High Converting Website Design: 5 Design Principles To Convert Your Visitors Into Customers

A high converting website design is crucial to the success of any online business. The design and functionality of your website can make or break your online presence and determine whether visitors continue and prompt with your content or hit that back button and never return. 

With the ever increasing competition of the online world, it’s more important than ever to have a website design that not only looks great, but also converts a high percentage of visitors into customers. 

In this blog, we’ll be covering the 5 must-have elements for a high-converting website design. From user-friendly navigation to a beautiful visual design, these elements are crucial elements to creating a website that not only looks good, but coverts well also. 

So, whether you’re launching a brand new website or looking to improve your current design, this blog article will provide valuable insights and practical tips to help you achieve your goals.

User-Friendly Navigation is a Crucial Component to a High Conversion Rate

User friendly navigation is key to creating a website that converts at a high rate. Navigation acts as the roadmap for your audience, guiding them through your website and helping them find the information you want to highlight. A well designed navigation menu makes it easy for users to understand the layout of your website and get to the information they need quickly.

Tips for creating a simple and affective navigation menu

Here are a few important tips for creating a user-friendly navigation menu:

1. Keep it simple: A simple navigation structure with clear and concise labels is easier for visitors to understand and follow.
2. Use clear headings: Use clear and descriptive headings (H1, H2, H3 etc.) for each section of your website to make it easy for users to find what they need.
3. Use drop-down menus: Drop-down menus can help keep your navigation structure clean and organized.
4. Make sure it’s accessible: Make sure your navigation is easily accessible from all pages on your website, unless you have a landing page that is specifically built to not contain your navigation menu (often done on sales or opt-in pages).
5. Test your navigation: Test your navigation structure on different devices and browsers to make sure it works as expected for everyone.

Examples of effective navigation design

Here are a few examples of websites with great navigation design:

1. Apple: Apple’s website has a simple and intuitive navigation structure that makes it easy to find the information you need.
2. Amazon: Amazon’s navigation is straightforward and easy to use, with clear labels and a drop-down menu to help you find what you need.
3. Airbnb: Airbnb’s navigation is accessible from every page on their website and they also use clear headings to help visitors find what they need quickly.

A High-Converting Website Must Have a Clear and Compelling Call-to-Action

A call-to-action (CTA) is a button or link on your website that guides visitors to take a specific action, such as making a purchase, signing up for a newsletter, or downloading a resource file. Noticeable CTAs play a vital role in WordPress website design, as they help to convert visitors into customers by guiding them towards the desired action you want them to take. A well designed CTA should be clear, compelling, and strategically placed to maximize its impact on visitors. Consider adding CTAs to all of your sales and landing page and start converting more users today.

Tips for creating an effective Call-to-Action

Here are a few tips for creating an effective Call-to-Action:

1. Be clear and concise: Use simple copy that is easy to understand, and make sure the action you want visitors to take is obvious.
2. Use persuasive language: Use language that encourages visitors to take action, such as “Signup Now” or “Get Your Free Trial”.
3. Make it stand out: Use contrasting bright colors and bold text to make your CTA stand out from the rest of the page.
4. Place it strategically: Place your CTA in a prominent location on your website, such as above the fold or in the middle of the page.
5. Test different variations: Test different versions of your CTA to see which one performs best. A/B testing will help discover what works best for your audience.

Examples of High Converting Websites With Great Call-to-Action

Here are a few examples of websites with great Call-to-Action buttons:

1. Dropbox: Dropbox’s CTA is clear and obvious, with bold text and a contrasting color to make it stand out.
2. Mailchimp: Mailchimp’s CTA uses persuasive text and is placed in a prominent location on their website, where it is easy to find and entices users to take action. This leads to better usability on the website.
3. Hubspot: Hubspot’s CTA is eye-catching and includes a clear and obvious message, making it easy for website visitors to understand the action they should take.

Every High Converting Web Design Should Be Mobile Responsive

Mobile responsiveness is the ability of a website to adapt or shift to different screen sizes and devices, such as mobile phones and tablets. With so many people accessing the internet on mobile devices, it’s crucial for websites to be “mobile-friendly”. A mobile-responsive design ensures that visitors have a positive user experience on any device, which can improve engagement, reduce bounce rate, and increase conversions.

Tips for creating a mobile-friendly web design

Here are a few simple tips for creating a mobile-responsive website:

1. Use a responsive design: Use a responsive design framework  or template that automatically adjusts to different screen sizes and devices.
2. Keep it simple: Simplify your website design to ensure it loads fast and is easy to use on any device or screen size..
3. Use large font sizes: Large font sizes are much easier to read via mobile devices, leading to increased conversion rates.
4. Make sure your buttons are easy to tap: Always make sure that buttons and links are large enough to be easily tapped on a mobile device.
5. Optimize your images: Optimize your images for mobile devices to ensure they load as fast as possible. Optimizing your images will also help with your search engine optimization

High converting website examples with great responsive design that encourages users to take action

Here are a few examples of websites with perfect mobile-responsive design:

1. Airbnb: Airbnb’s website is optimized for mobile devices and provides a seamless user experience on any device or screen size.
2. Netflix: Netflix’s mobile-responsive design is clean and simple, making the content easy to browse and watch on any device.
3. Twitter: Twitter’s mobile-responsive design is optimized for fast loading times and easy to follow navigation, making it a great example of a modern mobile-responsive design.

Don’t Overlook An Engaging Visual Design

An aesthetically pleasing visual design plays a crucial role in website design as it creates the first impression and sets the tone for the rest of the user experience. An engaging layout that draws the eye can help to engage visitors, communicate your brand’s message, and create a professional image. It can also make it easier for users to find what they are looking for and navigate your website.

Tips for creating an engaging visual design

Here are some tips for creating an engaging visual design:

1. Use consistent branding: Use consistent colors, typography, and imagery to reinforce your brand and create a professional image.
2. Keep it simple: Use a simple and clean visual design that is easy to navigate and visually appealing.
3. Use high-quality images: Use high-quality images that are relevant to your brand and enhance the user experience.
4. Create visual hierarchy: Use visual cues, such as size and color, to create a clear visual hierarchy and guide visitors towards important content.
5. Make it visually appealing: Use visual elements, such as patterns, icons, and graphics, to make your website more visually appealing and drive engagement.

Examples of visually appealing websites

Here are a few examples of websites with visually appealing design:

1. Apple: Apple’s website uses a clean and simple visual design with a consistent brand color scheme and high-quality images.
2. Dropbox: Dropbox’s website uses a modern and visually appealing design that showcases their product and services.
3. Squarespace: Squarespace’s website uses a visually appealing design that showcases the capabilities of their platform and highlights the benefits of using their services.

High Quality Content Boosts Conversion Rates

Content is the backbone of your website and plays a critical role in communicating your brand’s message and value proposition, engaging visitors, and driving conversions. High-quality, relevant, and engaging content can help to establish your brand’s credibility, improve your search engine rankings, and build trust with your audience. Whether it be a catchy headline right at the top of your page or the perfect amount of white space, or a persuasive testimonial, your content will play a vital role in whether or not you convert your visitors into customers.

Tips for creating high quality, relevant, and attention-grabbing content

Here are some tips for creating high-quality content:

1. Know your audience: Understand your target audience and what they are looking for to create content that resonates with them. This will help ensure you keep your visitor’s attention and they remain engaged with your content.
2. Make it relevant: Ensure that your content is relevant to your target audience and provides value.
3. Use clear and concise language: Use clear and concise language that is easy to understand and engage with. The more readable your content is, the better.
4. Keep it updated: With so much information available on the internet today, it’s crucial to keep your content updated with the latest and most accurate information, Regularly update your content to keep it fresh and relevant.
5. Optimize for search engines: Optimize your content and on page SEO to improve your search engine rankings.
6. Avoid long blocks of text:  Reading long paragraphs or blocks of text can seem like a challenging task and cause visitors to leave the site.

Examples of websites with exceptional content

Here are a few website examples with exceptional content:

1. Medium: Medium is a platform that features high-quality and engaging content on a wide range of topics. Medium also has a user friendly navigation system that helps their users find the important information they are looking for as quickly as possible.
2. HubSpot: HubSpot is a digital marketing and sales platform that features a blog with exceptional content on inbound marketing and sales techniques.
3. TED: TED is a platform that features inspiring and thought-provoking content on a wide range of topics, from technology, to design, to science.

Wrapping Up: 5 Elements of a High Converting Website

In conclusion, a high converting website design is essential for any business that wants to succeed online. A website with a user-friendly navigation structure, a clear and compelling call-to-action, mobile responsiveness, engaging visual design, and high-quality content will not only engage visitors but also boost conversions and help to establish your brand’s credibility. By following the tips and examples outlined in this article, you can create a high converting website that will help take your business to the next level of success.

Frequently Asked Questions

What are the most important elements of a high-converting website design?

The most important elements of a high-converting website design are user-friendly navigation, a clear and compelling call-to-action, mobile responsiveness, engaging visual design, and high-quality content.

Why is navigation important in website design?

Navigation is important in website design because it helps visitors find what they are looking for and navigate your website with ease. A simple and intuitive navigation structure can also help to establish your brand’s credibility and improve your search engine ranking.

What is a call-to-action and why is it important in website design?

A call-to-action is a button or link that encourages visitors to take a specific action, such as making a purchase or signing up for a newsletter. It is important in website design because it drives conversions and helps to achieve your business goals.

Why is mobile responsiveness important in website design?

Mobile responsiveness is important in website design because more and more people are using their mobile devices to access the internet. A mobile-friendly website design ensures that your website looks great and functions well on all devices, providing a better user experience and improving your search engine ranking.

What makes a visual design engaging?

A visually engaging design is simple, clean, and visually appealing, with a consistent brand color palette and high-quality images. It also uses visual cues to create a clear visual hierarchy and guide visitors towards important content. Visually engaging designs make it easier for visitors to find what they are looking for and navigate your website, leading to a better user experience and improved conversions.