a goldfish’s attention span only lasts about 9 seconds before it moves to the next point of interest. On the other hand, many humans now have an attention span of about 8 seconds before they get bored and move.
Using an explainer video can help grab the attention of your niche through enticing animations. It can be an incredibly powerful tool that can attract the attention of tens, hundreds, or even thousands of viewers.
- Understand Complex Topics Easier
Due to the complexity of some topics, many people tend to have a hard time with their explanations. For instance, if you’re trying to explain quantum mechanics to complete beginners of that particular topic, you might be left with an empty showroom within a few minutes from the start of your presentation.
How did that happen?
Perhaps it’s because you introduce your topic with a monotone voice. Otherwise, you dove directly into complex algorithms, problems, solutions, and other pieces of information in quantum mechanics that bored the living daylights out of your audience.
However, in one survey, 98% of the respondents stuck around until the end of an explainer video. These proponents even said that they’ve learned a thing or two from watching the clip.
Using creative and exciting images that move around your video to explain specific topics can be highly beneficial for your company. The video can help make your target market understand your products and services better than before, prompting them to move to the next steps of the sales funnel.
- Enhance Search Engine Optimization (SEO)
Companies that are relatively new to the Internet space might create websites and social media profiles without thinking much about SEO. However, this highly integral part of any digital marketing can cause some businesses to fail if you don’t take full advantage of its procedures.
The ultimate goal of SEO or search engine marketing is to generate organic traffic. In most cases, the majority of web traffic comes from search engine results. If your company’s website or social media account doesn’t show up in search results, it would be as if you built a business establishment without telling anyone about it.
Embedding explainer videos on your main website or social media timeline can help increase web traffic. The video can show up in search results, allowing targeted audiences to click on it to redirect them to your website.
By integrating an explainer video in your main content, you will appease search engine algorithms and be more visible to search results. As a bonus, it’ll also increase the time that users spend on your site and boost your organic traffic while reducing the dreaded bounce rate.
- Appeals to Mobile Users
Gone are the days when many people needed to search for a desktop or laptop computer to access the Internet. Today, you have all the information you need in the palm of your hand.
Many of your potential customers are now using their mobile devices to communicate with their loved ones like Facebook chatbot. Furthermore, these individuals are using their phones and tablets to search for products and services through the Internet.
With an explainer video, you can show your target audience that is always on the go that you can cater to their specific needs through your products and services. Take note that the size of the video content is important when it comes to showing your offerings on a relatively small screen like when you’re editing youtube content software. Therefore, encoding your explainer videos with the right size is vital to ensure that none of your potential customers will become inconvenienced by it.
Take note that the benefits listed in this post aren’t the ‘end-all’ list to the advantages of using explainer videos for your company. Try it out today, and you may even find more benefits for your business than the ones listed here. Ultimately, you may even see your sales figures skyrocket in a reasonable timeframe. So why not give explainer videos a shot today?