Difference Between Digital Marketing & Traditional Marketing

Digital Marketing vs Traditional Marketing


Marketing is the whole business – head, body, and toes – seen from a customer’s point of view. This is why the better your marketing gets, the more you sell and the more loyal customers you accumulate.

But it is not just about marketing. The trick is in choosing the right, and most relevant, marketing strategy and channel.

Today, businesses grapple between two key marketing channels and strategies: digital and traditional marketing.

Deciding the best marketing plan for your business requires you to understand each channel, how each strategy works, and how they can work together. To achieve this, you must understand the difference between digital marketing and traditional marketing.

What’s the difference? Here’s everything you need to know.

What Is Traditional Marketing?

Traditional marketing in business is the oldest form of marketing.

Traditional marketing is the original marketing. It involves conventional (offline) marketing channels that usually contain advertising and promotional content to reach a semi-targeted audience.

Up until the advent of the internet in the 1990s, businesses had traditional marketing methods as the only ways to reach out to their audience.

Traditional marketing can be divided into five major categories:

  • Print (newspapers, magazines, brochures, etc.)
  • Broadcast (radio, TV, etc.)
  • Outdoor (fliers, billboards, banners, etc.)
  • Direct Mail (postcards, catalogs, etc.)
  • Telephone (SMS marketing, telemarketing, etc.)

The fundamental aspects of marketing today heavily rely on the techniques of traditional marketing that have remained the same over the years. These are:

  • Product
  • Place
  • Promotion
  • Price

Every successful business acknowledges the significance of creating a proper sales funnel using a marketing plan – and these aspects of traditional marketing continue to dominate. By leveraging these four P’s, any business can lead its customers and prospects through any sales funnel and realize favorable results.

What Is Digital Marketing?

Put simply, any kind of online marketing (on the internet) is digital marketing. It can be defined as the promotion of products or services via one or more forms of electronic content and media (digital channels.) Examples of digital marketing channels include:

  • Company websites
  • Blogs
  • Social media tools (Facebook, YouTube, Twitter, Instagram, Tumblr, etc.)
  • Online or electronic Billboards
  • Email marketing
  • Mobile gadgets (phones, laptops, tablets, etc.)

Digital marketing has become wildly popular because of the technological developments that the world has been undergoing. It has changed consumer culture and behavior. Social media is undoubtedly a good strength to digital marketing. Anyone can achieve Instagram growth and establish a business on the platform.

As the world continues to evolve to become more digital, the market also continues to evolve. Digital marketing appears to be more cost-effective and rewarding than traditional because it is increasingly becoming a more direct way to connect with the target audiences globally.

For instance, the cost and rewards of organic searches continue to increase with the continuous development of Social Engine Optimization. Promoted tweets and Facebook posts, influencer trips, SEO, and Tasty videos are examples of how expansive digital marketing becomes.

Traditional Marketing Vs Digital Marketing

The main difference separating traditional and digital marketing is how they communicate the marketing message to an audience.

Here are some quick stats on Digital Marketing vs. Traditional Marketing:

  • Consumers: digital marketing serves the audience which 40 years-old and below; traditional marketing serves the whole population with a focus on older adults
  • 64% of consumers say that watching a marketing video online has influenced their purchase decision at least once
  • 70% of consumers want to learn about products through content compared to traditional ad channels
  • 46% of all Google searches seek to find local information, and 72% of those consumers shop from local stores

When evaluating any traditional or digital marketing strategy, you must consider the following differences to differentiate the two and measure their effectiveness:

1. Cost

Traditional marketing has recurring costs that can make it expensive and may not give a good return. An ad on the local newspaper or broadcast will only be a good investment if it reaches the target audience on the day it gets broadcast or published. What are the chances of that?

Any additional reach out may require a re-run of the print or broadcast campaign, which will need additional investment.

Compare such investment to content marketing that you create only once on your website and can be used for months or even years without any additional cost. Digital marketing can prove to be less expensive.

2. Marketing approach

Traditional marketing entails more of a personal approach because the marketer needs to build a person-to-person relationship with the audience.

In digital marketing, there is no need for a person-to-person relationship, as all meetings happen online. The marketer, however, has to maintain a significant amount of online presence to improve its appearance in the mind of the audience or consumers.

3. Target audience

Every marketing strategy targets a particular audience.

In the traditional market, it is easy to reach out to the local audience or consumers. You’ll have to identify your audience and then place marketing messages (use a channel) where your audience will see, hear, or interact easily and offline.

It targets a wide net of audiences/customers. For instance, use print ads, billboards, radio, or television advertisements.

The reach of digital marketing is wider. Digital marketing is facilitated online to reach a global audience. It uses organic or paid content and ads on search engines or social media, as well as email marketing, video marketing, and influencer marketing. Digital marketing has a specific target market for every content.

4. Consumer interaction and engagement

Traditional marketing offers very little interaction with the audience because the marketing mediums are not flexible enough to allow the customer’s interaction. The audience is left to see, hear, or read about the marketing message without giving feedback easily.

Digital marketing facilitates engagement and interaction. Customers can easily give feedback such as product reviews, buyer experience, and testimonies, etc. This allows the company to collect customer feedback and use it in their analytics easily.

5. Ease of measuring results

It isn’t easy to measure results in traditional marketing. When you distribute fliers, give away brochures, or advertise in newspapers or magazines, you don’t know how far your marketing is going to reach.

Digital marketing lets you measure results easily. You get a clear-sighted marketing approach, instead of just going blind-eyed. You have access to a lot of information about your customers and prospects to understand where you are going.

For instance, you will know the people who visit your website and the number of people that watch your video.

Which One Should You Choose?

The key to having a good marketing campaign is to strike a balance between digital marketing and traditional marketing.

Can they work together? Yes, absolutely.

In 2020, digital marketing highly compliments traditional marketing. Both are significantly important in a marketing strategy. But your business will realize greater results when you use both in unison.

A good example is how Coca-Cola and Guinness have been able to maintain both digital and traditional marketing with the right mix to reach both types of audiences.

Wrapping Up

Find what works for you!

Ultimately both marketing types have their benefits and disadvantages. The key is to understand what works best for you and your specific marketing needs. you’ll also need to understand your target audience and consider your budget.

We believe that with this information, now you can confidently choose or balance digital marketing and traditional marketing.

If you’re working from home, you can learn the best PC tips and tricks, the best antimalware programs, and other PC repair guides at a trusted website.

Need help with your marketing? Give us a call and ask about our affordable SEO services, we’d love to help!

About The Author

Dustin Reed

Dustin Reed, is the owner and senior web technician for Innovative Solutions Group. He started working at Innovative Solutions Group in 2011 and took over as owner in 2016. He takes great pride in the fact that he truly enjoys doing what he does best, Building Professional Websites! During his 10 years working at Innovative Solutions Group, he has been responsible for many different aspects of the business ranging from creating new accounts/domains on Innovatives server to responsive(mobile-friendly) template creation. Some of his other responsibilities/strengths are WordPress website design, CSS/HTML coding, creating visual animations using Jquery, page layout, and troubleshooting many different types of problems that may arise. When he is not busy working at Innovative Solutions Group, he enjoys doing all of the great outdoor activities that the beautiful state of Montana has to offer. Such as, fishing, camping, hiking and enjoying a day at the lake during the summer.

Leave a reply

Your email address will not be published.

wordpress maintenance service and security


I have been a customer of Innovative Solutions Group since 2013. Dustin is so wonderful to work with. He is patient, professional, and very knowledgeable. Anytime I reach out to the office, they are extremely responsive and address my need VERY quickly. I can't recommend this company enough!!! I am so grateful that I am able to have a successful web-based business, because of them!!Diana FlutieJune 29, 2021
I've worked with Dustin Reed at Innovative Solutions Group now for 2 1/2 years, and am so happy I found them. I came to ISG so frustrated. I'd had my website rebuilt by guys in Pennsylvania, and they never listened to me about anything--from a logo they designed that I didn't like, but they plastered all over the site, to how the site would operate. Dustin and I sat down and within 4 minutes he'd dealt with my most important issues. He continues to be resourceful, making my site much more profitable, and if quick to respond to problems. ISG happens to be close to my home, but I would recommend them to anyone dependable, professional service.eileen ClarkeFebruary 19, 2021
Dustin is great. Quick to respond to any inquiries and reasonable pricing.Nobe Eyecare AssociatesApril 7, 2020
I have been with Dustin and Innovative Solutions for over a year now. Dustin and his company have taken my business to a whole new level. With what they have done with our website and how people find us is amazing. We have grown 10 times over because of Innovative. If your in need of the next level of success in marketing, your in great hands here. You will not be disappointed. Thank you Dustin and the team!!Troy KennettJanuary 15, 2020
Great, courteous and fast service. A very honest business that will not overcharge. Highly recommended!Doseof RealityJanuary 3, 2020
Cynthia MonteilSeptember 18, 2017
Excellent service. We have been with Innovative since the launching of our site. They not only designed the entire site with the functionality we wanted, but have hosted it reliably no matter how high the traffic spikes. I would recommend Innovative to anyone looking for a professional, reliable and very responsive team.Susan Duclos (All News PipeLine)September 6, 2017
This group is amazing to work with. We started our partnership a year ago and we could not be happier!Amber DJuly 25, 2017
Work was done in a very timely matter and Dustin was great to work with!Jacob WanderseeJune 19, 2017
I used Dustin at Innovative Solutions to initially just host my website. After working with him I decided to do a pretty significant makeover on my site. He did a great job, was super responsive and has Fletcher in the Design Department to help with graphics and such. He answered inquiries after hours and is very reasonably priced. I have used quite a few web people over the years and Innovative Solutions is undoubtedly who I will continue to use.Gary GavinJune 9, 2017
Super helpful! From the very beginning the designer was patient and offered great suggestions. Very customer friendly. They wanted the site to be perfect for me. Also, ease of billing. Thank you for creating a great site.Serapha CruzJune 3, 2017
I owned the company for over 20 years, and Dustin treats customers in a very courteous and professional manner. That why I'm going back to Innovative for help with our latest personal web project.Daniel DeiningerMay 22, 2017