10 Essential Marketing Website Improvement Tips

Website Improvement Tips


There are currently over 644 million websites on the Internet, and standing out among them is no easy task. When creating a marketing website, you need to think about designing it in a way that will grab a user’s attention immediately.

According to Nielsen, Internet users only spend 10-20 seconds on a web page before they decide to leave. There are many reasons for this (short attention spans, for one) but most of them have to do with poor website design.

If you’ve found that your business’ website isn’t attracting customers like it should, you may need some website improvement tips to reinvigorate your business.

10 Essential Website Improvement Tips

Below, you’ll find 10 key website improvement tips that will increase your website’s traffic, keep customers there, and eventually lead to sales. Some are simple fixes and some may require a reworking of your site, but all of them will help in the long run.

1. Create A Value Proposition

Because a user only visits a website for about 10-20 seconds, you need to be able to place a mission statement on your website, front, and center.

With a brief aesthetically appealing text or video, you need to establish what your business does and how it can benefit the user.

Generally, a mission statement should establish where your business is located, what service your customers receive from you, and what benefit that provides. This will hook your users in and keep them on your site.

2. The Need For Page Speed

When designing a website, you need to make sure that your page speeds are lightning fast. Internet surfers have no patience and even a 2-second delay in page load times can lead to an abandonment rate of up to 87%.

You can shorten your load times by not over-complicating your web pages with needless photo, video, and other functionalities.

3. Simple Navigation

Nothing is worse than trying to explore a website with a terrible navigation system. Many people overthink this step, but all a website really needs a simple navigation bar on the top of every page with links that clearly communicate what they lead to.

You want to make your nav-bar descriptions short and succinct, but descriptive enough as to not be cryptic. Let people know where they’re going and don’t complicate it with industry lingo and confusing jargon.

4. Make A Scrolling Homepage

On top of having a navigation menu, you should just have your website laid out entirely on your homepage as well. It’s a top web design trend right now, and scrolling down on a website is a navigational function every user understands, and they’ll be able to find information easier and faster.

For example, you could make the first section your value proposition, your second section an “About Us” page, then a Products page, and so on. If you’d like a more concrete example of a scrolling homepage you can view this site here.

5. Make Your Site Mobile-Friendly

Smartphones are the conduit through which many people browse the Internet now, and your website will be useless if its design can’t scale down to a smaller screen.

Not only is scanning a website that isn’t mobile-friendly frustrating, Google actually penalizes you for not being mobile-friendly when displaying search results.

Tools like Twitter’s Bootstrap can be an effective tool in designing a website for mobile screens.

6. Design With SEO In Mind

You can have the best-designed website in the world, and if isn’t optimized for Google’s search engines, it’ll never be found.

To increase your site’s SEO, there are several things you can do. You can make your site easily navigable, for one. Google likes that. You can also change the URL names of pages on your site so that they have plain-English names, and you can create blog content filled with different keywords people use in search engines.

7. Use White Space

White space, or “negative space,” is crucial in adding a degree of readability to your site.

You don’t want your homepage to look like a coupon book. You want your content to be easily differentiated from another so that one block of text doesn’t bleed into the rest.

Web pages aren’t like real paper. There isn’t a finite amount, so you don’t have to cram as much as possible into one page.

8. Implement “Click-to-Action” Buttons

Once your customers visit your website, takes in all the information, and understands what you do, you want them to act on it right?

To do this, you want to give them a call-to-action and provide a button or link to whatever it is that you want them to do. If you want them to visit your product page, embed a link to your page. If you want them to subscribe to your newsletter, provide them a way to do that.

You want to spoon feed your guests.

9. Hyperlink Differentiation

When embedding your “click-to-action” buttons, or any other links, you need to make sure that they stand out from the rest of the text by giving them a unique stylization. You can do this by increasing their font size and changing the font color or boldness.

If they can’t find your links easily, what good are they?

10. Proudly Display Your Testimonials

If you’ve created a testimonials page on your website, you can probably mine your web traffic data and find that no one visits it. This doesn’t a customer isn’t interested in finding out if other customers like your business. It usually just means that that information isn’t appealing enough to be worthy of an extra click.

To remedy this, you’ll want to disperse your testimonials throughout your website instead. You can place a short blurb from a customer in your About Us page, on your Products & Services page, or even right on your homepage. Your customers will appreciate the information even if they don’t care enough to go searching for it.

Need A Web Designer?

Knowing about these website improvement tips is one thing, and it’s another to actually implement them.

If you find that your website’s design elements are lacking, you might want to consult an expert for help. In which case, we recommend checking out our WordPress web design services.

About The Author

Dustin Reed

Dustin Reed, is the owner and senior web technician for Innovative Solutions Group. He started working at Innovative Solutions Group in 2011 and took over as owner in 2016. He takes great pride in the fact that he truly enjoys doing what he does best, Building Professional Websites! During his 10 years working at Innovative Solutions Group, he has been responsible for many different aspects of the business ranging from creating new accounts/domains on Innovatives server to responsive(mobile-friendly) template creation. Some of his other responsibilities/strengths are WordPress website design, CSS/HTML coding, creating visual animations using Jquery, page layout, and troubleshooting many different types of problems that may arise. When he is not busy working at Innovative Solutions Group, he enjoys doing all of the great outdoor activities that the beautiful state of Montana has to offer. Such as, fishing, camping, hiking and enjoying a day at the lake during the summer.

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I have been a customer of Innovative Solutions Group since 2013. Dustin is so wonderful to work with. He is patient, professional, and very knowledgeable. Anytime I reach out to the office, they are extremely responsive and address my need VERY quickly. I can't recommend this company enough!!! I am so grateful that I am able to have a successful web-based business, because of them!!Diana FlutieJune 29, 2021
I've worked with Dustin Reed at Innovative Solutions Group now for 2 1/2 years, and am so happy I found them. I came to ISG so frustrated. I'd had my website rebuilt by guys in Pennsylvania, and they never listened to me about anything--from a logo they designed that I didn't like, but they plastered all over the site, to how the site would operate. Dustin and I sat down and within 4 minutes he'd dealt with my most important issues. He continues to be resourceful, making my site much more profitable, and if quick to respond to problems. ISG happens to be close to my home, but I would recommend them to anyone dependable, professional service.eileen ClarkeFebruary 19, 2021
Dustin is great. Quick to respond to any inquiries and reasonable pricing.Nobe Eyecare AssociatesApril 7, 2020
I have been with Dustin and Innovative Solutions for over a year now. Dustin and his company have taken my business to a whole new level. With what they have done with our website and how people find us is amazing. We have grown 10 times over because of Innovative. If your in need of the next level of success in marketing, your in great hands here. You will not be disappointed. Thank you Dustin and the team!!Troy KennettJanuary 15, 2020
Great, courteous and fast service. A very honest business that will not overcharge. Highly recommended!Doseof RealityJanuary 3, 2020
Cynthia MonteilSeptember 18, 2017
Excellent service. We have been with Innovative since the launching of our site. They not only designed the entire site with the functionality we wanted, but have hosted it reliably no matter how high the traffic spikes. I would recommend Innovative to anyone looking for a professional, reliable and very responsive team.Susan Duclos (All News PipeLine)September 6, 2017
This group is amazing to work with. We started our partnership a year ago and we could not be happier!Amber DJuly 25, 2017
Work was done in a very timely matter and Dustin was great to work with!Jacob WanderseeJune 19, 2017
I used Dustin at Innovative Solutions to initially just host my website. After working with him I decided to do a pretty significant makeover on my site. He did a great job, was super responsive and has Fletcher in the Design Department to help with graphics and such. He answered inquiries after hours and is very reasonably priced. I have used quite a few web people over the years and Innovative Solutions is undoubtedly who I will continue to use.Gary GavinJune 9, 2017
Super helpful! From the very beginning the designer was patient and offered great suggestions. Very customer friendly. They wanted the site to be perfect for me. Also, ease of billing. Thank you for creating a great site.Serapha CruzJune 3, 2017
I owned the company for over 20 years, and Dustin treats customers in a very courteous and professional manner. That why I'm going back to Innovative for help with our latest personal web project.Daniel DeiningerMay 22, 2017