7 Cutting-Edge Web Design Trends Every Small Businesses Should Embrace

web design trends

It’s a question every small business owner asks: how often should you redesign your website? The answer might surprise you. Experts recommend redesigning annually and reevaluating every three months.

That’s probably much more often than you were hoping for. If it’s been longer than a year, it’s safe to say it’s time for an overhaul.

These seven cutting-edge web design trends are both fresh and forward thinking. Creating a beautiful but user-friendly experience has never been so simple.

If you’re ready to give your site a facelift, test out one of these trends. They’ll help you bring your web design into the present and beyond.

1. White Space Creates Roominess

One of the most noticeable trends in web design for 2019 has been ample use of negative space. In design, “negative space” is also called “white space.” It’s empty and provides contrast to images and other design elements.

White space gives other design elements room to “breathe.” If you’ve ever felt a design was cluttered or claustrophobic, it didn’t have enough white space.

Negative space can also create a sense of luxuriousness and space for the viewer. Web designers have been experimenting by including ample empty space on pages. While white space allows the eye to rest, so much of it makes it a focal point.

This is an easy design feature for small businesses to include in an updated web design. Better yet, it’s unlikely to look dated or outmoded any time soon.

2. Go Retro

Design trends 2019 are likely to be dominated by nostalgia. Designers have been reaching back to the past for inspiration.

One of the biggest retro trends has been the adoption of patterns and neon colors. This nod to the late 1980s and early 1990s is apt for small businesses appealing to Millennials. Some designs even include inspiration from the early web itself.

Some designers have reached back even farther to find their inspiration. Motifs from the 1950s and 1970s are also making an appearance in web design.

It’s difficult to say which decade is going to dominate, but one thing is clear. Going retro isn’t going out of style any time soon.

3. A Black and White Affair

If the trend toward day-glo colors doesn’t suit your brand, you’ll be happy to know that one of 2019’s web design trends is the black-and-white palette.

Black and white are always in style, and they provide stark contrast to one another. Using various shades of gray can give you more variation.

If you want to be even more daring, you can try adding a single color, such as a red or yellow. This bright pop of color against a black and white backdrop makes a bold statement for your brand.

4. Typography Breaks the Mold

Some of the most interesting website design trends concern typefaces. People tend not to think about typeface, but they can influence how the reader perceives the text. They can also assist with legibility.

That may be one reason serif typefaces are making a comeback. Serifs help the eye move from letter to letter, which can make reading easier.

At the other end of the spectrum, web designers have been experimenting with bold typography. Some designers are adding animations that activate when users interact with type. Others are turning 2D type into something almost 3D.

If you do nothing else with your web design in 2019, get creative with how you use type.

5. Web Design Trends Go Off Grid

If you’ve done any design work, you’re likely familiar with the idea of the grid. Everything in your design should be aligned to a grid. This helps ensure symmetry, which increases visual enjoyment for the viewer.

Print design has long challenged the use of grids, and today’s web designers are breaking up with the grid. Changes in CSS technology are allowing designers to bring more print sensibility to the web.

Broken layouts and asymmetrical designs are gaining popularity as a result. Couple them with a retro motif for an inspired design for your website.

6. Accessibility and Inclusivity on Deck

One interesting thing about website design right now is the focus on accessibility.

The push for more inclusivity isn’t new. Web users have different needs, and they’ve been pushing for design that supports more people. The difference is web designers are finally embracing the call.

One major factor in this has been the rising importance of responsive websites. Since websites are now being viewed across a wider number of screens, flexibility is a must. They also have to have fallbacks in place to make them easier to use in a variety of contexts.

You can think about an app that requires the user to tap buttons and swipe screens. What if someone has their hands full? What if a user requires assistive devices to perform those tasks?

Voice technology is another good example. Apps that allow people to ask questions must account for those who can’t speak and those who have accents as well.

The good news is many design trends are already helping small business owners create accessible websites.

7. Illustration Goes 3D

One of the leading website trends of the last few years has been flat design. “Flat” illustration went along with it, often with bright colors and odd shapes.

There are several illustration trends in 2019, but one of the leading ones is a departure from 2D images. 3D illustration appears to be leading the way in 2019.

If you’re looking to spruce up your design, some new illustrations might be just the way to do it.

It’s Time for a Website Makeover

Giving your website a facelift can help your business stay current. Stay on top of the latest web design trends with advice from our blog. We have all the tips to help you through your next website redesign. One thing is clear—the steady push towards user-designed websites will continue. Web templates make it easy for everyone to make their site and be their designer. Here’s another excellent resource on the latest website design trends to see.

Need help? Learn more about our WordPress web design services!

About The Author

Dustin Reed

Dustin Reed, is the owner and senior web technician for Innovative Solutions Group. He started working at Innovative Solutions Group in 2011 and took over as owner in 2016. He takes great pride in the fact that he truly enjoys doing what he does best, Building Professional Websites! During his 10 years working at Innovative Solutions Group, he has been responsible for many different aspects of the business ranging from creating new accounts/domains on Innovatives server to responsive(mobile-friendly) template creation. Some of his other responsibilities/strengths are WordPress website design, CSS/HTML coding, creating visual animations using Jquery, page layout, and troubleshooting many different types of problems that may arise. When he is not busy working at Innovative Solutions Group, he enjoys doing all of the great outdoor activities that the beautiful state of Montana has to offer. Such as, fishing, camping, hiking and enjoying a day at the lake during the summer.

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I have been a customer of Innovative Solutions Group since 2013. Dustin is so wonderful to work with. He is patient, professional, and very knowledgeable. Anytime I reach out to the office, they are extremely responsive and address my need VERY quickly. I can't recommend this company enough!!! I am so grateful that I am able to have a successful web-based business, because of them!!Diana FlutieJune 29, 2021
I've worked with Dustin Reed at Innovative Solutions Group now for 2 1/2 years, and am so happy I found them. I came to ISG so frustrated. I'd had my website rebuilt by guys in Pennsylvania, and they never listened to me about anything--from a logo they designed that I didn't like, but they plastered all over the site, to how the site would operate. Dustin and I sat down and within 4 minutes he'd dealt with my most important issues. He continues to be resourceful, making my site much more profitable, and if quick to respond to problems. ISG happens to be close to my home, but I would recommend them to anyone dependable, professional service.eileen ClarkeFebruary 19, 2021
Dustin is great. Quick to respond to any inquiries and reasonable pricing.Nobe Eyecare AssociatesApril 7, 2020
I have been with Dustin and Innovative Solutions for over a year now. Dustin and his company have taken my business to a whole new level. With what they have done with our website and how people find us is amazing. We have grown 10 times over because of Innovative. If your in need of the next level of success in marketing, your in great hands here. You will not be disappointed. Thank you Dustin and the team!!Troy KennettJanuary 15, 2020
Great, courteous and fast service. A very honest business that will not overcharge. Highly recommended!Doseof RealityJanuary 3, 2020
Cynthia MonteilSeptember 18, 2017
Excellent service. We have been with Innovative since the launching of our site. They not only designed the entire site with the functionality we wanted, but have hosted it reliably no matter how high the traffic spikes. I would recommend Innovative to anyone looking for a professional, reliable and very responsive team.Susan Duclos (All News PipeLine)September 6, 2017
This group is amazing to work with. We started our partnership a year ago and we could not be happier!Amber DJuly 25, 2017
Work was done in a very timely matter and Dustin was great to work with!Jacob WanderseeJune 19, 2017
I used Dustin at Innovative Solutions to initially just host my website. After working with him I decided to do a pretty significant makeover on my site. He did a great job, was super responsive and has Fletcher in the Design Department to help with graphics and such. He answered inquiries after hours and is very reasonably priced. I have used quite a few web people over the years and Innovative Solutions is undoubtedly who I will continue to use.Gary GavinJune 9, 2017
Super helpful! From the very beginning the designer was patient and offered great suggestions. Very customer friendly. They wanted the site to be perfect for me. Also, ease of billing. Thank you for creating a great site.Serapha CruzJune 3, 2017
I owned the company for over 20 years, and Dustin treats customers in a very courteous and professional manner. That why I'm going back to Innovative for help with our latest personal web project.Daniel DeiningerMay 22, 2017