Everything You Need to Know to Rule the Social Media Marketing Sphere

Social Media Marketing

 

By 2020, approximately 2.95 billion people will be using social media. That’s approximately one-third of the earth’s population. If your business doesn’t have a solid social media presence, you’re leaving money and brand awareness on the table.

If you’re hoping to rule the social media marketing sphere this year, here’s how you can create a social media strategy that will get results:

Define Your Audience

The first step is to figure out who you’re targeting. That means getting specific about your demographic. If you try to appeal to everyone, you’ll be casting your net too wide and will lower your chances of success.

If you’re selling a product or service, you’ve probably already created buyer personas. If not, now’s the time to create them.

A buyer personas are semi-fictional representations of your customers based on real data and market research about your existing leads and customers. The more detailed you are with these, the better. You should know:

  • How old they are
  • Whether they’re mostly female or male
  • The role they have in their company
  • The salary range they’re earning
  • Where they’re getting their information
  • Their biggest challenges
  • Their pain points
  • Their future goals
  • How you can solve their problems

Once you understand who your customers are, you’ll be able to pinpoint where they’re hanging out online and what type of social posts will appeal to them.

Set Social Media Marketing Goals and Objectives

Without setting goals for your social media marketing, there’s no way you can rule the social media marketing sphere.

When you’ve established goals and objectives, you’ll be able to pinpoint what you need to do in order to succeed. When setting your goals, consider using the S.M.A.R.T framework. Goals should be:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Timebound

A good example of an S.M.A.R.T goal could be: “For Facebook, we will increase brand awareness with photos introducing our new products. We’ll do this by posting four photos every week with the aim of generating at least 35 likes and 10 comments.”

Conduct an Audit

Before you can rule the social media marketing sphere, you need to see how your current social media use is doing. That means seeing who is connecting with you on each channel and how your current social media compares to your closest competitors.

Once you’ve done your audit, you should be able to clearly see each social account for your business, how they’re being used, and which channels you could potentially add to the mix.

Look at the buyer personas you developed earlier. These will help you determine which social media channels will be the most effective for your business.

Gather Inspiration

Not sure which type of information and content will lead to the most engagement? Look at what others are doing in your industry and see how you can stand out from competitors and reach prospects they could be missing.

Your customers can also offer you plenty of inspiration- not only through the types of content they share but also the way they phrase their content. Look at how your target audience writes and mimic the style (while keeping your brand voice of course). Learn their social media habits (when and why they share) and use that as a basis for your strategy.

One final source of inspriation? Leaders in your industry. From Taco Bell to Red Bull to KLM Airlines, these heavy hitters have managed to distinguish themselves through their social media strategies. Keep an eye on them and learn everything you can about the way they manage their social media.

Create Great Content

A content marketing plan is crucial if you want to rule the social media marketing sphere. This should include strategies for content curation and content creation, along with a content calendar.

Consider what types of content you’d like to post and promote on your social channels.

Separate this into separate target audiences if necessary. Decide how often you’ll need to post your content, who will be creating the content, and how you’ll promote it.

One thing to consider: When you’re attracting people back to your website, it’s crucial that your site is online. This may be the time to look into quality hosting online and choose a host that can guarantee the highest level of uptime.

Test and Adjust as Necessary

It’s not enough to simply create a social media marketing strategy and then sit back and relax. Instead, you’ll need to be constantly testing. Every action on social networks should have inbuilt testing capabilities.

For example, you could consider:

  • Tracking how many clicks each link gets on each channel with UTM parameters and URL shorteners
  • Use HootSuite for social media analytics and to track reach and success
  • Use Google Analytics to see which social posts lead back to your website

Along the way, record your stats. Then you can analyze your failures and successes and continually tweak your strategy in response.

Surveys are another good way to gauge your success — both offline and online. Ask your website visitors, email list, and social media followers how you’re doing with your social media channels. This is often an incredibly effective approach and can give you valuable insight when you’re finding ways to improve.

 

Settle in for the Long Haul

It’s important to remember that social media marketing is a marathon- not a sprint. Your strategy will be continually changing. As new social networks and channels emerge, you’ll probably need to add them to your plan. As you meet your goals, you’ll need to see new milestones.

Unexpected challenges will pop up that you’ll need to address. As you work to grow your business, you may need to invest in new marketing or social media related roles to take over your social marketing or grow your social presence online.

Ready to Rule the Social Media Marketing Sphere?

As you can see, there are plenty of things to consider when you’re creating a social media marketing strategy. If you work on the above steps, you’ll be dominating social media in no time at all.

Need some help with your website or SEO? Get in touch with us today to learn how our website design services can help your business get ahead of the competition.

 

About The Author

Dustin Reed

Dustin Reed, is the owner and senior web technician for Innovative Solutions Group. He started working at Innovative Solutions Group in 2011 and took over as owner in 2016. He takes great pride in the fact that he truly enjoys doing what he does best, Building Professional Websites! During his 10 years working at Innovative Solutions Group, he has been responsible for many different aspects of the business ranging from creating new accounts/domains on Innovatives server to responsive(mobile-friendly) template creation. Some of his other responsibilities/strengths are WordPress website design, CSS/HTML coding, creating visual animations using Jquery, page layout, and troubleshooting many different types of problems that may arise. When he is not busy working at Innovative Solutions Group, he enjoys doing all of the great outdoor activities that the beautiful state of Montana has to offer. Such as, fishing, camping, hiking and enjoying a day at the lake during the summer.

Leave a reply

Your email address will not be published.

wordpress maintenance service and security

 

I have been a customer of Innovative Solutions Group since 2013. Dustin is so wonderful to work with. He is patient, professional, and very knowledgeable. Anytime I reach out to the office, they are extremely responsive and address my need VERY quickly. I can't recommend this company enough!!! I am so grateful that I am able to have a successful web-based business, because of them!!Diana FlutieJune 29, 2021
I've worked with Dustin Reed at Innovative Solutions Group now for 2 1/2 years, and am so happy I found them. I came to ISG so frustrated. I'd had my website rebuilt by guys in Pennsylvania, and they never listened to me about anything--from a logo they designed that I didn't like, but they plastered all over the site, to how the site would operate. Dustin and I sat down and within 4 minutes he'd dealt with my most important issues. He continues to be resourceful, making my site much more profitable, and if quick to respond to problems. ISG happens to be close to my home, but I would recommend them to anyone dependable, professional service.eileen ClarkeFebruary 19, 2021
Dustin is great. Quick to respond to any inquiries and reasonable pricing.Nobe Eyecare AssociatesApril 7, 2020
I have been with Dustin and Innovative Solutions for over a year now. Dustin and his company have taken my business to a whole new level. With what they have done with our website and how people find us is amazing. We have grown 10 times over because of Innovative. If your in need of the next level of success in marketing, your in great hands here. You will not be disappointed. Thank you Dustin and the team!!Troy KennettJanuary 15, 2020
Great, courteous and fast service. A very honest business that will not overcharge. Highly recommended!Doseof RealityJanuary 3, 2020
Cynthia MonteilSeptember 18, 2017
Excellent service. We have been with Innovative since the launching of our site. They not only designed the entire site with the functionality we wanted, but have hosted it reliably no matter how high the traffic spikes. I would recommend Innovative to anyone looking for a professional, reliable and very responsive team.Susan Duclos (All News PipeLine)September 6, 2017
This group is amazing to work with. We started our partnership a year ago and we could not be happier!Amber DJuly 25, 2017
Work was done in a very timely matter and Dustin was great to work with!Jacob WanderseeJune 19, 2017
I used Dustin at Innovative Solutions to initially just host my website. After working with him I decided to do a pretty significant makeover on my site. He did a great job, was super responsive and has Fletcher in the Design Department to help with graphics and such. He answered inquiries after hours and is very reasonably priced. I have used quite a few web people over the years and Innovative Solutions is undoubtedly who I will continue to use.Gary GavinJune 9, 2017
Super helpful! From the very beginning the designer was patient and offered great suggestions. Very customer friendly. They wanted the site to be perfect for me. Also, ease of billing. Thank you for creating a great site.Serapha CruzJune 3, 2017
I owned the company for over 20 years, and Dustin treats customers in a very courteous and professional manner. That why I'm going back to Innovative for help with our latest personal web project.Daniel DeiningerMay 22, 2017