SEO experts are always looking for ways to maximize the effects of their search engine optimization efforts.
Webmasters have a huge responsibility to come up with a robust yet flexible SEO plan of attack for their website to ensure that it ranks well on the search engines.
And for that to happen, keeping track of certain metrics can prove to be extremely useful.
Domain Authority is one of such metrics. If you have heard this term before but you don’t know anything about it, then this article is for you.
In this brief guide, we are going to share with you 5 SEO Hacks that you can use to boost the Domain Authority of your website
What is Domain Authority (DA) and Why is it Important?
The Domain Authority is a metric developed by Moz that predicts how strong a domain is and its likelihood of ranking well on the search engines.
DA is a score that ranges between 0 to 100. The higher this score, the better it would be for a domain.
When doing SEO, most webmasters think about a website in terms of its DA. They constantly have to analyze the DA of their website and the competitors and think about ways to improve the DA of their own website.
The safest and the most reliable way to increase your DA is to use the white-hat SEO approach where you post quality and valuable content on your website.
This gets your website to acquire quality links that increase the authority of your domain in the eyes of search engines.
But depending on your SEO and content marketing efforts, this approach can take a lot of time to work.
If you are looking to speed up the process a little bit, there are some SEO hacks that you can follow.
Let’s get started and talk about 5 best, completely white-hat, SEO hacks that webmasters can use to boost their domain authority
5 SEO Hacks for Webmasters to Boost the Domain Authority
Improve your On-Page SEO
You might not believe this, but the On-Page SEO can have a huge impact on the DA of your website.
If your on-page elements are not optimized properly, your audience won’t stay on your site. When that happens, search engines flag your website is not the ideal choice for better rankings.
You need to optimize your content and the webpage UI elements to make it more user-friendly and search engine friendly.
Here are some of the things that you need to work on when optimizing the on-page elements of your website
- Tile and description optimization
- Recommended use of Headings (h1, h2, h3, etc.)
- URL and permalinks optimization
- Images, videos, and other media optimization
- Internal Linking
- Proper content structure and formatting
These are just some of the on-page elements that you need to work on. Once you have optimized the on-page elements of your website, you can use the DA PA checker to see whether the optimization efforts have affected the DA of your website or not.
The bottom line is, you need to make sure that all the on-page components of your website are optimized as per the latest search engine optimization standards.
Create Quality Content
Every webmaster knows that you can’t make your website a success without having at least some sort of link-building strategy set in place.
This is the safest and the most reliable way of improving the authority of your website.
But how do you do that?
You need to come up with unique and valuable content that is useful for the people in your niche. This is the only thing that can get you to maximize your link-building efforts.
When people find your content and it is valuable for them, they would want to link to it and share it on different platforms.
Now, getting links organically is one of the most difficult things to do. But there are other ways that you can use to earn links. We will talk about them later in the article.
Perform a Link Audit of your Website
You need to conduct a thorough link audit of your website to identify the quantity and quality of all the links that are pointing to your domain.
You need to find the links that are good for your website and the ones that are having a negative impact on your domain.
After that, you just need to find more of the good ones and get rid of the links that are bad.
This is all that you need to do to make sure that your website comes off as well-optimized when search engines visit your website. You can use the Moz tool or similar software solutions to identify bad links and remove them from your website.
Make sure to do the link audit every now and then to ensure that your website is properly optimized.
If you want to increase your DA in record time, you can get quality backlinks through outreach. You need to contact the relevant websites in your niche and present your piece of content to them.
If they find it valuable, they will allow you to post the content on their platform.
Sometimes, you might even have to do some bargain like giving something to them in return for getting the link from them. This could mean monetary compensation as well as a link exchange, etc.
Contact as many people as you can and share your work with them. If they like it, they’d agree to give you a backlink.
Make Sure That Your Website is Mobile Optimized
A lot of the website traffic that is going to come to your website is going to be from mobile phones. This is why search engines have made it mandatory for webmasters to optimize their sites for smartphones.
It is no longer just an option to make your website mobile-friendly. It is a must factor that you need to think about when managing the on-page elements of your website.
And the impact that it can have on your domain authority is worth talking about. If your site is not optimized for smartphones, it will have a bad impact on its DA.
Mobile-first indexing is real and ignoring it would be a bad idea. So, make sure that you don’t overlook it and work to make your website responsive for mobile devices. There are various tools out there that you can use to test whether your website is mobile-friendly or not.
Although domain authority is not an official ranking metric for google or other search engines, it is still a valuable measurement that can help you analyze the SEO efforts of your competitions and also improve your SEO strategy based on that.
We don’t recommend relying solely on Domain Authority when doing SEO for your website because there are so many other factors that you need to think about it.
Still, if you are wondering how to improve the DA of your website, go over the points that we have talked about in this article. If you have any questions about Domain Authority, feel free to reach out to us.
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