Advantages to Hiring the Best Responsive Web Design Services Company

Responsive Web Design Services Company


One of the most obvious advantages to hiring the best responsive web design services company is the fact that they’ll ensure your website looks great regardless of the device you use. Whether you rotate your phone vertically or horizontally, or use a tablet or a desktop, the grids and layouts of responsive websites will adjust automatically to the device’s screen size and give the viewer a fully rendered web page. 

Considering more people are browsing and shopping online on their mobile devices than ever before, any respectable responsive web design services professional will check your site’s responsiveness almost by default. 

A responsive web design has several other not-so-well-known benefits that go beyond just looking good on any screen, however. First, it can potentially save on costs, it offers important SEO benefits, and as if that weren’t enough, Google considers responsive design as an industry best-practice. 

Needless to say, hiring a professional for your responsive web design services is the best way to ensure that your website is dynamic and has that professional polish that will wow your online visitors and keep them coming back for more. As the premier provider of responsive web design services in our community, we enjoy talking to our clients about everything related to web design and WordPress. 

Read on to get a better understanding of why responsive web design is essential for the success of your online business by using the benefits it provides to keep you competitive in this tough market environment. 

Our Responsive Website Design services

Before we delve in to the various benefits that a responsive web design can bring to your business, we feel that helping our clients develop a basic understanding of the mechanics of responsive web design is a good way to start the conversation. 

After all, we’re not in the business of just building responsive websites and then billing you on our way out. We’re looking to build long-term relationships within our community.

Instead, we like it when customers become a part of the journey and get some valuable insights on WordPress and our responsive web design services in general. This way, they can ask more specific questions and we can, in turn, offer more intelligent solutions. 

Web Design vs Web Development

People commonly confuse the terms web design and web development to mean the same thing. Web design, as its name implies, refers to how the design of your website is displayed on the internet. It’s focus is more on creating a positive user experience for the person viewing your page. 

Web development, on the other hand, entails the process of creating a front-end interface which could be in the form of a web app or a webpage, and integrating it with the web design to make a fully functioning website that can be hosted via the internet or intranet. 

And then came the Mobile Devices

Before responsive design became a thing, viewing your website on a mobile device would be a problem. Navigating the website would be a mess, the images would be too large, and the list goes on and on. This would happen because the resolution wouldn’t be scaled down to render on your phone according to its specific screen size. 

If you wanted a version of your website to look good on that device, web developers would have to create (and charge for) a whole new website just for that device.

However, as more devices like smartphones and tablets came in to the market, each with their own screen size, and way of use, this presented a slew of problems for both clients and web development companies. Managing the same website across 5 devices just wasn’t a practical and cost-efficient solution to offer. 

CSS Layout Styles 

Back in 2008/2009, just before mobile devices took over the world en masse, web designers started tinkering with certain layout styles like fluid and flexible to address the issues affecting websites on mobile devices. Although these layout styles definitely had their benefits, they still faced issues that affected the user experience.

Some of these layouts limited user control over the site design, the videos could goof up, and there were even issues with printing pages that affected the overall user experience. So although these layout styles worked well for the most part, they still felt a little too rigid and manual for the average website owner to correct on their own. 

Finally, Responsive Web Design

As of 2010, responsive web design addresses all the issues of changing technology and devices and provides the best user experience in today’s world. In fact, Google recommends implementing responsive design on your website as it will improve your local site ranking. 

A responsive website design will enable your site to adapt to the user’s screen size on practically any device. This eliminates the need to focus on a particular device’s screen size and mode of use. 

Advantages to hiring the best Responsive Web Design services company

Like any new technology, expertise is the way to unlock ALL the potential benefits that a new device or service has to offer. Responsive web design entails using industry best practices in order to work as it should. Otherwise, you risk creating more user experience issues than you had with a fixed layout design. 

Here’s a few of the benefits you may be missing out on if you are not implementing a responsive design on your website. 

  1. Flexible and looks great on any device
    Rather than relying on the old CSS (cascading stylesheets) fixed width paradigm, responsive website design uses Media Queries that enables the designers to specify styles and rules on small, medium and large screens and anything else that fits in between. In other words, it’s more fluid.

    The use of fluid grids and images enables the website to scale appropriately to any screen resolution much like water does when poured onto an allotted area. 
  2. A great user experience
    Having a hard time finding the navigation menu or looking at overblown text really calls into question the quality and credibility of the business behind the site. After all, your website is your store online which is why obtaining that professional, polished look and cool interactivity for your users is key to success these days.

    If you want your amazing content to have an even more meaningful impact, you’re going to want to make it look good too. Remember content is king, so it needs to be of high quality and of great appearance. This means: no resizing and no ridiculous scrolling required for users to read your content.  
  3. You pay for one website and view it on any device
    According to recent studies, it takes less than a second for the average customer to decide whether or not they’ll click away from your site or continue browsing. If they arrive on your site and they find it looks a little off or is difficult to navigate, you can count on them leaving your site and heading to a competitors instead. Needless to say, this is the last thing you want happening.

    We also covered how building a website per a specific mobile device is no longer a standard practice. These days you make one responsive design website and you can rest easy knowing it will look great regardless of the device used. So your responsive web design company builds you one professional-looking website and now you can give your customers the first-class user-experience they deserve. 
  4. Increase your website traffic
    We know there are more mobile users than desktop users browsing the net and buying your products. They can make online purchases while waiting in line at the supermarket or they can just buy something well, just because they can.

    When your website content and overall layout is appealing to mobile users, it can potentially increase the chances of them returning to your business to make additional or repeat purchases. If they have such a good shopping experience on your website, you can count on them recommending your site to their friends and family and attracting other users as well. 
  5. Website costs less and is easier to build
    Maintaining multiple versions of your website for optimal viewing on multiple devices is not only difficult to achieve technically, but it also costs more. Over time, no matter how hard you try, the different versions of your website will increasingly provide a different experience to your users.

    Having to worry about just YOUR business website makes it easier for you to focus on your business and keep your maintenance costs down to a minimum. Working with a professional WordPress development service team also becomes more personalized and focused as they are in a better position to implement the changes you need to grow your business into the future. 

These are just a few of the many advantages to hiring the best responsive web design services company for your online business needs. With an expert team propelling your business to the next level, you can count on them to keep you ahead of the newest market trends and technologies that can help protect and grow your business.

Need help from the experts? Check out our WordPress web design services and give us a call. We’d be honored to work with you!

About The Author

Dustin Reed

Dustin Reed, is the owner and senior web technician for Innovative Solutions Group. He started working at Innovative Solutions Group in 2011 and took over as owner in 2016. He takes great pride in the fact that he truly enjoys doing what he does best, Building Professional Websites! During his 10 years working at Innovative Solutions Group, he has been responsible for many different aspects of the business ranging from creating new accounts/domains on Innovatives server to responsive(mobile-friendly) template creation. Some of his other responsibilities/strengths are WordPress website design, CSS/HTML coding, creating visual animations using Jquery, page layout, and troubleshooting many different types of problems that may arise. When he is not busy working at Innovative Solutions Group, he enjoys doing all of the great outdoor activities that the beautiful state of Montana has to offer. Such as, fishing, camping, hiking and enjoying a day at the lake during the summer.

Leave a reply

Your email address will not be published.

wordpress maintenance service and security


I have been a customer of Innovative Solutions Group since 2013. Dustin is so wonderful to work with. He is patient, professional, and very knowledgeable. Anytime I reach out to the office, they are extremely responsive and address my need VERY quickly. I can't recommend this company enough!!! I am so grateful that I am able to have a successful web-based business, because of them!!Diana FlutieJune 29, 2021
I've worked with Dustin Reed at Innovative Solutions Group now for 2 1/2 years, and am so happy I found them. I came to ISG so frustrated. I'd had my website rebuilt by guys in Pennsylvania, and they never listened to me about anything--from a logo they designed that I didn't like, but they plastered all over the site, to how the site would operate. Dustin and I sat down and within 4 minutes he'd dealt with my most important issues. He continues to be resourceful, making my site much more profitable, and if quick to respond to problems. ISG happens to be close to my home, but I would recommend them to anyone dependable, professional service.eileen ClarkeFebruary 19, 2021
Dustin is great. Quick to respond to any inquiries and reasonable pricing.Nobe Eyecare AssociatesApril 7, 2020
I have been with Dustin and Innovative Solutions for over a year now. Dustin and his company have taken my business to a whole new level. With what they have done with our website and how people find us is amazing. We have grown 10 times over because of Innovative. If your in need of the next level of success in marketing, your in great hands here. You will not be disappointed. Thank you Dustin and the team!!Troy KennettJanuary 15, 2020
Great, courteous and fast service. A very honest business that will not overcharge. Highly recommended!Doseof RealityJanuary 3, 2020
Cynthia MonteilSeptember 18, 2017
Excellent service. We have been with Innovative since the launching of our site. They not only designed the entire site with the functionality we wanted, but have hosted it reliably no matter how high the traffic spikes. I would recommend Innovative to anyone looking for a professional, reliable and very responsive team.Susan Duclos (All News PipeLine)September 6, 2017
This group is amazing to work with. We started our partnership a year ago and we could not be happier!Amber DJuly 25, 2017
Work was done in a very timely matter and Dustin was great to work with!Jacob WanderseeJune 19, 2017
I used Dustin at Innovative Solutions to initially just host my website. After working with him I decided to do a pretty significant makeover on my site. He did a great job, was super responsive and has Fletcher in the Design Department to help with graphics and such. He answered inquiries after hours and is very reasonably priced. I have used quite a few web people over the years and Innovative Solutions is undoubtedly who I will continue to use.Gary GavinJune 9, 2017
Super helpful! From the very beginning the designer was patient and offered great suggestions. Very customer friendly. They wanted the site to be perfect for me. Also, ease of billing. Thank you for creating a great site.Serapha CruzJune 3, 2017
I owned the company for over 20 years, and Dustin treats customers in a very courteous and professional manner. That why I'm going back to Innovative for help with our latest personal web project.Daniel DeiningerMay 22, 2017