Do Doctors Need Medical SEO?

Medical SEO

Nowadays, we can go online for practically anything. Whether you need new shoes, a car, or an idea for a new sushi restaurant, a quick online search will get you where you need to be. But did you know that people are also going online to select their doctors? This is why medical SEO, a digital marketing strategy to make healthcare practitioners more visible online, is so critical in today’s market. 

But what is medical SEO? And how is it different (or similar) to traditional search engine optimization? If you’re a doctor or work in any branch of the healthcare industry—look no further. With effective medical SEO, you can rank better online and reach more potential patients than ever before. 

Here, we’re diving into the world of medical SEO. First, we look at defining this important aspect of digital marketing and how medical SEO is related to traditional SEO practices. We then answer the question that every healthcare practitioner should consider: do doctors need medical SEO?


Medical SEO is a specific branch of SEO that focuses on serving those in the healthcare field. SEO, or search engine optimization, works to improve the ranking of websites as they appear on search engine results pages (SERPs) like Google. By aligning your site with the qualities that search engines are looking for in “good” sites, you’ll rank better and make your site more visible to online users. Since the overwhelming majority of clicks occur on just the first page of Google’s SERP, there’s simply no real estate that’s more valuable for online businesses. In short, SEO is your ticket to get on page one.

Medical SEO focuses on improving medical websites, such as those for general practitioners, specialists, or even hospitals. Medical SEO experts understand that these websites require a unique approach when it comes to SEO practices and they have developed specific strategies to improve medical websites.


In many ways, medical SEO is similar to traditional approaches to SEO. At its core, the goal of medical SEO remains the same: improving your website and helping you to rank as high as possible on SERPs. This is done by adhering to best SEO practices, such as generating high-quality and original content, using the right keywords, and making overall improvements to the quality of your site, including page speed and security.

However, there are also key differences when it comes to SEO for medical practitioners. In many ways, SEO is even more important for medical websites. Why is this? Well, Google understands how important (and potentially life-changing) information about your health and wellness can be for an online user. Thus, Google and other search engines hold these types of sites to an even higher standard. SEO experts refer to this higher bar as YMYL, which stands for “your money or your life.” For any website that falls into this YMYL category (generally those that would impact your physical or financial well-being), Google has a very high page quality standard that the websites must meet. Just think about the potential damage that could be caused by a top-ranking website that shares misinformation or dangerous health tips.

In addition to the YMYL standard, medical SEO has a few additional differences compared to traditional SEO. Another common acronym in the SEO world is EAT, which stands for expertise, authoritativeness, and trustworthiness. While these qualities are important for any website (in terms of SEO rankings), they are especially critical for medical websites. And it makes sense, right? Of all the services you want to trust in, isn’t your doctor and healthcare provider the most important? This is why it’s important for medical websites to publish authoritative content, generally written by professionals in the field, that is accurate and clear. Gaining positive patient reviews is another way to develop trustworthiness for your medical practice online.


In our world today, almost every kind of transaction or service can be found online. Just look at Amazon. Brick and mortar retail stores have been closing left and right in recent years because Amazon makes it so easy to purchase almost any product online. With convenience, fast shipping, and competitive prices, most shoppers simply don’t see the need to leave the comfort of their homes anymore when they need something. 

And now, the web has even transformed how we find our doctors. According to Intrepy, a top healthcare marketing firm, roughly 80 percent of patients searched online for a doctor or medical information before making a decision. By searching online, a patient can easily assess the healthcare practice, research the doctors, and even scan through previous patient reviews. They can do all this and more without ever even getting into their car. 

Whether a general practitioner or a specialist, the goal of a healthcare provider is to connect with the right patients. Medical SEO helps you do this by ranking your page for relevant keywords and search terms. In many ways, the goals of healthcare providers align with that of search engines: connecting people to the information and services they’re looking for. By using SEO practices to rank for the appropriate search terms, such as “Denver chiropractor” or “personalized chiropractic care,” you won’t just be getting more potential patients, but you’ll be getting the right patients.


If you’re developing a digital marketing strategy, hiring an SEO agency should be a core component to your plan. With a thoughtful and carefully planned approach to SEO, your website can shoot up the rankings on Google and other search engines, allowing your site to gain valuable online exposure. When your page is ranking well, it’s only a matter of time until the clicks—and the conversions—start flowing in. 

But SEO isn’t just for ecommerce businesses. Even doctors and healthcare providers stand to benefit from effective SEO practices. By improving your website and aligning your pages with SEO values, you’ll connect with more patients than ever before. Since more and more people are using the web to find their doctors, you can’t risk being left out of the digital marketplace any longer.

About The Author

Dustin Reed

Dustin Reed, is the owner and senior web technician for Innovative Solutions Group. He started working at Innovative Solutions Group in 2011 and took over as owner in 2016. He takes great pride in the fact that he truly enjoys doing what he does best, Building Professional Websites! During his 10 years working at Innovative Solutions Group, he has been responsible for many different aspects of the business ranging from creating new accounts/domains on Innovatives server to responsive(mobile-friendly) template creation. Some of his other responsibilities/strengths are WordPress website design, CSS/HTML coding, creating visual animations using Jquery, page layout, and troubleshooting many different types of problems that may arise. When he is not busy working at Innovative Solutions Group, he enjoys doing all of the great outdoor activities that the beautiful state of Montana has to offer. Such as, fishing, camping, hiking and enjoying a day at the lake during the summer.

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I have been a customer of Innovative Solutions Group since 2013. Dustin is so wonderful to work with. He is patient, professional, and very knowledgeable. Anytime I reach out to the office, they are extremely responsive and address my need VERY quickly. I can't recommend this company enough!!! I am so grateful that I am able to have a successful web-based business, because of them!!Diana FlutieJune 29, 2021
I've worked with Dustin Reed at Innovative Solutions Group now for 2 1/2 years, and am so happy I found them. I came to ISG so frustrated. I'd had my website rebuilt by guys in Pennsylvania, and they never listened to me about anything--from a logo they designed that I didn't like, but they plastered all over the site, to how the site would operate. Dustin and I sat down and within 4 minutes he'd dealt with my most important issues. He continues to be resourceful, making my site much more profitable, and if quick to respond to problems. ISG happens to be close to my home, but I would recommend them to anyone dependable, professional service.eileen ClarkeFebruary 19, 2021
Dustin is great. Quick to respond to any inquiries and reasonable pricing.Nobe Eyecare AssociatesApril 7, 2020
I have been with Dustin and Innovative Solutions for over a year now. Dustin and his company have taken my business to a whole new level. With what they have done with our website and how people find us is amazing. We have grown 10 times over because of Innovative. If your in need of the next level of success in marketing, your in great hands here. You will not be disappointed. Thank you Dustin and the team!!Troy KennettJanuary 15, 2020
Great, courteous and fast service. A very honest business that will not overcharge. Highly recommended!Doseof RealityJanuary 3, 2020
Cynthia MonteilSeptember 18, 2017
Excellent service. We have been with Innovative since the launching of our site. They not only designed the entire site with the functionality we wanted, but have hosted it reliably no matter how high the traffic spikes. I would recommend Innovative to anyone looking for a professional, reliable and very responsive team.Susan Duclos (All News PipeLine)September 6, 2017
This group is amazing to work with. We started our partnership a year ago and we could not be happier!Amber DJuly 25, 2017
Work was done in a very timely matter and Dustin was great to work with!Jacob WanderseeJune 19, 2017
I used Dustin at Innovative Solutions to initially just host my website. After working with him I decided to do a pretty significant makeover on my site. He did a great job, was super responsive and has Fletcher in the Design Department to help with graphics and such. He answered inquiries after hours and is very reasonably priced. I have used quite a few web people over the years and Innovative Solutions is undoubtedly who I will continue to use.Gary GavinJune 9, 2017
Super helpful! From the very beginning the designer was patient and offered great suggestions. Very customer friendly. They wanted the site to be perfect for me. Also, ease of billing. Thank you for creating a great site.Serapha CruzJune 3, 2017
I owned the company for over 20 years, and Dustin treats customers in a very courteous and professional manner. That why I'm going back to Innovative for help with our latest personal web project.Daniel DeiningerMay 22, 2017