The Ultimate Guide to Having the Best Local SEO

Best Local SEO


Having an international audience on the internet is great. You also need to reach your local customers.

There are lots of search engine optimization tools available. Many businesses hire someone with experience as the best local SEO strategy for them.

Other businesses choose to create and implement their own local SEO plan. It can be hard to know where to start. They spend too much time, energy and resources making mistakes and correcting them. They didn’t know how to create a successful SEO strategy.

We’ve compiled the ultimate guide to the best local SEO tips.

Follow this guide for everything you need to know to make your mark with the best local SEO.

Local Directories

If you want local customers to be able to find you it’s vital to list your business on local directories.

This not only allows people to find your location but it helps search engines to list you locally as well.

There are some tips you should know about listing your business on local directories. They’ll help you create an effective part of your local SEO strategy.


When listing your business on local directories use a uniform address. If you write out the word street on one listing then make sure that is how it’s listed on all of them.

This allows search engines to index your business properly. A uniform address allows them to recognize each listing as the same business. Use the same format for each business address listing.


Yext and Moz Local are two of the main tools to aggregate business data. You’ll want to invest some time into being on sites such as:

  • Neustar
  • Infogroup
  • Factual
  • Acxiom
  • Citysearch
  • Yelp
  • MerchantCircle

These sites allow more people to find you. They make you more relevant to search engine algorithms and help boost your profile.

While it’s good to have a profile on these sites, there are some that prove to be more important, if not essential.

Google My Business

There’s a verification process to go through with Google My Business. It involves regular mail but it’s well worth the effort.

Claiming your business listing on Google My Business can help your business. You can get recorded on Google Maps, Google’s Local Pack, and Local Finder. It can improve your status in any organic rankings as well.

Google My Business listings are free to claim. They allow you to include all pertinent information about your business. This includes Name, Address, Services, Payments accepted and more.

Google My Business has new features that enable to you personalize your listing. Allowing you to attract the attention of potential customers.

Don’t Forget

The mistake a lot of businesses make is to get listed on Google My Business and then forget about their listing. Never checking on your information can lead to outdated or incorrect data.

Businesses have an option to edit or update information but edits are possible by anyone. You need to make sure the information is correct and nothing gets changed by others.

Avoid unexpected or unwanted information by logging in frequently. Your Google Business dashboard allows you to verify the data is still accurate.

Create Google My Business Posts

Google My Business gives the option of creating posts to attract potential customers. You can post promotions to entice new business and reward loyal customers.

Posts are great to promote your business or any events. You can list sales or other information you want clients to know. Post when you’re having an event, have new products or services or want to share new information.

You can include images. Make sure they’re the right size or the image may not appear or get cut off in listings like Google Maps, etc.

These posts most often show on mobile searches. Make sure you format them to work on all devices.

Bookings at the Press of a Button

The Google Bookings feature is a great option. It works with integrated scheduling software. It can set you apart from your competition.

Clients will be able to book appointments at the click of a button.

Easier, Faster, More Convenient

Clients can ask questions, leave reviews, find out information and even text you. Your Google My Business profile is convenient for you and customers. It gives potential clients the control they want while giving you the exposure you want.

Google My Business Reviews

Reviews are critical to attracting new clients and building a positive reputation online. Google My Business encourages customers to leave reviews. It even promotes having businesses tactfully asking for reviews from clients.

84% of consumers trust online reviews as much as personal recommendations. Every review can help bring in customers.

73% of consumers trust a local business more because it has positive reviews listed.

Bing Places for Business

After Google My Business, Bing Places for Business is the directory that you need to consider. It can help your company receive the best local SEO results.

It’s as simple as claiming your business listing. You then complete information and verify your account.

You’ll have to verify your account through snail mail and you’ll receive a pin number through the mail. This allows you to sign into your Bing Places for Business dashboard to manage your account.

Encourage Reviews

It’s good for business to encourage customers to leave reviews if you do it with some tact.

Reviews will help potential customers choose you over your competition. It allows you to rank better in search engine results.

Respond to every review. Make sure your responses are always professional. Each should represent your business in a positive light. Even negative reviews can turn into a positive if you respond in an appropriate manner.

Reviews are a great way to engage visitors, attract customers and gain relevance.

You can build and manage a positive online reputation for your business. This requires you to engage and interact with customers as often as possible.

Engage and Interact

Social media gives you an incredible opportunity and power. You can engage and interact with potential customers 24 hours a day. You can win consumers over while they’re sitting in their living rooms or running errands.

Many companies have a cult following because their social media posts entertain. People share posts, photos and videos enticing others to check it out.

You need a website that has cool content to attract visitors and keep their attention.

That’s not an easy task when humans have a shorter attention span than goldfish. That’s right you have less than 8 seconds to gain their interest again or they’re off to find something else.

Add a local flavor into your posts to create a local buzz. Your website needs to be intriguing. You need all content search engine optimized to reach its full potential.

A Local Blog

Creating a local blog can help you become more relevant in the world of search engines. The right blog can help you rate better in their results.

Some wonder if a blog is really necessary and they don’t really see the point of keeping one going. There are a million other things to do in a day and it’s not a priority.

These businesses have no idea what they’re missing out on. A blog can be one of your most powerful tools. It can help you get visitors. You also rank higher and more often in search engine results.

Relevant and Fresh Content

Setting up a blog is only a helpful tool if you use it. Creating one and only updating it every few months or years doesn’t do you any good.

In fact, it can be counterproductive to have an outdated blog. Search engines archive it as not having the most relevant information so it ranks lower.

Customers stop checking your site if it’s the same information every time they do.

Visitors want fresh content. Content that follows the latest trends in design and in what and how it delivers that content.

A blog allows you to have more content related to your industry. When customers search topics, your posts of relevant content will be in the results.

You have more chances of ranking higher and getting noticed. You can also become an authority in the industry. You can be the go-to site for having helpful, unique and relevant knowledge on your website.

Keywords and Tags

Blog content needs to be unique and interesting. Capture the attention of visitors but write search engine optimized content. This will help visitors find you in the first place.

Search engines use algorithms that consider hundreds of factors when ranking results. As they index pages they look for keywords to decide if a page contains content related to that word.

Keywords are the words or phrases that people use to search for information. If someone goes to Google search for a local flower shop they enter the city and the type of flowers they want.

Results are websites that include the keywords entered in the search engine bar.

Tags draw attention to what the keywords are in the content provided. Title and Meta tags offer a description of the content for search engine results pages.

Local Networking

Get involved! Online and in your local real-life community. Promoting your business while networking with other local establishments can help you.

Community Events

Most communities have festivals, events, and fairs to bring the residents together. You can make connections with potential customers, vendors and business partners.

Local networking is an effective strategy online as well. When you get involved in the community other people mention it online. The more events you take part in the more you get mentioned. Blogs, local calendars, and newspapers will often list your business and website.

Guest Blogs and Online Community

Network with local businesses and blogs. Offer guest posts and cross-promotion between sites so it benefits both of you.

Join local online communities and networks. Share links to relevant blog posts on your site and leave interesting comments. You can promote your business. Each post mentioning your business website helps you. You can rank higher in search engine results as well.

Search engines like Google want to provide the most relevant results possible. The more talked about or visited a site is for a certain topic, the more relevant its considered to be.

Community and Online Media Outlets

Build a relationship with your local media outlets. Community newspapers and magazines are one of the best local SEO strategies to use.

Offer interviews, guest blog posts and other talents to make connections. Invite them to guest post on your blog. You can even offer coupons or free services in their publication.

Even local newsletters and online community pages are great places to get exposure. Their online edition can include a link to your website or social media profile page.

This can create a lot of traffic and help you rank higher in search results. You’ll inevitably get more search results traffic if you rank higher.

Keep Visitors Attention with Dynamic Content

You want to keep visitors on your website as long as possible. This can’t be due to waiting for it to load though.

47 percent of consumers expect a website to load in 2 seconds or less. So you can’t keep them there when making them wait. You need to wow them.

You need to entertain, educate and entice your visitors to explore more of your site.

You have 8 seconds to grab their attention with dynamic content they want to share it with others.

When it’s local content you have the bonus opportunity to showcase community content. Photos, videos and other multimedia with a local flare can make you a favorite in your community.

The Sky’s the Limit with the Best Local SEO Strategies in Place

The sky’s the limit when you have the best local SEO strategies in place.

Reaching your potential’s as easy as entertaining, educating and engaging with your community.

Connect with our knowledgeable staff today for the best local SEO strategies and more. Our local SEO services are guaranteed to help you dominate the competition.

We’re proudly recognized as a top Search Engine Optimization Company on DesignRush.

About The Author

Dustin Reed

Dustin Reed, is the owner and senior web technician for Innovative Solutions Group. He started working at Innovative Solutions Group in 2011 and took over as owner in 2016. He takes great pride in the fact that he truly enjoys doing what he does best, Building Professional Websites! During his 10 years working at Innovative Solutions Group, he has been responsible for many different aspects of the business ranging from creating new accounts/domains on Innovatives server to responsive(mobile-friendly) template creation. Some of his other responsibilities/strengths are WordPress website design, CSS/HTML coding, creating visual animations using Jquery, page layout, and troubleshooting many different types of problems that may arise. When he is not busy working at Innovative Solutions Group, he enjoys doing all of the great outdoor activities that the beautiful state of Montana has to offer. Such as, fishing, camping, hiking and enjoying a day at the lake during the summer.

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I have been a customer of Innovative Solutions Group since 2013. Dustin is so wonderful to work with. He is patient, professional, and very knowledgeable. Anytime I reach out to the office, they are extremely responsive and address my need VERY quickly. I can't recommend this company enough!!! I am so grateful that I am able to have a successful web-based business, because of them!!Diana FlutieJune 29, 2021
I've worked with Dustin Reed at Innovative Solutions Group now for 2 1/2 years, and am so happy I found them. I came to ISG so frustrated. I'd had my website rebuilt by guys in Pennsylvania, and they never listened to me about anything--from a logo they designed that I didn't like, but they plastered all over the site, to how the site would operate. Dustin and I sat down and within 4 minutes he'd dealt with my most important issues. He continues to be resourceful, making my site much more profitable, and if quick to respond to problems. ISG happens to be close to my home, but I would recommend them to anyone dependable, professional service.eileen ClarkeFebruary 19, 2021
Dustin is great. Quick to respond to any inquiries and reasonable pricing.Nobe Eyecare AssociatesApril 7, 2020
I have been with Dustin and Innovative Solutions for over a year now. Dustin and his company have taken my business to a whole new level. With what they have done with our website and how people find us is amazing. We have grown 10 times over because of Innovative. If your in need of the next level of success in marketing, your in great hands here. You will not be disappointed. Thank you Dustin and the team!!Troy KennettJanuary 15, 2020
Great, courteous and fast service. A very honest business that will not overcharge. Highly recommended!Doseof RealityJanuary 3, 2020
Cynthia MonteilSeptember 18, 2017
Excellent service. We have been with Innovative since the launching of our site. They not only designed the entire site with the functionality we wanted, but have hosted it reliably no matter how high the traffic spikes. I would recommend Innovative to anyone looking for a professional, reliable and very responsive team.Susan Duclos (All News PipeLine)September 6, 2017
This group is amazing to work with. We started our partnership a year ago and we could not be happier!Amber DJuly 25, 2017
Work was done in a very timely matter and Dustin was great to work with!Jacob WanderseeJune 19, 2017
I used Dustin at Innovative Solutions to initially just host my website. After working with him I decided to do a pretty significant makeover on my site. He did a great job, was super responsive and has Fletcher in the Design Department to help with graphics and such. He answered inquiries after hours and is very reasonably priced. I have used quite a few web people over the years and Innovative Solutions is undoubtedly who I will continue to use.Gary GavinJune 9, 2017
Super helpful! From the very beginning the designer was patient and offered great suggestions. Very customer friendly. They wanted the site to be perfect for me. Also, ease of billing. Thank you for creating a great site.Serapha CruzJune 3, 2017
I owned the company for over 20 years, and Dustin treats customers in a very courteous and professional manner. That why I'm going back to Innovative for help with our latest personal web project.Daniel DeiningerMay 22, 2017