Did you know that 48% of marketers see a return on investment for their social marketing campaigns?
There are many reasons why this happens.
Marketers might not focus on the right platform. Their messages may fail to connect with their target audience. They might not even be clear on who their audience is.
How can you be sure you’re not wasting your time and your marketing dollars on your next campaign?
Keep reading for our top 3 tips to create a revenue soaring social marketing campaign.
Tip 1. Remember That a Social Marketing Campaign Is a Marathon
When most people think of social marketing campaigns, they think of creating a few posts and that’ll be enough to drive immediate sales.
Remember, a social marketing campaign is a marathon, not a sprint.
A good campaign takes planning. During the campaign is when teams execute specific tasks and messages crafted during the planning phase.
At the end of a campaign, do a debrief. Go over the analytics, what you learned during the campaign and what you can do to improve the next one.
Tip 2. Create a Strategic Plan
Instead of creating random posts to be sent out at random times of day, create a plan around your campaign.
Set Your Goals
The first step is to set your goals. Do you want your campaign to increase sales? Drive traffic? Boost engagement? There’s no wrong answer here. It is a necessary step to create a successful campaign.
Set Your Target Market
Now that you have your goals, you must decide who you’re marketing to. Ask yourself who your ideal client is. Get as specific as you can.
For example, let’s say you’re creating a campaign for a spa app. In this case, you’re going to target spa owners with a certain amount of yearly revenue.
Create Your Content
It’s much easier to figure out where and when to post once you have your target market and goals down.
In this step, do research to know what social media channels your target market uses.
Now you can create content specifically for those channels.
Using the spa app example, let’s say you learn that spa owners use Facebook and Twitter.
Creating content for Facebook is much different than Twitter. For example, you have only 140 characters to get your point across on Twitter, while Facebook tends to be more visual.
It also helps to know how often you should post on Facebook and Twitter.
After that, create your social media schedule to show what posts are going to be sent on what network at what time. You can get even more specific and assign posts to team members.
Tip 3. Learn and Prepare for Your Next Campaign
It’s never too early to think about your next campaign.
Did your campaign hit its goals?
As your social marketing campaign ends, take a few days and write down what you thought worked well and the areas of improvement. You can do this on your own or with your marketing team.
Also look at your analytics. How much traffic did your site get? Did your sales increase? Did one social network better than another?
These are just a few of the things you need to consider as you close your campaign.
Social Marketing Campaigns Can Make Your Business Soar
There’s a lot to think about when it comes to putting a great social marketing campaign together.
You can leave the headaches of planning and content to the experts.
At Innovative Solutions, we help companies get more traffic through our content and SEO services.
Contact us today for a quote on your next project.
