Marketing is dynamic, and SEO is certainly no exception. Let’s take a look at how artificial intelligence is transforming SEO campaign strategy as we know it.
It started with virtual assistants, smartphones, Alexa. Now it’s in self-driving cars, and. . . oh, yeah. . . the boardroom.
And we’re not talking about a voice answering questions.
Deep Knowledge, a venture capital firm based in Japan recently took a huge leap in showing confidence in artificial intelligence. They unanimously agreed to name Vital to their board of directors.
That’s Vital, the AI robot they use to help predict successful business investments. “He” was appointed to the board for the unique ability to analyze major market trends “not immediately obvious to humans.”
Here are just a few ways AI will change the future of the SEO campaign as we know it.
Voice Search Will Take Center Stage
Is that a knock out to the Keyword?
Not exactly, but what we’ll begin to see is a reemergence of that old friend the long-tail keyword, with a much longer tail.
The main reason for this: artificial intelligence. Specifically, Google’s machine-learning algorithm dubbed RankBrain.
Many people are under the assumption that RankBrain’s purpose was to fine tune keyword searches. But what it has actually been working on is developing an understanding of natural language. Semantics.
Out of the 3.5 billion daily searches, 15% are unique searches Google has never been seen before. RankBrain analyzes the semantics of user queries — not exact keyword matches –, and as a result, is able to offer more relevant search results.
Now that Google’s RankBrain is in full swing we’re almost certain to see some major changes in how to approach an SEO campaign.
Looks like it may be time to audit that creative writing class.
Big Data Analysis Becomes Possible
The amount of information available is mind-boggling. As users engage, using a wider variety of digital channels, this data grows exponentially. It’s often difficult to know where to start.
Marketers often spend hours and hours (more likely days) digging through data, picking apart analytics reports, and creating campaign summaries. A machine can do this in minutes.
Collecting, measuring, managing, and analyzing will soon be done at the click of a button. Detailed insights into customer behaviors will be precise. Imagine creating an SEO campaign, knowing exactly what, not just a group of customers, but every individual expects.
Stop imagining. It’s here.
No more guesswork. No more human error.
AI is the future of advanced marketing automation.
We’ll Get More Chatty
Chatbots may the most prevalent way customers interact with AI (oftentimes without realizing it).
Chatbots allow businesses to actively engage with prospects 24/7. And with chatbots, the conversation is more user-driven than ever.
Based on the user’s input, chatbots fine tune results, as they learn. The various stages in the buying process are dominated by the AI. Offering short steps along the way, the customer is lead to exactly what they’re looking for.
Sounds a lot more effective than the shotgun approach via SERPs and hoping the prospect clicks-thru to you.
Those who embrace the technology position themselves as an authority in their niche. Effectively guiding customers to the ultimate result — an appointment, a booking, or purchase.
Running SEO Campaigns: Business as Usual
Here’s the bottom line: no matter how intelligent machine-learning gets, some things will never change.
When it comes to a top-notch SEO campaign, you know what Google looks for. They want to give users the best experience possible.
That comes in the form of useful, relevant, and engaging content. Yes, AI may be taking over the world, but content is still King!
Ready to accomplish your SEO campaign goals?
If you don’t have the time or would just like a little help, let us show you how we can bring you SUCCESS from your website. We look forward to helping you come up with a plan to meet your online goals!