Did you know the U.S. is the biggest advertising market for social media globally?
And over $9.4 billion was used for social media advertising in American in 2015?
This means social marketing is both competitive and complex. And you’ll want to make sure to avoid the common pitfalls that can go along with social media marketing.
Let’s take a look at 5 social marketing challenges to avoid in your campaign.
Social Media Marketing Challenges
Social media marketing campaigns reach a lot of people on many different levels. This can be a powerful form of marketing as it aims to merge theory, best practices, current research and holistic insight into the topic of marketing.
While dynamically influential, social media marketing also lends itself to some novice as well as expert mistakes. The more pitfalls you can avoid towards the beginning, the more your social marketing campaign will flourish.
1. Failing to Create a Solid Strategy
One of the most perilous and fundamental of all marketing challenges is not having a clear strategy.
You’ll want to be clear on your purpose, your goals, and what you hope to accomplish on the way. Many social media marketers start out so enthusiastic that they overlook the finer details to social media marketing. And that leads to even more marketing challenges.
You’ll want to have a clear purpose for your business or cause. Know where you stand on various issues and how you would like to respond to them over social media.
What do you hope to accomplish with your marketing? Know how you’ll track success or areas of needed change. And make adjustments as needed.
2. Being Unclear on Your Target Demographic
You’ll want to know who you’ll be speaking to. What is your target audience interested in? What kinds of causes are important to those you’re speaking to?
You can also personalize your marketing by utilizing marketing automation. This automation software is efficient and helps keep you connected to your target demographic. And it gives you highly valuable extra time to spend growing your business or cause.
3. Interacting With All Social Media Platforms the Same Way
You want to have solid ways to determine if your social media strategy is working. Should you have the same criteria to determine whether your strategy is working with Facebook as with Instagram? How might these differ?
Different social media platforms function in varying ways. Be sure to familiarize yourself with the primary platforms including:
4. Making Yourself the Center of It All
As writers and marketers, we can sometimes fall into the trap of focusing too much on our own points of view. While there is a time and place for no-holds- barred honesty, you’ll probably want to be more tactful to avoid this marketing challenge. Remember, think of the needs of your target audience and speak to these needs.
5. Failing to Embrace It When It’s Free
There are many ways social marketing can be free. Use it to your advantage. While there are pay-per- click advertising and fees for blogging platforms, there are also areas where you can market for free. Don’t be shy. Gratefully accept the freebies.
Avoiding Marketing Challenges in Your Campaign
By being aware of these five challenges, your social media marketing campaign will be off to a great start. But, nailing your campaign is about more than just overcoming common challenges.
For more information on how you can improve your campaign today, check us out.