How to Create the Best Content for SEO in 5 Simple Steps

Content for SEO


Business websites that publish content to their site regularly have 434% more indexed pages than those who don’t.

That’s 434% more opportunities to get found in searches. That’s 434% more chances to connect with new customers. That’s 434% more ways to continually increase the authority of your website.

But search engines don’t like thin, uninspired and poorly-planned content. They like content that engages visitors and provides the right customer experience. What’s good for customers is great for your rankings.

Let’s explore how to create this kind of content – creating the best content for SEO.

Step 1: Clearly Define Your Audience

You can create the “best content in the world”. But if that content isn’t attracting and engaging the right audience, it will flounder. People will bounce off your website. They won’t stay to learn more. They definitely won’t buy anything from you.

Search engines will see this poor engagement and rank you accordingly. Even your stellar backlink profile won’t be able to save you.

Start by getting clear on who you’re trying to attract to your website through inbound marketing. Then build content that better connects with that audience.

Step 2: Build Your Content Around Them

Once you’re clear on who your audience is, begin building content around them. Each piece of content has a purpose. Whether it’s a blog, video or listicle, it should speak to a specific interest or challenge of that audience as it relates to your offerings.

Remember that the point of content isn’t to go for the hard sell. It’s to build trust and loyalty with potential customers and existing ones. Because of this, it should focus on your target customers’ needs rather than what you offer.

Whether you’re outsourcing with content writing services or creating content in-house, quality should be top-notch. Show that you value your customers by creating relevant, engaging, linkable, shareable content.

You’ll be rewarded.

Step 3: Align Your Content with Your Marketing Objectives

Content for SEO that doesn’t also consider your marketing objectives — including soaring in search engine rankings — will be ineffectual. It’s possible to put customers first and still meet marketing goals.

In fact, it’s easier that way.

Better reviews. Fewer returns. Increased CLV. More referrals.

Your goal with any content for SEO is to further the buyer’s journey. That means that your content meets a target audience where they are. It encourages them to take that next step.

When you do, not only do you have a new customer, you continue to rise in the rankings as you continue to build the authority of your website.

That next step you lay out for the customer becomes the content piece’s objective — a micro-conversion if you will. That next step might be to:

  • Click a certain link
  • Give you their email
  • Download a report
  • Sign up for a free trial

It should be clear to the visitor what you want them to do next. The more specific, relevant and “harmless” you can make this next step for the customer the more easily you’ll lead them through the journey.

These are the micro-conversions that keep potential customers in that funnel through to becoming a customer. In addition, they reduce your bounce rate which could negatively impact your rankings.

Step 4: Analyze Your Results

The effectiveness of your content for SEO can first be seen in the percentage of people following the breadcrumbs you laid out for them.

You measure this by looking at:

  • Time spent on the page
  • Click through rate
  • Micro-conversions

You can set up your Google Analytics account to very easily track this sales funnel for key pieces of content. Each time someone moves through your funnel, you’re demonstrating that customers are engaging with your content.

Search engines can see that you’re providing the right customer experience to searchers and your customers.

Step 5: Optimize Your Content Strategies

Use what you learn to further optimize your strategies. You’ll be able to clearly see which content is helping you better engage your customers — and which pieces are dead weight.

Create more content for SEO that your customers love.

Content for SEO and More Tips

Creating the best content for SEO is important. It helps you become more visible in searches to expand your reach. Having a clear plan for creating this kind of content will not only improve your customer experience, it will help you meet your marketing goals.

For more SEO tips follow our blog. Learn more about how we can help you design a website that offers the right customer experience, or drive more traffic to your website with our top-notch affordable SEO services.

About The Author

Dustin Reed

Dustin Reed, is the owner and senior web technician for Innovative Solutions Group. He started working at Innovative Solutions Group in 2011 and took over as owner in 2016. He takes great pride in the fact that he truly enjoys doing what he does best, Building Professional Websites! During his 10 years working at Innovative Solutions Group, he has been responsible for many different aspects of the business ranging from creating new accounts/domains on Innovatives server to responsive(mobile-friendly) template creation. Some of his other responsibilities/strengths are WordPress website design, CSS/HTML coding, creating visual animations using Jquery, page layout, and troubleshooting many different types of problems that may arise. When he is not busy working at Innovative Solutions Group, he enjoys doing all of the great outdoor activities that the beautiful state of Montana has to offer. Such as, fishing, camping, hiking and enjoying a day at the lake during the summer.

Leave a reply

Your email address will not be published.

wordpress maintenance service and security


I have been a customer of Innovative Solutions Group since 2013. Dustin is so wonderful to work with. He is patient, professional, and very knowledgeable. Anytime I reach out to the office, they are extremely responsive and address my need VERY quickly. I can't recommend this company enough!!! I am so grateful that I am able to have a successful web-based business, because of them!!Diana FlutieJune 29, 2021
I've worked with Dustin Reed at Innovative Solutions Group now for 2 1/2 years, and am so happy I found them. I came to ISG so frustrated. I'd had my website rebuilt by guys in Pennsylvania, and they never listened to me about anything--from a logo they designed that I didn't like, but they plastered all over the site, to how the site would operate. Dustin and I sat down and within 4 minutes he'd dealt with my most important issues. He continues to be resourceful, making my site much more profitable, and if quick to respond to problems. ISG happens to be close to my home, but I would recommend them to anyone dependable, professional service.eileen ClarkeFebruary 19, 2021
Dustin is great. Quick to respond to any inquiries and reasonable pricing.Nobe Eyecare AssociatesApril 7, 2020
I have been with Dustin and Innovative Solutions for over a year now. Dustin and his company have taken my business to a whole new level. With what they have done with our website and how people find us is amazing. We have grown 10 times over because of Innovative. If your in need of the next level of success in marketing, your in great hands here. You will not be disappointed. Thank you Dustin and the team!!Troy KennettJanuary 15, 2020
Great, courteous and fast service. A very honest business that will not overcharge. Highly recommended!Doseof RealityJanuary 3, 2020
Cynthia MonteilSeptember 18, 2017
Excellent service. We have been with Innovative since the launching of our site. They not only designed the entire site with the functionality we wanted, but have hosted it reliably no matter how high the traffic spikes. I would recommend Innovative to anyone looking for a professional, reliable and very responsive team.Susan Duclos (All News PipeLine)September 6, 2017
This group is amazing to work with. We started our partnership a year ago and we could not be happier!Amber DJuly 25, 2017
Work was done in a very timely matter and Dustin was great to work with!Jacob WanderseeJune 19, 2017
I used Dustin at Innovative Solutions to initially just host my website. After working with him I decided to do a pretty significant makeover on my site. He did a great job, was super responsive and has Fletcher in the Design Department to help with graphics and such. He answered inquiries after hours and is very reasonably priced. I have used quite a few web people over the years and Innovative Solutions is undoubtedly who I will continue to use.Gary GavinJune 9, 2017
Super helpful! From the very beginning the designer was patient and offered great suggestions. Very customer friendly. They wanted the site to be perfect for me. Also, ease of billing. Thank you for creating a great site.Serapha CruzJune 3, 2017
I owned the company for over 20 years, and Dustin treats customers in a very courteous and professional manner. That why I'm going back to Innovative for help with our latest personal web project.Daniel DeiningerMay 22, 2017