The Ultimate Website Design Checklist

Website Design Checklist


At the time of this writing, there were more than 1.87 billion websites online.

Less than 200 million of them were active though.

What does that say? For starters, that it’s quite easy to launch a website. After all, there are many website design and creation tools you can find on the Web.

Second, that without the right website design checklist, your site can quickly join the throng of those inactive 1.67 billion websites.

Because as easy as it is to launch a website, it’s far more challenging to make one that can leave a long-lasting impression on visitors. One that can wow its beholders within the first seven seconds is imperative and what it takes to leave a great first impression.

So how do you make certain your website meets the standards of modern consumers?

Don’t worry. We’ll show you the way.

Check out this ultimate website layout design checklist for guidance!

Determine Who and What It’s For

Unless you’ll use the website entirely for personal, non-profit purposes (think online journal), then you need to factor in the people who’ll visit it. They’re your target market. They’re who you’re designing and developing the site for.

By considering the who, you’ll have an easier time establishing what the site is for. Will it be entirely educational and serve as a community for like-minded people to communicate with? Or will it serve as the online gateway for your retail or boutique business?

At the end of the day, your site’s design, content, and navigation should align with your specific audience, their needs, and their goals.

Think of your target’s age and what makes them visit websites like yours in the first place. Don’t forget that gender also matters. Men and women have varying preferences when it comes to design elements, such as color and tone of voice (in terms of content).

Follow the Formula

If you’re new to the world of web design and dev, you’re probably thinking, “What formula?” It’s quite easy to remember:

Exceptional design = Greater trust = Higher conversions.

These three things (consisting only of six words) will help you avoid forgetting everything else on this website design best practice list.

Always keep in mind your website is likely the only thing consumers see about your brand. So, you want it to leave people so awed that they’ll do exactly what you hoped they will (more on this below).

You also want it to attract the other right kind of attention from the media and other relevant sites. With credible and high-ranking sites linking back to your site, you’ll see a huge difference in traffic and even conversions.

Simply put, don’t forget the design should be as aesthetically pleasing as possible. That means your site should look amazing and modern, and feature the right colors as well. If it makes visitors think they’re back in the 90s, you’ll have no way of competing with the million other websites out there.

Start with a Minimalistic Homepage

The average reader gives blog posts attention for only 15 seconds. For the most part, these readers scan pages, with their minds looking for specific words, phrases, and sentence. They skim, in other words.

It’s not purely preference though – the brain is wired to read web pages differently than paper.

There’s science behind skimming, and to make attract and keep visitors in your website, you shouldn’t fight this human behavior.

This said, give your visitors what they’re searching for right away by creating a minimalistic homepage. The less searching for they do, the easier and faster they can process what your site is all about.

This then increases your chances of making them do what exactly what you wanted them to:

  • Keep looking at your offers
  • Remain engaged
  • Leave a response
  • Share your website or content with their peers

Or better yet, pay you for your products or services.

Also, to keep a clean website design, combine texts with images and high-res videos.

Alternating between them can help you relay your message and point easier and faster.

Clean and Clear Content Arrangement

There’s a visual hierarchy to website design. The first thing people look at is the top left corner of a web page. They then follow through with an F-like reading pattern.

This said you want to arrange your pages in such a manner. That’s how you can reach cleanliness and clarity for all your web pages. That’s how you can grab visitors’ attention and tell them right away what you have to offer them.

Once you’ve established this obvious information hierarchy, your readers will unconsciously follow the rest of the pattern – all the way to your call to action.

Fuel Interest with Color and Font

There’s a different color for every different mood – red stimulates the appetite, green relaxes, and blue stirs up feelings of security.

Just think of product sales both online and in department stores. Red is always dominant in their discounts signs, right?

Then there’s blue that you’ll find present in almost every bank’s logo and branding assets.

Using these effects of colors on your website will stir the right emotions in visitors. Your website is a branding tool after all. So, it should also feature the right color best suited to what your brand is all about.

Also, let’s not forget typography has similar effects.

For instance, your primary concern is to make people know that you’re a respectable brand. In this case, you may want to use serif typeface.

On the other hand, if your goal is to inform people that you have a modern business, a sans serif typeface may be a better option.

From here, you can then apply suitable font size and spacing. Make your typography (and content) as readable as possible. The easier it is for users to digest your web content, the more fun they’ll have perusing your site.

Go Through Your Website Design Checklist Again before Launching

Before you push through with the big launch, you should’ve crossed off everything on this website design checklist. This way, you can make certain your site visitors won’t see that annoying 404 error page soon after you launch your website.

That said, we’d like to congratulate you in advance! But if you need more help and advice on how to make an amazing website, then feel free to check out our WordPress web design services.

About The Author

Dustin Reed

Dustin Reed, is the owner and senior web technician for Innovative Solutions Group. He started working at Innovative Solutions Group in 2011 and took over as owner in 2016. He takes great pride in the fact that he truly enjoys doing what he does best, Building Professional Websites! During his 10 years working at Innovative Solutions Group, he has been responsible for many different aspects of the business ranging from creating new accounts/domains on Innovatives server to responsive(mobile-friendly) template creation. Some of his other responsibilities/strengths are WordPress website design, CSS/HTML coding, creating visual animations using Jquery, page layout, and troubleshooting many different types of problems that may arise. When he is not busy working at Innovative Solutions Group, he enjoys doing all of the great outdoor activities that the beautiful state of Montana has to offer. Such as, fishing, camping, hiking and enjoying a day at the lake during the summer.

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I have been a customer of Innovative Solutions Group since 2013. Dustin is so wonderful to work with. He is patient, professional, and very knowledgeable. Anytime I reach out to the office, they are extremely responsive and address my need VERY quickly. I can't recommend this company enough!!! I am so grateful that I am able to have a successful web-based business, because of them!!Diana FlutieJune 29, 2021
I've worked with Dustin Reed at Innovative Solutions Group now for 2 1/2 years, and am so happy I found them. I came to ISG so frustrated. I'd had my website rebuilt by guys in Pennsylvania, and they never listened to me about anything--from a logo they designed that I didn't like, but they plastered all over the site, to how the site would operate. Dustin and I sat down and within 4 minutes he'd dealt with my most important issues. He continues to be resourceful, making my site much more profitable, and if quick to respond to problems. ISG happens to be close to my home, but I would recommend them to anyone dependable, professional service.eileen ClarkeFebruary 19, 2021
Dustin is great. Quick to respond to any inquiries and reasonable pricing.Nobe Eyecare AssociatesApril 7, 2020
I have been with Dustin and Innovative Solutions for over a year now. Dustin and his company have taken my business to a whole new level. With what they have done with our website and how people find us is amazing. We have grown 10 times over because of Innovative. If your in need of the next level of success in marketing, your in great hands here. You will not be disappointed. Thank you Dustin and the team!!Troy KennettJanuary 15, 2020
Great, courteous and fast service. A very honest business that will not overcharge. Highly recommended!Doseof RealityJanuary 3, 2020
Cynthia MonteilSeptember 18, 2017
Excellent service. We have been with Innovative since the launching of our site. They not only designed the entire site with the functionality we wanted, but have hosted it reliably no matter how high the traffic spikes. I would recommend Innovative to anyone looking for a professional, reliable and very responsive team.Susan Duclos (All News PipeLine)September 6, 2017
This group is amazing to work with. We started our partnership a year ago and we could not be happier!Amber DJuly 25, 2017
Work was done in a very timely matter and Dustin was great to work with!Jacob WanderseeJune 19, 2017
I used Dustin at Innovative Solutions to initially just host my website. After working with him I decided to do a pretty significant makeover on my site. He did a great job, was super responsive and has Fletcher in the Design Department to help with graphics and such. He answered inquiries after hours and is very reasonably priced. I have used quite a few web people over the years and Innovative Solutions is undoubtedly who I will continue to use.Gary GavinJune 9, 2017
Super helpful! From the very beginning the designer was patient and offered great suggestions. Very customer friendly. They wanted the site to be perfect for me. Also, ease of billing. Thank you for creating a great site.Serapha CruzJune 3, 2017
I owned the company for over 20 years, and Dustin treats customers in a very courteous and professional manner. That why I'm going back to Innovative for help with our latest personal web project.Daniel DeiningerMay 22, 2017