One of the most obvious advantages to hiring the best responsive web design services company is the fact that they’ll ensure your website looks great regardless of the device you use. Whether you rotate your phone vertically or horizontally, or use a tablet or a desktop, the grids and layouts of responsive websites will adjust automatically to the device’s screen size and give the viewer a fully rendered web page.
Considering more people are browsing and shopping online on their mobile devices than ever before, any respectable responsive web design services professional will check your site’s responsiveness almost by default.
A responsive web design has several other not-so-well-known benefits that go beyond just looking good on any screen, however. First, it can potentially save on costs, it offers important SEO benefits, and as if that weren’t enough, Google considers responsive design as an industry best-practice.
Needless to say, hiring a professional for your responsive web design services is the best way to ensure that your website is dynamic and has that professional polish that will wow your online visitors and keep them coming back for more. As the premier provider of responsive web design services in our community, we enjoy talking to our clients about everything related to web design and WordPress.
Read on to get a better understanding of why responsive web design is essential for the success of your online business by using the benefits it provides to keep you competitive in this tough market environment.
Our Responsive Website Design services
Before we delve in to the various benefits that a responsive web design can bring to your business, we feel that helping our clients develop a basic understanding of the mechanics of responsive web design is a good way to start the conversation.
After all, we’re not in the business of just building responsive websites and then billing you on our way out. We’re looking to build long-term relationships within our community.
Instead, we like it when customers become a part of the journey and get some valuable insights on WordPress and our responsive web design services in general. This way, they can ask more specific questions and we can, in turn, offer more intelligent solutions.
Web Design vs Web Development
People commonly confuse the terms web design and web development to mean the same thing. Web design, as its name implies, refers to how the design of your website is displayed on the internet. It’s focus is more on creating a positive user experience for the person viewing your page.
Web development, on the other hand, entails the process of creating a front-end interface which could be in the form of a web app or a webpage, and integrating it with the web design to make a fully functioning website that can be hosted via the internet or intranet.
And then came the Mobile Devices
Before responsive design became a thing, viewing your website on a mobile device would be a problem. Navigating the website would be a mess, the images would be too large, and the list goes on and on. This would happen because the resolution wouldn’t be scaled down to render on your phone according to its specific screen size.
If you wanted a version of your website to look good on that device, web developers would have to create (and charge for) a whole new website just for that device.
However, as more devices like smartphones and tablets came in to the market, each with their own screen size, and way of use, this presented a slew of problems for both clients and web development companies. Managing the same website across 5 devices just wasn’t a practical and cost-efficient solution to offer.
CSS Layout Styles
Back in 2008/2009, just before mobile devices took over the world en masse, web designers started tinkering with certain layout styles like fluid and flexible to address the issues affecting websites on mobile devices. Although these layout styles definitely had their benefits, they still faced issues that affected the user experience.
Some of these layouts limited user control over the site design, the videos could goof up, and there were even issues with printing pages that affected the overall user experience. So although these layout styles worked well for the most part, they still felt a little too rigid and manual for the average website owner to correct on their own.
Finally, Responsive Web Design
As of 2010, responsive web design addresses all the issues of changing technology and devices and provides the best user experience in today’s world. In fact, Google recommends implementing responsive design on your website as it will improve your local site ranking.
A responsive website design will enable your site to adapt to the user’s screen size on practically any device. This eliminates the need to focus on a particular device’s screen size and mode of use.
Advantages to hiring the best Responsive Web Design services company
Like any new technology, expertise is the way to unlock ALL the potential benefits that a new device or service has to offer. Responsive web design entails using industry best practices in order to work as it should. Otherwise, you risk creating more user experience issues than you had with a fixed layout design.
Here’s a few of the benefits you may be missing out on if you are not implementing a responsive design on your website.
- Flexible and looks great on any device
Rather than relying on the old CSS (cascading stylesheets) fixed width paradigm, responsive website design uses Media Queries that enables the designers to specify styles and rules on small, medium and large screens and anything else that fits in between. In other words, it’s more fluid.
The use of fluid grids and images enables the website to scale appropriately to any screen resolution much like water does when poured onto an allotted area.
- A great user experience
Having a hard time finding the navigation menu or looking at overblown text really calls into question the quality and credibility of the business behind the site. After all, your website is your store online which is why obtaining that professional, polished look and cool interactivity for your users is key to success these days.
If you want your amazing content to have an even more meaningful impact, you’re going to want to make it look good too. Remember content is king, so it needs to be of high quality and of great appearance. This means: no resizing and no ridiculous scrolling required for users to read your content.
- You pay for one website and view it on any device
According to recent studies, it takes less than a second for the average customer to decide whether or not they’ll click away from your site or continue browsing. If they arrive on your site and they find it looks a little off or is difficult to navigate, you can count on them leaving your site and heading to a competitors instead. Needless to say, this is the last thing you want happening.
We also covered how building a website per a specific mobile device is no longer a standard practice. These days you make one responsive design website and you can rest easy knowing it will look great regardless of the device used. So your responsive web design company builds you one professional-looking website and now you can give your customers the first-class user-experience they deserve.
- Increase your website traffic
We know there are more mobile users than desktop users browsing the net and buying your products. They can make online purchases while waiting in line at the supermarket or they can just buy something well, just because they can.
When your website content and overall layout is appealing to mobile users, it can potentially increase the chances of them returning to your business to make additional or repeat purchases. If they have such a good shopping experience on your website, you can count on them recommending your site to their friends and family and attracting other users as well.
- Website costs less and is easier to build
Maintaining multiple versions of your website for optimal viewing on multiple devices is not only difficult to achieve technically, but it also costs more. Over time, no matter how hard you try, the different versions of your website will increasingly provide a different experience to your users.
Having to worry about just YOUR business website makes it easier for you to focus on your business and keep your maintenance costs down to a minimum. Working with a professional WordPress development service team also becomes more personalized and focused as they are in a better position to implement the changes you need to grow your business into the future.
These are just a few of the many advantages to hiring the best responsive web design services company for your online business needs. With an expert team propelling your business to the next level, you can count on them to keep you ahead of the newest market trends and technologies that can help protect and grow your business.