Top 3 UX Design Principals for the Best App

UX Design Principles

 

What makes you click on a button on a website you’re browsing? Why do you feel compelled to enter your email in a subscription form? UX design principles and psychology are closely intertwined, despite the fact that this connection is not always obvious to users. Over the years psychology has proven to have effective research methods, which can go a long way in describing and exploring users’ behavior. No wonder, it’s so natural for UX designers to apply those findings to build websites and applications users eagerly interact with. Of course, the overall success of an app doesn’t hinge solely on the effective UX design. Your product should be capable of solving a particular problem of your users. It should possess the basic functionality and be supplemented by auxiliary microservices. To boost your app’s chances of success, you also need to come up with an effective marketing strategy and promotion campaign, which may eat up to 70 percent of your app development budget. (That’s where an online app development calculator may come in handy.) That being said, it’s exactly UX design that can act as a real game-breaker in determining the popularity of your app. So, in today’s article, you’re going to tell you more about the laws of UX design principles every app developer should be aware of.

Here’s Our Top 3 UX Design Principles

#1 Aesthetic Usability Effect

It comes as no surprise that people are more inclined to choose things that look more beautiful and attractive than their less visually appealing counterparts. The same applies to UX design. You may tinker with laying out the functionality of your app, brainstorming ideas, and sifting through FrameWires and design instruments to provide the best possible experience to your users. But the first thing your users notice and comment on is your site or app’s color scheme. This proves the fact that users are more eager to interact with the visually appealing products. And there’s even a scientific explanation behind that. More than twenty years ago, experts from the Hitachi design center found there was a stronger correlation between the user’s ratings of aesthetic appeal of a device and its perceived ease of use than the correlation with the actual ease of use. That being said, you should take care not only to impress your users with effective visuals and UI design, but also make sure that your app’s usability and functionality is up to par.

#2 Zeigarnik Effect

Though it may sound surprising, psychologists are convinced that people tend to remember uncompleted or interrupted tasks. This effect is now known as the Zeigarnik effect, which got its name after Bluma Zeigarnik, the Russian psychologist who studied memory back in 1920. She arrived at the conclusion that incomplete tasks are easier to remember than successfully completed ones because people keep feeling the tension and compulsion to bring it to a conclusion. The Zeigarnik effect also can be used in UX design. And you can use it to create a deeper user engagement by applying the gamification principles. It is a common practice to motivate players to immerse in games. So, by using rewards and credit systems, starting challenges, setting goals, encouraging users to publicize their achievements can go a long way towards delivering a better user engagement. It’s also a good idea to use progress bars if you want to spark your users’ interest in your app or some specific activities. Completeness meters are also successfully used by social media, checkout forms, and job portals. And you may want to put them to good use, as well.

#3 Hick’s Law

Have you ever found yourself unable to decide which item to pick among the abundance of options available? There is a reason for that. And this reason is Hick’s Law, also known as the Hick-Hyman Law.

William Hick and Ray Hyman, who worked in tandem to study the relationship between the intensity of a stimulus and the amount of time required for a person to respond to this stimulus. According to Hick’s Law, the more complex and manifold the choices (stimuli) are, the more difficult it is for users to decide which option to give preference to. With this law in mind, you need to make sure not to overwhelm your users with multitudes of choices and irrelevant UI elements. When combined with other UX design principles like usability, simplicity and monotony, Hick’s Law may help you ensure your users get the best experience possible when interacting with your product.

About The Author

Dustin Reed

Dustin Reed, is the owner and senior web technician for Innovative Solutions Group. He started working at Innovative Solutions Group in 2011 and took over as owner in 2016. He takes great pride in the fact that he truly enjoys doing what he does best, Building Professional Websites! During his 10 years working at Innovative Solutions Group, he has been responsible for many different aspects of the business ranging from creating new accounts/domains on Innovatives server to responsive(mobile-friendly) template creation. Some of his other responsibilities/strengths are WordPress website design, CSS/HTML coding, creating visual animations using Jquery, page layout, and troubleshooting many different types of problems that may arise. When he is not busy working at Innovative Solutions Group, he enjoys doing all of the great outdoor activities that the beautiful state of Montana has to offer. Such as, fishing, camping, hiking and enjoying a day at the lake during the summer.

Leave a reply

Your email address will not be published.

wordpress maintenance service and security

 

I have been a customer of Innovative Solutions Group since 2013. Dustin is so wonderful to work with. He is patient, professional, and very knowledgeable. Anytime I reach out to the office, they are extremely responsive and address my need VERY quickly. I can't recommend this company enough!!! I am so grateful that I am able to have a successful web-based business, because of them!!Diana FlutieJune 29, 2021
I've worked with Dustin Reed at Innovative Solutions Group now for 2 1/2 years, and am so happy I found them. I came to ISG so frustrated. I'd had my website rebuilt by guys in Pennsylvania, and they never listened to me about anything--from a logo they designed that I didn't like, but they plastered all over the site, to how the site would operate. Dustin and I sat down and within 4 minutes he'd dealt with my most important issues. He continues to be resourceful, making my site much more profitable, and if quick to respond to problems. ISG happens to be close to my home, but I would recommend them to anyone dependable, professional service.eileen ClarkeFebruary 19, 2021
Dustin is great. Quick to respond to any inquiries and reasonable pricing.Nobe Eyecare AssociatesApril 7, 2020
I have been with Dustin and Innovative Solutions for over a year now. Dustin and his company have taken my business to a whole new level. With what they have done with our website and how people find us is amazing. We have grown 10 times over because of Innovative. If your in need of the next level of success in marketing, your in great hands here. You will not be disappointed. Thank you Dustin and the team!!Troy KennettJanuary 15, 2020
Great, courteous and fast service. A very honest business that will not overcharge. Highly recommended!Doseof RealityJanuary 3, 2020
Cynthia MonteilSeptember 18, 2017
Excellent service. We have been with Innovative since the launching of our site. They not only designed the entire site with the functionality we wanted, but have hosted it reliably no matter how high the traffic spikes. I would recommend Innovative to anyone looking for a professional, reliable and very responsive team.Susan Duclos (All News PipeLine)September 6, 2017
This group is amazing to work with. We started our partnership a year ago and we could not be happier!Amber DJuly 25, 2017
Work was done in a very timely matter and Dustin was great to work with!Jacob WanderseeJune 19, 2017
I used Dustin at Innovative Solutions to initially just host my website. After working with him I decided to do a pretty significant makeover on my site. He did a great job, was super responsive and has Fletcher in the Design Department to help with graphics and such. He answered inquiries after hours and is very reasonably priced. I have used quite a few web people over the years and Innovative Solutions is undoubtedly who I will continue to use.Gary GavinJune 9, 2017
Super helpful! From the very beginning the designer was patient and offered great suggestions. Very customer friendly. They wanted the site to be perfect for me. Also, ease of billing. Thank you for creating a great site.Serapha CruzJune 3, 2017
I owned the company for over 20 years, and Dustin treats customers in a very courteous and professional manner. That why I'm going back to Innovative for help with our latest personal web project.Daniel DeiningerMay 22, 2017