How AI Is Changing the Traditional SEO Campaign

How AI Is Changing the Traditional SEO Campaign

Marketing is dynamic, and SEO is certainly no exception. Let’s take a look at how artificial intelligence is transforming SEO campaign strategy as we know it.

It started with virtual assistants, smartphones, Alexa. Now it’s in self-driving cars, and. . . oh, yeah. . . the boardroom.

And we’re not talking about a voice answering questions.

Deep Knowledge, a venture capital firm based in Japan recently took a huge leap in showing confidence in artificial intelligence. They unanimously agreed to name Vital to their board of directors.

That’s Vital, the AI robot they use to help predict successful business investments. “He” was appointed to the board for the unique ability to analyze major market trends “not immediately obvious to humans.”

Here are just a few ways AI will change the future of the SEO campaign as we know it.


Voice Search Will Take Center Stage

Is that a knock out to the Keyword?

Not exactly, but what we’ll begin to see is a reemergence of that old friend the long-tail keyword, with a much longer tail.

The main reason for this: artificial intelligence. Specifically, Google’s machine-learning algorithm dubbed RankBrain.

Many people are under the assumption that RankBrain’s purpose was to fine tune keyword searches. But what it has actually been working on is developing an understanding of natural language. Semantics.

Out of the 3.5 billion daily searches, 15% are unique searches Google has never been seen before. RankBrain analyzes the semantics of user queries — not exact keyword matches –, and as a result, is able to offer more relevant search results.

Now that Google’s RankBrain is in full swing we’re almost certain to see some major changes in how to approach an SEO campaign.

Looks like it may be time to audit that creative writing class.


Big Data Analysis Becomes Possible

The amount of information available is mind-boggling. As users engage, using a wider variety of digital channels, this data grows exponentially. It’s often difficult to know where to start.

Marketers often spend hours and hours (more likely days) digging through data, picking apart analytics reports, and creating campaign summaries. A machine can do this in minutes.

Collecting, measuring, managing, and analyzing will soon be done at the click of a button. Detailed insights into customer behaviors will be precise. Imagine creating an SEO campaign, knowing exactly what, not just a group of customers, but every individual expects.

Stop imagining. It’s here.

No more guesswork. No more human error.

AI is the future of advanced marketing automation.


We’ll Get More Chatty

Chatbots may the most prevalent way customers interact with AI (oftentimes without realizing it).

Chatbots allow businesses to actively engage with prospects 24/7. And with chatbots, the conversation is more user-driven than ever.

Based on the user’s input, chatbots fine tune results, as they learn. The various stages in the buying process are dominated by the AI. Offering short steps along the way, the customer is lead to exactly what they’re looking for.

Sounds a lot more effective than the shotgun approach via SERPs and hoping the prospect clicks-thru to you.

Those who embrace the technology position themselves as an authority in their niche. Effectively guiding customers to the ultimate result — an appointment, a booking, or purchase.


Running SEO Campaigns: Business as Usual

Here’s the bottom line: no matter how intelligent machine-learning gets, some things will never change.

When it comes to a top-notch SEO campaign, you know what Google looks for. They want to give users the best experience possible.

That comes in the form of useful, relevant, and engaging content. Yes, AI may be taking over the world, but content is still King!

Ready to accomplish your SEO campaign goals?

If you don’t have the time or would just like a little help, let us show you how we can bring you SUCCESS from your website. We look forward to helping you come up with a plan to meet your online goals!

About The Author

Dustin Reed

Dustin Reed, is the owner and senior web technician for Innovative Solutions Group. He started working at Innovative Solutions Group in 2011 and took over as owner in 2016. He takes great pride in the fact that he truly enjoys doing what he does best, Building Professional Websites! During his 10 years working at Innovative Solutions Group, he has been responsible for many different aspects of the business ranging from creating new accounts/domains on Innovatives server to responsive(mobile-friendly) template creation. Some of his other responsibilities/strengths are WordPress website design, CSS/HTML coding, creating visual animations using Jquery, page layout, and troubleshooting many different types of problems that may arise. When he is not busy working at Innovative Solutions Group, he enjoys doing all of the great outdoor activities that the beautiful state of Montana has to offer. Such as, fishing, camping, hiking and enjoying a day at the lake during the summer.

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I have been a customer of Innovative Solutions Group since 2013. Dustin is so wonderful to work with. He is patient, professional, and very knowledgeable. Anytime I reach out to the office, they are extremely responsive and address my need VERY quickly. I can't recommend this company enough!!! I am so grateful that I am able to have a successful web-based business, because of them!!Diana FlutieJune 29, 2021
I've worked with Dustin Reed at Innovative Solutions Group now for 2 1/2 years, and am so happy I found them. I came to ISG so frustrated. I'd had my website rebuilt by guys in Pennsylvania, and they never listened to me about anything--from a logo they designed that I didn't like, but they plastered all over the site, to how the site would operate. Dustin and I sat down and within 4 minutes he'd dealt with my most important issues. He continues to be resourceful, making my site much more profitable, and if quick to respond to problems. ISG happens to be close to my home, but I would recommend them to anyone dependable, professional service.eileen ClarkeFebruary 19, 2021
Dustin is great. Quick to respond to any inquiries and reasonable pricing.Nobe Eyecare AssociatesApril 7, 2020
I have been with Dustin and Innovative Solutions for over a year now. Dustin and his company have taken my business to a whole new level. With what they have done with our website and how people find us is amazing. We have grown 10 times over because of Innovative. If your in need of the next level of success in marketing, your in great hands here. You will not be disappointed. Thank you Dustin and the team!!Troy KennettJanuary 15, 2020
Great, courteous and fast service. A very honest business that will not overcharge. Highly recommended!Doseof RealityJanuary 3, 2020
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Excellent service. We have been with Innovative since the launching of our site. They not only designed the entire site with the functionality we wanted, but have hosted it reliably no matter how high the traffic spikes. I would recommend Innovative to anyone looking for a professional, reliable and very responsive team.Susan Duclos (All News PipeLine)September 6, 2017
This group is amazing to work with. We started our partnership a year ago and we could not be happier!Amber DJuly 25, 2017
Work was done in a very timely matter and Dustin was great to work with!Jacob WanderseeJune 19, 2017
I used Dustin at Innovative Solutions to initially just host my website. After working with him I decided to do a pretty significant makeover on my site. He did a great job, was super responsive and has Fletcher in the Design Department to help with graphics and such. He answered inquiries after hours and is very reasonably priced. I have used quite a few web people over the years and Innovative Solutions is undoubtedly who I will continue to use.Gary GavinJune 9, 2017
Super helpful! From the very beginning the designer was patient and offered great suggestions. Very customer friendly. They wanted the site to be perfect for me. Also, ease of billing. Thank you for creating a great site.Serapha CruzJune 3, 2017
I owned the company for over 20 years, and Dustin treats customers in a very courteous and professional manner. That why I'm going back to Innovative for help with our latest personal web project.Daniel DeiningerMay 22, 2017