The amount of customers purchasing orders online has been on an incline since 2016. And the trend is only getting more and more popular.
This continuing increase of online purchases means that having a strong online presence is important for any business. For E-commerce businesses, however, it is absolutely vital.
Strengthening your presence can be a tall order that takes time, organization, and dedication.
That’s why it’s a good idea to have a lot of E-commerce tools on hand that can help you with the many different aspects of running an E-commerce business.
Here are some of the best ones out there to give your business a head start.
1. Google Analytics
Google is an important part of any online business. Not only is it so popular that the very word “Google” is now synonymous with “online search,” but it’s one of the best E-commerce tools.
Google Analytics is a huge web analytic tool that is incredibly powerful. The amount of information that it can collect and store for you is mind-boggling. You can get detailed reports, percentages, graphs, and more.
Because of its wide array of information, it has a steep learning curve. But since it’s so popular, there are many tutorials available online for you to begin learning.
Once you master its intricacies, Google Analytics will never steer you wrong.
2. Retention Grid
Retention Grid is another style of website analytics. Only this one is perhaps friendlier to beginners.
The information presented to you is easy to read and given to you in helpful color codes that make it a breeze to find something specific. This tool specializes in helping you figure out what is the best way to market to your specific customer base.
It even gives you suggestions on how to reach the specific demographics that you may be struggling with.
This is one of the E-commerce tools that no website should go without.
This tool is perfect for helping your website with its navigation. SearchSpring aids your website in connection customers to products that they would enjoy based on the information it has gathered.
It’s also good for giving you detailed search data, letting you know all the different things that your customers may have searched for through your website.
It optimizes your search bar’s auto-complete, gives your customers relevant results to their searches, and helps with conversions. It’s a great way to give advanced navigational options to your website.
This extra navigation can give you a boost in sales, all with the help of this one tool.
Social media is another important part of any business’s online presence and SEO strategy.
It’s a vital way to draw in new customers and keep old customers coming back for more. Not only that, but it also helps to give your customers a clear idea of what your business is all about and forms lasting connections.
Because of all this, your business needs a way to keep up with its social media outlets in a way that’s easily updated.
This is where Mento shines in a list of E-commerce tools.
Mento is the perfect answer to meshing your social media with your website. It makes it a breeze to promote your products through your social media. You can also schedule posts, keep up-to-date on all of your media outlets, and keep your posts appropriately tagged.
This tool is a must-have for any E-commerce website that wants to integrate social media as a key part of their online presence.
If you’re looking for a rewarding way to get your current customers involved in the growth of your business, ReferralCandy is a great way to do just that.
This tool helps boost word-of-mouth sales and gives your customers a nice incentive to get their friends on your website. It’s the perfect way to generate new customers while making your current customers happier in the process.
Once the tool is in place, you can adjust and change the reward system to suit your business’s style and needs at any time. It’s the perfect tool for businesses that want to grow their customer base in an engaging way.
Metrilo is a tool that provides you with real-time updates when it comes to all things having to do with E-commerce fulfillment. You can easily see all of the specifics of your revenue by using this tool.
It tells you about the statuses of all the orders coming into your website. You can even see things such as pending orders or orders that have already been delivered.
You also can see general information about your orders, such as the average value of placed orders, or the number of times a particular item has been ordered.
Having this information on hand can boost your business’s sales and provide your customers will real-time customer service.
7. Crazy Egg
This tool specifically gathers up information about your website itself. It can let you know if there are parts of the website that never have any traffic or if there are links that no customer has ever clicked.
You can even see just how far down a customer has scrolled down on a particular page, and where they might have stopped.
With this information, you can reorganize your website for better retention. You can make adjustments to keep your customers interested in your web pages for longer stretches of time.
Crazy Egg can tell you the weakest areas of your website so you can fix them.
Use These E-commerce Tools to Strengthen Your Business
Now that you’ve read through these seven tools, you can figure out which ones will work best for your business.
Try to use a wide variety of these kinds of E-commerce tools. You can never have too many tools in your toolbox, after all.
And having more information at your disposal will go a long way in giving your business the kind of online presence and conversion rates it deserves. Here is another great article to reference if you’re looking for information on strengthening your presence.
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