Top 7 Dental SEO Marketing Tips

Dental SEO Marketing


Have you been thinking about creating a new dental website or updating your current site to draw more customers to your dental practice?

Your dental website can act as a great sales tool to attract new patients to your business.

And these days the majority of consumers look online to find dental providers. They scroll through search engine pages, referral sites and social media platforms like Facebook to connect with new businesses.

But in order for prospective patients to find your website and connect with you, you need to know dental SEO marketing or hire a professional who does.

Here are seven dental SEO marketing tips you need to know.

They’ll help you drive traffic to your website, build qualified leads and turn your dental website into a powerful marketing tool that turns website visitors into patients.

1. Hire A Qualified SEO Expert

A qualified SEO expert knows how to help your website appear higher in search results.

This can help customers discover your business through search. When seeking a dental SEO marketing expert, look for someone who knows your business.

They should be an established SEO company who has a proven history of achieving results. Ask your SEO professional to show you before and after analytics other dentists they’ve helped.

Another thing to look for when shopping for dental SEO marketing is to pay attention to customer reviews.

You can find testimonials on a number of business websites such as the testimonials about Grand Family Dentistry. But also look on review sites such as Google reviews that a company can’t manipulate.

2. Build an Intuitive Website

One of the first things your website must be is intuitive. An intuitive website has a user-friendly design.

A poorly designed website can raise your website’s bounce rate which lowers your chances of being found in search results. Google and other search engines factor bounce rate into ranking websites.

One of the biggest turnoffs that affect bounce rates is when a website is difficult to navigate. Make sure the menus are easy to navigate so your web visitors can find the services they are looking for.

3. Your Website Needs a Responsive Design

Your dental website should be created with a responsive design. A website built using a responsive design will display well on any kind of device: a desktop computer, tablet or a smartphone.

The screen adjusts to the end user’s device, making for a more pleasant viewing experience.

Responsive design removes the frustration caused when text and graphics cut off the page. This often impels visitors to leave the page and go on to the next competitor.

Mobile-friendly Websites Improve Search Engine Rankings

It’s important to optimize your website for mobile technology. Mobile optimization will help you improve dental SEO marketing.

Google prioritizes mobile-friendly websites when ranking pages. That’s because 48% of buyers search using mobile devices. Did you know that studies predict that by 2019 mobile commerce is expected to increase to 696 billion dollars?

4. Educational Videos Are An Excellent Dental SEO Marketing Tool

Videos continue to engage end-users more each day. They use multi-sensory methods to communicate information 51.9% of marketers claim video content produces the best return on their investment.

Create an educational video that demonstrates dental procedures. Teach new patients dental care techniques or make a video introducing your team.

This adds a personal touch and a face patients can recognize when they come in for their first appointment.

You can then post your videos on social media channels like your FaceBook page or YouTube channel to encourage users to share videos with friends and family.

Post a transcript of your video and video tags and descriptions to boost SEO.

Web crawlers look for text and don’t read videos or images. That’s why it’s always essential to have a tag with photos and videos.

Videos have fewer competitors on search engines, so they are easier to find on Google, Yahoo, and Bing.

5. Advertise in Local Search Listings

When consumers look for a dentist, they want to find a dental provider close to their home. That’s why it’s effective to use local search listings. Try Google Local or Yahoo Local to start.

The profiles you post on local search listings will boost search engine results, and people looking in your area can find your dental practice easier.

When you create your profile, make sure to use keywords to optimize your business. Use all the towns you serve and don’t forget to include your business address and phone number so people can find you quickly.

6. Tap the Power of Social Media Marketing

Social media is another SEO dental marketing tool you can use to increase your revenue. You can post advertisements on social media, blog posts about dental care and updates about your dental practice.

The great thing about social media is that it’s a platform where people can ask questions and share information with other users.

Join local groups to introduce yourself to the neighborhood and optimize your business page with #hashtags and keywords to make it easier to find you.

7. Use Analytics to Measure the Effectiveness of Your Dental SEO Marketing

Analytics is one of the best metrics to analyze how your website is doing. It lets you know how long people stay on your website which will help you know what pages are doing well and what pages might need to be adjusted.

There is a host of analytics applications. A popular one is Google Analytics. Other analytic applications also help you interpret website performance.

You can measure bounce rate, unique visits, and other criteria to inform you how your website is doing.

Analytics is a great tool for testing content. See what pages viewers spend the most time viewing. Then duplicate those efforts to improve other pages.

The Takeaway: Dental SEO Marketing

Now you know the top seven dental SEO marketing tips. These tactics will help you guide your website to a successful online presence.

Want to know more about dental SEO marketing?

When you need website hosting, graphic design, web design or SEO, we’re here to help. Visit our website and discover how you can improve your online presence and drive traffic to your website. Take advantage of our complimentary website audit today.

About The Author

Dustin Reed

Dustin Reed, is the owner and senior web technician for Innovative Solutions Group. He started working at Innovative Solutions Group in 2011 and took over as owner in 2016. He takes great pride in the fact that he truly enjoys doing what he does best, Building Professional Websites! During his 10 years working at Innovative Solutions Group, he has been responsible for many different aspects of the business ranging from creating new accounts/domains on Innovatives server to responsive(mobile-friendly) template creation. Some of his other responsibilities/strengths are WordPress website design, CSS/HTML coding, creating visual animations using Jquery, page layout, and troubleshooting many different types of problems that may arise. When he is not busy working at Innovative Solutions Group, he enjoys doing all of the great outdoor activities that the beautiful state of Montana has to offer. Such as, fishing, camping, hiking and enjoying a day at the lake during the summer.

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I have been a customer of Innovative Solutions Group since 2013. Dustin is so wonderful to work with. He is patient, professional, and very knowledgeable. Anytime I reach out to the office, they are extremely responsive and address my need VERY quickly. I can't recommend this company enough!!! I am so grateful that I am able to have a successful web-based business, because of them!!Diana FlutieJune 29, 2021
I've worked with Dustin Reed at Innovative Solutions Group now for 2 1/2 years, and am so happy I found them. I came to ISG so frustrated. I'd had my website rebuilt by guys in Pennsylvania, and they never listened to me about anything--from a logo they designed that I didn't like, but they plastered all over the site, to how the site would operate. Dustin and I sat down and within 4 minutes he'd dealt with my most important issues. He continues to be resourceful, making my site much more profitable, and if quick to respond to problems. ISG happens to be close to my home, but I would recommend them to anyone dependable, professional service.eileen ClarkeFebruary 19, 2021
Dustin is great. Quick to respond to any inquiries and reasonable pricing.Nobe Eyecare AssociatesApril 7, 2020
I have been with Dustin and Innovative Solutions for over a year now. Dustin and his company have taken my business to a whole new level. With what they have done with our website and how people find us is amazing. We have grown 10 times over because of Innovative. If your in need of the next level of success in marketing, your in great hands here. You will not be disappointed. Thank you Dustin and the team!!Troy KennettJanuary 15, 2020
Great, courteous and fast service. A very honest business that will not overcharge. Highly recommended!Doseof RealityJanuary 3, 2020
Cynthia MonteilSeptember 18, 2017
Excellent service. We have been with Innovative since the launching of our site. They not only designed the entire site with the functionality we wanted, but have hosted it reliably no matter how high the traffic spikes. I would recommend Innovative to anyone looking for a professional, reliable and very responsive team.Susan Duclos (All News PipeLine)September 6, 2017
This group is amazing to work with. We started our partnership a year ago and we could not be happier!Amber DJuly 25, 2017
Work was done in a very timely matter and Dustin was great to work with!Jacob WanderseeJune 19, 2017
I used Dustin at Innovative Solutions to initially just host my website. After working with him I decided to do a pretty significant makeover on my site. He did a great job, was super responsive and has Fletcher in the Design Department to help with graphics and such. He answered inquiries after hours and is very reasonably priced. I have used quite a few web people over the years and Innovative Solutions is undoubtedly who I will continue to use.Gary GavinJune 9, 2017
Super helpful! From the very beginning the designer was patient and offered great suggestions. Very customer friendly. They wanted the site to be perfect for me. Also, ease of billing. Thank you for creating a great site.Serapha CruzJune 3, 2017
I owned the company for over 20 years, and Dustin treats customers in a very courteous and professional manner. That why I'm going back to Innovative for help with our latest personal web project.Daniel DeiningerMay 22, 2017