5 Trends Transforming How Tourism Websites Are Designed

Tourism Website Design


Over the past few years tourism website design has changed drastically and therefore, tourism boards have taken to re-designing their websites with one end goal: to make them inspirational. These designs have become interactive and informative, with a strong emphasis on vivid imagery.

The use of video has become integral to offering users a true taste of a destination – bringing imagination into reality.

Travelers across the globe have an unlimited amount of resources to plan a trip. Despite this, tourism websites remain important for a number of reasons:

  • They are a reliable, consistent source of information
  • Trusted booking agencies often refer users to these sites
  • They tend to rank highly in Google search results, reinforcing their ‘trustworthy’ reputation.

Despite this, many travelers have begun to turn to platforms such as Facebook, Instagram, and YouTube as sources of inspiration.

This is the reason tourism websites have taken to curating their own ideas and inspiration from these platforms.

With all this in mind, what are the trends driving tourism website design?

Read on to find out!


Top 5 Trends Transforming Tourism Website Design

1. Simple Is Best

Many websites have taken to simplifying things on the front end of their sites, including:

  • Streamlined navigation
  • Flat architecture
  • Full-width, modular design

Websites are being designed to cater to mobile efficiency, moving away from clumsy, cluttered layouts.

2. User-Generated Content Integration

Now, this may sound super fancy. But all it boils down to is tourism boards drawing inspiration from platforms such as Instagram and Facebook.

Tourism website design has become focused on the ‘experience’ and creating a sense of inspiration. Web designers are studying the success behind Instagram and Facebook and have begun applying these principles in their design.

As the millennials of today are drawn to ‘insta-worthy’ images for inspiration, tourism boards have taken heed.

3. Creating Inspiration Through Video

Video has now become an incredibly successful way to create a sense of inspiration and motivate interest.

Interactive city guides have become a staple on most sites today. While still in the experimental phase, 360-degree videos and shorter clips are also popular.

Tourism boards also use their websites as booking portals for many of their travel partners, such as the highly popular Vatican tours.

4. Data Mining

Tourism website design is not all about front-end development, though.

Data mining on the back end has also proved successful. Tourism boards are making use of Customer Relationship Platforms (CRMs) to generate invaluable data.

This data provides insight into the forms of content users prefer, partners which provide the best services and more. Essentially, this data mining is being used to understand what makes travelers tick!

5. Focused Self-Promotion

Tourism boards have realized how ineffective it is to promote regions which are not popular, and never have been.

Instead, they have come to realize it’s more valuable to promote regions they are well-known for. Basically, they have moved away from spending resources on promoting regions which are not profitable.

Time to Create Amazing Tourism Websites!

In today’s world, you either keep up with technological trends or get left behind!

If you’re looking to create a tourism website of true value to your travelers, it’s not as difficult as it seems. All it takes is a little research and a focus on being both informative and interactive.

Leave the clutter behind, scale things down to be simple and efficient and you’ll have yourself a winning website!

Got any questions or thoughts? Drop a comment below or send us a message.

About The Author

Dustin Reed

Dustin Reed, is the owner and senior web technician for Innovative Solutions Group. He started working at Innovative Solutions Group in 2011 and took over as owner in 2016. He takes great pride in the fact that he truly enjoys doing what he does best, Building Professional Websites! During his 10 years working at Innovative Solutions Group, he has been responsible for many different aspects of the business ranging from creating new accounts/domains on Innovatives server to responsive(mobile-friendly) template creation. Some of his other responsibilities/strengths are WordPress website design, CSS/HTML coding, creating visual animations using Jquery, page layout, and troubleshooting many different types of problems that may arise. When he is not busy working at Innovative Solutions Group, he enjoys doing all of the great outdoor activities that the beautiful state of Montana has to offer. Such as, fishing, camping, hiking and enjoying a day at the lake during the summer.

Leave a reply

Your email address will not be published.

wordpress maintenance service and security


I have been a customer of Innovative Solutions Group since 2013. Dustin is so wonderful to work with. He is patient, professional, and very knowledgeable. Anytime I reach out to the office, they are extremely responsive and address my need VERY quickly. I can't recommend this company enough!!! I am so grateful that I am able to have a successful web-based business, because of them!!Diana FlutieJune 29, 2021
I've worked with Dustin Reed at Innovative Solutions Group now for 2 1/2 years, and am so happy I found them. I came to ISG so frustrated. I'd had my website rebuilt by guys in Pennsylvania, and they never listened to me about anything--from a logo they designed that I didn't like, but they plastered all over the site, to how the site would operate. Dustin and I sat down and within 4 minutes he'd dealt with my most important issues. He continues to be resourceful, making my site much more profitable, and if quick to respond to problems. ISG happens to be close to my home, but I would recommend them to anyone dependable, professional service.eileen ClarkeFebruary 19, 2021
Dustin is great. Quick to respond to any inquiries and reasonable pricing.Nobe Eyecare AssociatesApril 7, 2020
I have been with Dustin and Innovative Solutions for over a year now. Dustin and his company have taken my business to a whole new level. With what they have done with our website and how people find us is amazing. We have grown 10 times over because of Innovative. If your in need of the next level of success in marketing, your in great hands here. You will not be disappointed. Thank you Dustin and the team!!Troy KennettJanuary 15, 2020
Great, courteous and fast service. A very honest business that will not overcharge. Highly recommended!Doseof RealityJanuary 3, 2020
Cynthia MonteilSeptember 18, 2017
Excellent service. We have been with Innovative since the launching of our site. They not only designed the entire site with the functionality we wanted, but have hosted it reliably no matter how high the traffic spikes. I would recommend Innovative to anyone looking for a professional, reliable and very responsive team.Susan Duclos (All News PipeLine)September 6, 2017
This group is amazing to work with. We started our partnership a year ago and we could not be happier!Amber DJuly 25, 2017
Work was done in a very timely matter and Dustin was great to work with!Jacob WanderseeJune 19, 2017
I used Dustin at Innovative Solutions to initially just host my website. After working with him I decided to do a pretty significant makeover on my site. He did a great job, was super responsive and has Fletcher in the Design Department to help with graphics and such. He answered inquiries after hours and is very reasonably priced. I have used quite a few web people over the years and Innovative Solutions is undoubtedly who I will continue to use.Gary GavinJune 9, 2017
Super helpful! From the very beginning the designer was patient and offered great suggestions. Very customer friendly. They wanted the site to be perfect for me. Also, ease of billing. Thank you for creating a great site.Serapha CruzJune 3, 2017
I owned the company for over 20 years, and Dustin treats customers in a very courteous and professional manner. That why I'm going back to Innovative for help with our latest personal web project.Daniel DeiningerMay 22, 2017