What Is Divi? An Overview Of The Powerful WordPress Theme

What Is Divi WordPress Theme


With so many options available, it is hard to pick the right path when starting your own website. Between different hosting companies, content platforms, coding skills and more, getting up and running quickly can be a challenge. But the good news is this. Premium website builders that use drag and drop interfaces have become incredibly popular as of late, and the Divi theme is one of them. So, what is divi, exactly?

What is WordPress

First, let us define what WordPress is. WordPress is a content delivery system that easily manages assets that load webpages. This could be images, videos, text, code and more.  Think of WordPress as a blank word document that you can add information to. And themes are added to make it look and act nicely. What makes the WordPress platform so popular is its ability to incorporate these themes into its system.

What is Divi?

So, what is Divi?  Divi is a premium theme that integrates with the WordPress platform. Themes in WordPress are generally responsible for the look and design of a website and come in both free and paid versions. So, what makes Divi better than most themes? Divi’s drag and drop website page builder is one of the best on the market, easily allowing non tech savvy users to make beautiful web pages. What is more is its robust library of page templates and pre-built sites allow you to get up and running fast.

What Types of Websites can Divi Build?

Divi is an incredibly popular WordPress theme and for good reason. One of the reasons is how flexible the theme can be for your needs. Here are some example site templates you can utilize today include:

  1. Restaurants
  2. Personal Blogs
  3. Financial Services
  4. Real Estate
  5. Physical product stores
  6. Online retail
  7. Magazines

And more!

Divi makes it easy to closely align premade layouts with your brand or business. If you are starting an online store, but do not know where to start, Divi has a template for that. Or if you just want a spot to start a blog, Divi can make it happen fast. Divi provides an entire framework for site building. And what is even more is it allows for continuous development. You can have your site live while working on a design element, so you can update your site as you go!

Benefits of using the Divi WordPress theme.

Divi provides a flexible and user-friendly interface for individuals that would like a web presence, but do not know where to start. Divi is an entire framework for you to follow, while allowing you the ability to change any design element with its easy drag and drop page builder. Here are some of our favorite things about the Divi Theme.

  1. Easy to use page builder
  2. Allows for entire site updates
  3. Excellent user support
  4. Built in security features
  5. Premade templates
  6. 46-page modules to choose from
  7. Easily save created layouts in the divi library
  8. Integrates with WooCommerce

With the Divi page builder, you are not limited to just building pages. With the theme builder, you can design custom layouts, headers, footers, and more to use for posts, pages, archives, and anything else you might need! And finally, the biggest advantage of utilizing the premium Divi theme is all the extras you get from the maker of the theme, Elegant Themes! Not only do you get access to the premium page builder but also the Extra magazine theme, an email opt- in plugin and social media sharing plugin.

What are the downsides to Divi?

Although Divi is an excellent solution for most novice site owners, it can become overwhelming. If you are inexperienced with page builders in general, Divi might come with a steep learning curve. With so many templates, modules, and design elements at your disposal, adding too many features and mixing templates can become burdensome. Divi builds code in the background to match your desired look and feel and if you mix and match too much, you run the risk of the code not working correctly. Although this is uncommon, the generated HTML and CSS code can get bloated and cause your site to slow down and modules work incorrectly.

Another downside to Divi is if you decide to change themes in the future, you may need to rebuild your pages in full. However, this is a common complaint with any page builder, not specifically a Divi issue. So, be careful of utilizing a robust theme if there is a chance your theme will change down the road.

How to start Your Divi Website

Once you have purchased the Divi theme, you are now able to load the theme files to WordPress. You can do this by accessing your theme settings in the WordPress dashboard. Once you have loaded the Divi files, you will be given 3 choices when you go to build your first page

  1. Build from a Template
  2. Build from Scratch
  3. Clone a page

It is highly recommended that new users start with a premade template, however, you can always include the templates to your built from scratch page later if you choose. These remade layouts provide an excellent starting point for any all needs of site owners.

If you ‘d like to build your pages from scratch, Divi provides 46 modules you can drag and drop to start building your pages. Some of these modules include:

  1. Text editor
  2. Post navigation
  3. Audio Player
  4. Pricing Tables
  5. Contact form
  6. Email Opt-in
  7. Gallery
  8. Call-to-Actions

With so many options to choose from, the modules can become daunting. But the good news is each module has its own set of customization and controls. And these controls can be applied to the module solely, or to your site globally. This makes site wide updates incredibly efficient because you will not have to change the styling for every module.   Another feature that saves website owners a ton of time is the ability to copy module styles and past the styling to like modules. This comes in handy if you want to style a particular page and its modules, but do not want the changes deployed to the whole site. So, if you really want to take your web design to a new level, Divi is an excellent starting point and should be considered as an option.

How much does Divi Cost?

With any premium theme comes the upfront cost. The makers of Divi have provided two options for potential users. One yearly payment option and one lifetime payment option. The yearly option comes in at $89 per year whereas lifetime access is a one-time payment of $250. Although some themes come free, you really do get what you pay for. And Divi is highly recommended for those that have not built a WordPress site before.

What is Divi Wrap Up

Divi is a full functioning framework t for WordPress beginners and advanced users that want complete control over the functionality of a website. With robust premade site templates, over 40 modules and superior online support, it is easy to see why Divi is such a popular theme to use. The minimal upfront cost is well worth the hours saved trying to build out a site on your own. Especially if your new WordPress, or website design in general. Therefore, Divi should be a top contender when choosing a WordPress theme.

Need help getting your website up and running? Check out our WordPress web design services and get in touch, we would be honored to partner with you!

About The Author

Dustin Reed

Dustin Reed, is the owner and senior web technician for Innovative Solutions Group. He started working at Innovative Solutions Group in 2011 and took over as owner in 2016. He takes great pride in the fact that he truly enjoys doing what he does best, Building Professional Websites! During his 10 years working at Innovative Solutions Group, he has been responsible for many different aspects of the business ranging from creating new accounts/domains on Innovatives server to responsive(mobile-friendly) template creation. Some of his other responsibilities/strengths are WordPress website design, CSS/HTML coding, creating visual animations using Jquery, page layout, and troubleshooting many different types of problems that may arise. When he is not busy working at Innovative Solutions Group, he enjoys doing all of the great outdoor activities that the beautiful state of Montana has to offer. Such as, fishing, camping, hiking and enjoying a day at the lake during the summer.

Leave a reply

Your email address will not be published.

wordpress maintenance service and security


I have been a customer of Innovative Solutions Group since 2013. Dustin is so wonderful to work with. He is patient, professional, and very knowledgeable. Anytime I reach out to the office, they are extremely responsive and address my need VERY quickly. I can't recommend this company enough!!! I am so grateful that I am able to have a successful web-based business, because of them!!Diana FlutieJune 29, 2021
I've worked with Dustin Reed at Innovative Solutions Group now for 2 1/2 years, and am so happy I found them. I came to ISG so frustrated. I'd had my website rebuilt by guys in Pennsylvania, and they never listened to me about anything--from a logo they designed that I didn't like, but they plastered all over the site, to how the site would operate. Dustin and I sat down and within 4 minutes he'd dealt with my most important issues. He continues to be resourceful, making my site much more profitable, and if quick to respond to problems. ISG happens to be close to my home, but I would recommend them to anyone dependable, professional service.eileen ClarkeFebruary 19, 2021
Dustin is great. Quick to respond to any inquiries and reasonable pricing.Nobe Eyecare AssociatesApril 7, 2020
I have been with Dustin and Innovative Solutions for over a year now. Dustin and his company have taken my business to a whole new level. With what they have done with our website and how people find us is amazing. We have grown 10 times over because of Innovative. If your in need of the next level of success in marketing, your in great hands here. You will not be disappointed. Thank you Dustin and the team!!Troy KennettJanuary 15, 2020
Great, courteous and fast service. A very honest business that will not overcharge. Highly recommended!Doseof RealityJanuary 3, 2020
Cynthia MonteilSeptember 18, 2017
Excellent service. We have been with Innovative since the launching of our site. They not only designed the entire site with the functionality we wanted, but have hosted it reliably no matter how high the traffic spikes. I would recommend Innovative to anyone looking for a professional, reliable and very responsive team.Susan Duclos (All News PipeLine)September 6, 2017
This group is amazing to work with. We started our partnership a year ago and we could not be happier!Amber DJuly 25, 2017
Work was done in a very timely matter and Dustin was great to work with!Jacob WanderseeJune 19, 2017
I used Dustin at Innovative Solutions to initially just host my website. After working with him I decided to do a pretty significant makeover on my site. He did a great job, was super responsive and has Fletcher in the Design Department to help with graphics and such. He answered inquiries after hours and is very reasonably priced. I have used quite a few web people over the years and Innovative Solutions is undoubtedly who I will continue to use.Gary GavinJune 9, 2017
Super helpful! From the very beginning the designer was patient and offered great suggestions. Very customer friendly. They wanted the site to be perfect for me. Also, ease of billing. Thank you for creating a great site.Serapha CruzJune 3, 2017
I owned the company for over 20 years, and Dustin treats customers in a very courteous and professional manner. That why I'm going back to Innovative for help with our latest personal web project.Daniel DeiningerMay 22, 2017