Does Traditional Advertising Still Matter?

Traditional Advertising


What’s the next big thing in marketing?

Is it drone billboards, virtual reality ads or robot spokespersons? Or will it be…traditional advertising?

Yes, you read that right! What was once old may be new again.

Marketers have opportunities to use modern advertisement strategies to get their message across. But does that mean that the old way of advertising is dead?

Should you invest in the new digital marketing or stick to the “old-school” ways of advertising? Keep reading for the answer.

Increase Engagement

You can’t deny the importance of digital marketing in any advertising strategy. However, the saturation of marketers using the digital space can be overwhelming. Without a powerful SEO strategy, it may be hard for your business to get the attention it needs.

There are roughly 4 million businesses that are paying for advertising on Facebook. The market is competitive, but you can still launch a successful social media campaign.

Since fewer marketers use traditional advertising, you can win the attention of consumers.

Avoid “Blockers”

In the digital space, it’s easy for a consumer to “block” or hide ads.

Traditional ads are much more difficult to block. Billboards and radio spots are a part of most consumers’ commutes whether they like it or not.

Ultimately, effective marketing is getting your content in front of the right people. That is hard to do if they are blocking every ad you post.

If you use digital ads, create relevant and compelling content for your audience. This will reduce your risk of getting blocked.

Local Business Advantage

If you have a local business, traditional adverts might be the better choice for you. Even with the new marketing tools available, word-of-mouth advertisement is still credible.

Try asking your clients to spread the word about your services. If they need motivation, offer an attractive incentive.

For example, if you sold this portable gazebo tent, you could ask customers to tell other campers. In exchange, you could offer them a discount on their next purchase.

Their testimonial can attract consumers who may not have heard of your business.

Traditional Advertisement Is Harder To Measure

One major challenge of traditional advertising is that it is harder to track and measure. You can create clever marketing campaigns, but the numbers never lie.

The success of digital marketing campaigns can be easily measured thanks to analytics. If you decide to hand out business cards, it’s hard to track how many clients you gained as a result.

If you depend solely on traditional methods, you may not be able to quantify the success of your efforts.

Final Thoughts

There are a few reasons why traditional marketing tactics can benefit businesses. The digital space is growing rapidly and offers many opportunities for creative advertisements.

However, there are still ways to be innovative by using traditional methods.

So should you use digital or traditional methods?

You don’t have to choose! For the most effective marketing strategy, use a combination of both. This gives you the most reach to a variety of consumers.

Get all of your marketing questions answered on our blog.


About The Author

Dustin Reed

Dustin Reed, is the owner and senior web technician for Innovative Solutions Group. He started working at Innovative Solutions Group in 2011 and took over as owner in 2016. He takes great pride in the fact that he truly enjoys doing what he does best, Building Professional Websites! During his 10 years working at Innovative Solutions Group, he has been responsible for many different aspects of the business ranging from creating new accounts/domains on Innovatives server to responsive(mobile-friendly) template creation. Some of his other responsibilities/strengths are WordPress website design, CSS/HTML coding, creating visual animations using Jquery, page layout, and troubleshooting many different types of problems that may arise. When he is not busy working at Innovative Solutions Group, he enjoys doing all of the great outdoor activities that the beautiful state of Montana has to offer. Such as, fishing, camping, hiking and enjoying a day at the lake during the summer.

1 Comment

  1. inovativ

    Glad you enjoyed the article!


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I have been a customer of Innovative Solutions Group since 2013. Dustin is so wonderful to work with. He is patient, professional, and very knowledgeable. Anytime I reach out to the office, they are extremely responsive and address my need VERY quickly. I can't recommend this company enough!!! I am so grateful that I am able to have a successful web-based business, because of them!!Diana FlutieJune 29, 2021
I've worked with Dustin Reed at Innovative Solutions Group now for 2 1/2 years, and am so happy I found them. I came to ISG so frustrated. I'd had my website rebuilt by guys in Pennsylvania, and they never listened to me about anything--from a logo they designed that I didn't like, but they plastered all over the site, to how the site would operate. Dustin and I sat down and within 4 minutes he'd dealt with my most important issues. He continues to be resourceful, making my site much more profitable, and if quick to respond to problems. ISG happens to be close to my home, but I would recommend them to anyone dependable, professional service.eileen ClarkeFebruary 19, 2021
Dustin is great. Quick to respond to any inquiries and reasonable pricing.Nobe Eyecare AssociatesApril 7, 2020
I have been with Dustin and Innovative Solutions for over a year now. Dustin and his company have taken my business to a whole new level. With what they have done with our website and how people find us is amazing. We have grown 10 times over because of Innovative. If your in need of the next level of success in marketing, your in great hands here. You will not be disappointed. Thank you Dustin and the team!!Troy KennettJanuary 15, 2020
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Work was done in a very timely matter and Dustin was great to work with!Jacob WanderseeJune 19, 2017
I used Dustin at Innovative Solutions to initially just host my website. After working with him I decided to do a pretty significant makeover on my site. He did a great job, was super responsive and has Fletcher in the Design Department to help with graphics and such. He answered inquiries after hours and is very reasonably priced. I have used quite a few web people over the years and Innovative Solutions is undoubtedly who I will continue to use.Gary GavinJune 9, 2017
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