SEO’s landscape is ever-changing, but there’s one thing that has remained consistent – the need to increase the number of high-quality backlinks to your website.
But what are backlinks? Well, they’re hyperlinks that point from one website to another. Backlinks and search rankings are directly proportional, so the more trustworthy websites give you backlinks, the more Google will reward your website.
However, it’s way more than just the number of backlinks. Ideally, it would be best if you aim for a wide variety of high-quality websites linking back to yours. If their domain authority is high, your rankings will be better.
Here, we present some tips that’ll help you get high-quality backlinks from great websites without you having to put in too much effort!
Publish Original Research
This type of content will help you get high-quality backlinks in a jiffy. You should create case studies, use business data, conduct surveys, and produce other content that focuses on original research unavailable on other websites. When you take this approach, other websites will link back to you because you’ve got new, fresh, and unique information!
Consider Google as the “dealer” in a poker game you’re playing with your competitors – this is what SEO is like. However, there’s one exception: everyone has to play with their cards. In the case of backlinks, everyone has access to the cards (the backlinks). Check backlinks of your competitors and try replicating their best ones.
Improving SEO and finding new link-building opportunities is one of the best ways to replicate your competitors’ backlinks. Choose your primary competitors – the websites that rank on the top 3 positions for your core keywords. If their rank is better than yours, their backlinks are probably good too, and their link profile is better. Once you’re done “spying” on competitors, you’ll need to analyze their backlinks. To do this, you can use any SEO tool you prefer!
Invest In Public Relations
While public relations is technically a traditional marketing strategy, it can be pretty handy in link-building. You essentially use the same techniques to get backlinks that you would to get press. But how do you do this? By getting cited as a source in online content, for instance, in a news article. There’s another classic PR move you can consider: press releases.
Journalists and bloggers are always on the lookout for new information. So the moment your business achieves something important, make the announcement. It will give your business some visibility.
While this isn’t a sure-fire way to get press coverage, you’ll have more chances of being links to articles on a particular subject than other companies who don’t go about announcing their accomplishments online. Since you can add press releases to databases and directories, they can be used as a brilliant SEO tool too!
Publish Evergreen Content
Google wants you to build natural/editorial links.
Evergreen content doesn’t stick around for a season or a year. It stays relevant in the long run. Compared to posts and articles on trending topics like CSGO, Fortnite, etc., evergreen content continues to offer value to the readers even years after being published. This content doesn’t just rank higher on Google, but it has more chances of attracting a decent amount of backlinks. Simply put, evergreen posts are link-worthy content. Plus, outranking evergreen posts in SERPs is challenging. So, how do you go about creating evergreen posts? Just follow the steps below:
- Determine keywords with a good search volume
- Produce 10x content
- Refresh and relaunch
Create An Infographic
Who doesn’t love infographics? People love them because they’re easy to scan, especially content marketers who’d often go gaga with sharing them. Plus, if you create an infographic and put it on your website, everyone who wants to share it will directly link to your website.
Request To Fix Broken Links
This is a simple, yet effective way to get backlinks. Look for industry websites with high domain authority and find out if any of their links are broken. If you find some, get in touch with the website’s administrator and ask if they’d like a working link to replace their existing broken link. If yes, provide them a link to your own content, and voila! Reap the benefits.
There are numerous tools you can use to identify replaceable, dead links. This wouldn’t just improve your SEO, but will also enhance the SEO of the website with the broken link!
Start Your Podcast
Your niche will have a lot of popular podcasts. By being invited as a special guest to any of those, you can build your link profile. While this definitely works, launching your very own podcast is an even better link-building tactic.
Just imagine. With your own podcast in place, you’ll be able to control your content more creatively. You won’t have to invest time in sending outreach emails to relevant podcasters and wait patiently for their response. Plus, podcasting isn’t a strenuous job. It is fun. With your podcast, you can showcase your expertise and build your own personal brand.
Once your podcast begins to attract earlobes and eyeballs, other influencers will start requesting you to make them part of your podcast. You’ll also be littered with a ton of invites from other podcasters who would love to feature you! No more sending outreach emails at all!
Analyze The Mentions Of Your Competitors
While you can spend all day spying on the backlinks of your competitors – it isn’t enough. You must be aware of when their brand name is mentioned online. Some tools will help you determine this, regardless of whether it’s a mention on a website, a forum, or social media.
For instance, if a competitor’s client posts a query and you’re the first one to help, you’ll build a decent relationship with that customer. If she/he has a website and wants to endorse you, you might earn a backlink. So, try to be helpful and answer questions before your competitors do. It will not just help in getting backlinks but will amplify your chances to earn business.
By leaving a review about another brand or offering to write testimonials, you’ll be able to link back on websites. Select the top brands or tools you work with and get in touch with them to offer to write a review regarding your experience. Brands love to feature testimonials on their website and typically link back reviewers who rate them good.
- Post Your Comments On Other Blog Posts
Commenting on other blog posts is an excellent way to start building relationships. But before you go about doing that, understand that you shouldn’t just throw out backlinks. Yes, you can tactfully place a backlink somewhere in between, but it would be best to focus on building a healthy relationship with the author.
Don’t post extravagant comments. All your comment should do is add insight into the topic and compliment the author. This isn’t just a recipe for relationship building but also for building backlinks!
Build Profile Links
In this process, users sign-up on websites to build a public profile and offer a link to their website. Thanks to this profile, you’ll be able to feature links to your social channels and website. SEMrush is one website you can use for this purpose.
Promote Your Best Content Everywhere
It doesn’t matter how great your content is; if nobody knows it exists, it won’t get backlinks. Find people who would like to link to your content and share it on social media platforms. Your content will get more shares if you talk to more bloggers. So, focus on creating good relationships with well-known bloggers from your niche!
You’ll find at some websites in every niche that conducts interviews with experts. If you’re not famous enough to get an invitation, connect with the interviewer and let them know why they should take your interview.
These websites are always on the lookout for premium content, so your chances of getting accepted are anything but zero. While giving your answers, you’ll also have an opportunity to link out to your website. Search for these key terms to determine websites that run interview roundups:
- Your keyword + interview
- Your keyword + roundup
Look for websites that your competitors are getting links from. Usually, these websites will readily add links to your content since they’re appropriate to the audience.
Using this approach, you’ll also find directory sites related to the industry that may allow you to add links to your website for either a small listing fee or absolutely free. Often, these are no-follow links, but you can use them if your target personas are likely to be on these websites.
High quality link-building is still one of the best ways to drive more accurately targeted traffic and rank better. As traditional methods have become actively harmful or simply useless, white hat methods will rule the world for years to come. This means that only those marketers will stay ahead in the search results who can implement advanced link-building techniques that connect their domain to the right websites.
We hope this article has helped you learn some new ways on how to get high quality backlinks, but if you need help, checkout our affordable SEO services and get in touch today, we’d be happy to help!