Mobile Optimization- A Necessity for Website Success

mobile optimization

Innovative Solutions’ website is mobile optimized- providing easy reading and navigation for the mobile user.

What is Mobile Optimization?

Website traffic is no longer limited to desktop users. Mobile phone and tablet users have become a major audience in online browsing. As the mobile revolution pushes on, mobile users make up almost thirty percent of search queries.1 With increased traffic from tablets and phones, it is absolutely crucial that your website is mobile optimized.

Mobile optimization means that the website is optimized for the mobile user. Long gone are the days of scrolling and clicking with a mouse. Thumbs are the new way of surfing and navigating websites. When buttons are too close and text is too small, users are more likely to leave the site altogether and move on. A poorly mobile optimized site means the user is required to pinch the screen to zoom or rotate their device sideways to fit the website onto their screen. Without optimization, users often fat finger buttons when navigating- preventing them from getting to their desired page and interacting with the website in general. Filling out contact forms, viewing galleries, and using the navigation bar easily are all important elements in a mobile friendly site. In many cases,mobile devices are incapable of displaying the entirety of a website without optimization. In essence, a mobile optimized site means an easy reading and navigation experience for a growing group of internet users.

Google & Mobile Optimization

While Google makes up over 60% of desktop searches (in relation to Bing, Yahoo, and AOL), more than half of Google’s searches come from a mobile device.2 It is not surprising given that the internet is at our fingertips 24/7. In fact, Google is the fourth most used app on mobile devices!

In 2015, Google announced that they would factor in website mobile optimization into their search results.3 In other words, sites that were mobile friendly received a boost in their ranking in comparison to innovativesites that were not optimized. When searching from a mobile device, Google tells the user which site has been optimized in the site description.
This means that your site must be mobile optimized to compete in the world’s most popular search engine’s rankings.

The team at Innovative Solutions are professionals in mobile optimization and can help your website compete in the world of search engine optimization. Our developers and designers are experts in creating captivating websites for screens of all sizes. Contact us here or send us an email to get started on your website’s mobile optimization!


Is your website mobile friendly? Enter your site’s URL into Google’s mobile friendly test to find out.


1 Google Blog 2 Search Engine Land 3 Google AdSense Help


mobile friendly website
Mobile Friendly Website – Infographic was created by FirstSiteGuide using info from their in-depth guide on how to make your website mobile friendly.

About The Author

Savannah Welna

Savannah Miller is the SEO specialist for Innovative Solutions Group. She graduated with an Associate’s of Arts degree with a 3.75 from Montana State University (Go Cats). From a young age Savannah built websites as a hobby. After graduation, she began managing and building webpages for several companies with a focus in SEO. With both a background in website coding and SEO, Savannah is able to understand website structure and its importance to search engine optimization. When Savannah isn’t working, she’s still working. She continues her hobby in website design and SEO study. Savannah spends spare time photographing Montana and featuring her work on various photography websites. Savannah does volunteer photography for animal rescue groups as well as database management for the Wigglin' Home Boxer Rescue.

1 Comment

  1. inovativ

    Great article Savannah!


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I have been a customer of Innovative Solutions Group since 2013. Dustin is so wonderful to work with. He is patient, professional, and very knowledgeable. Anytime I reach out to the office, they are extremely responsive and address my need VERY quickly. I can't recommend this company enough!!! I am so grateful that I am able to have a successful web-based business, because of them!!Diana FlutieJune 29, 2021
I've worked with Dustin Reed at Innovative Solutions Group now for 2 1/2 years, and am so happy I found them. I came to ISG so frustrated. I'd had my website rebuilt by guys in Pennsylvania, and they never listened to me about anything--from a logo they designed that I didn't like, but they plastered all over the site, to how the site would operate. Dustin and I sat down and within 4 minutes he'd dealt with my most important issues. He continues to be resourceful, making my site much more profitable, and if quick to respond to problems. ISG happens to be close to my home, but I would recommend them to anyone dependable, professional service.eileen ClarkeFebruary 19, 2021
Dustin is great. Quick to respond to any inquiries and reasonable pricing.Nobe Eyecare AssociatesApril 7, 2020
I have been with Dustin and Innovative Solutions for over a year now. Dustin and his company have taken my business to a whole new level. With what they have done with our website and how people find us is amazing. We have grown 10 times over because of Innovative. If your in need of the next level of success in marketing, your in great hands here. You will not be disappointed. Thank you Dustin and the team!!Troy KennettJanuary 15, 2020
Great, courteous and fast service. A very honest business that will not overcharge. Highly recommended!Doseof RealityJanuary 3, 2020
Cynthia MonteilSeptember 18, 2017
Excellent service. We have been with Innovative since the launching of our site. They not only designed the entire site with the functionality we wanted, but have hosted it reliably no matter how high the traffic spikes. I would recommend Innovative to anyone looking for a professional, reliable and very responsive team.Susan Duclos (All News PipeLine)September 6, 2017
This group is amazing to work with. We started our partnership a year ago and we could not be happier!Amber DJuly 25, 2017
Work was done in a very timely matter and Dustin was great to work with!Jacob WanderseeJune 19, 2017
I used Dustin at Innovative Solutions to initially just host my website. After working with him I decided to do a pretty significant makeover on my site. He did a great job, was super responsive and has Fletcher in the Design Department to help with graphics and such. He answered inquiries after hours and is very reasonably priced. I have used quite a few web people over the years and Innovative Solutions is undoubtedly who I will continue to use.Gary GavinJune 9, 2017
Super helpful! From the very beginning the designer was patient and offered great suggestions. Very customer friendly. They wanted the site to be perfect for me. Also, ease of billing. Thank you for creating a great site.Serapha CruzJune 3, 2017
I owned the company for over 20 years, and Dustin treats customers in a very courteous and professional manner. That why I'm going back to Innovative for help with our latest personal web project.Daniel DeiningerMay 22, 2017