5 Tips For An Awesome Pharmacy Website Design

Pharmacy Website Design

 

Your pharmacy website is perhaps the most important tool that your business has. While your physical location (if you have one) is great for foot traffic, an online presence opens your business up to the world.

And make no mistake about it, the world is watching. Studies show that an overwhelming amount of people research a business before visiting and making a purchase.

Accordingly, your website needs to look its best and make a great first impression. Here are five pharmacy website design tips that are sure to improve your site.

1. Take Stock Of Your Current Site

Think of this step as taking digital inventory of your website. Before your redesign, you’ll need to really dissect your site and see what needs changing.

Sometimes, a redesign is as simple as consolidating a few pages or changing fonts and colors.

Other times it may mean scrapping a website entirely.

Start by considering which aspects of your site you’d like to change.

Grab a piece of paper or open a document on your computer and start coming up with a list. Prioritize each of the changes you’d like to see. Not only will this give you a better sense of what to change, it’ll make budgeting your redesign easier.

2. Learn From Your Competition

As a pharmacist, you’re facing a ton of competition around the globe. Even locally, there are likely at least a few dozen pharmacies in the area.

Don’t let this intimidate you, let it inspire you.

This website, along with sites of big-name brands like CVS and Walgreens, has a lot to teach. Start perusing the most popular competition’s sites to get a feel for what visitors like. Think of it as a secret focus group, of sorts.

3. Always Design With The User in Mind

It’s easy to get lost in the mindset that your website exists only to advertise your business. Don’t get us wrong, it’s a great advertising tool, but keep in mind that your design reflects your business.

Therefore, it isn’t too much of a stretch to say that a user’s poor experience reflects badly on one’s pharmacy.

If you’ve designed your site to your taste, and not for the end user, you’re likely going to end up with a poor design.

Put yourself in the shoes of your user. Is your site easy to navigate? Do the color schemes fit? Is the text readable?

4. Pharmacy Website Design Should Have a Cohesive Theme

Imagine going to a site where every page has a different font and color scheme. It’d likely look pretty bad, wouldn’t it?

That’s why it’s important to come up with one cohesive theme to carry through the site’s design. From the homepage to the blog to the contact page, everything should look uniform.

Double-check that each page has the same color scheme, fonts, and text size.

5. Don’t Forget Mobile

As of last year, over half of all web traffic came from a mobile device. And that number is only expected to grow as time goes on.

Make sure you’re prepared by ensuring that your site scales to mobile. If you’ve outsourced your pharmacy website design or are using a site like WordPress, you shouldn’t have anything to worry about.

Otherwise, consider switching to a hosting platform that supports mobile scaling.

Let Us Help Redesign Your Pharmacy Website

If you’re looking to make some changes to your pharmacy website design, don’t worry about taking it on alone. Doing so would take time and energy that’s better spent running your pharmacy.

Instead, why not get in touch and let Innovative Solutions Group help? Be sure to get in touch and ask about our WordPress web design services!

About The Author

Dustin Reed

Dustin Reed, is the owner and senior web technician for Innovative Solutions Group. He graduated in 2011 with an Associate’s Degree in Web Design and Computer Programming with a 3.78 GPA, demonstrating that he has taken this education and experience very seriously. He takes great pride in the fact that he truly enjoys doing what he does best, Building Professional Websites! During his 5 years working at Innovative Solutions Group, he has been responsible for many different aspects of the business ranging from creating new accounts/domains on Innovatives server to responsive(mobile-friendly) template creation. Some of his other responsibilities/strengths are WordPress website design, CSS/HTML coding, creating visual animations using Jquery, page layout, and troubleshooting many different types of problems that may arise. When he is not busy working at Innovative Solutions Group, he enjoys doing all of the great outdoor activities that the beautiful state of Montana has to offer. Such as, fishing, camping, hiking and enjoying a day at the lake during the summer.

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Troy Kennett
Troy Kennett
13:57 15 Jan 20
I have been with Dustin and Innovative Solutions for over a year now. Dustin and his company have taken my business to a whole new level. With what they have done with our website and how people find us is amazing. We have grown 10 times over because of Innovative. If your in need of the next level of success in marketing, your in great hands here. You will not be disappointed. Thank you Dustin and the team!!
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Excellent service. We have been with Innovative since the launching of our site. They not only designed the entire site with the functionality we wanted, but have hosted it reliably no matter how high the traffic spikes. I would recommend Innovative to anyone looking for a professional, reliable and very responsive team.
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Work was done in a very timely matter and Dustin was great to work with!
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I used Dustin at Innovative Solutions to initially just host my website. After working with him I decided to do a pretty significant makeover on my site. He did a great job, was super responsive and has Fletcher in the Design Department to help with graphics and such. He answered inquiries after hours and is very reasonably priced. I have used quite a few web people over the years and Innovative Solutions is undoubtedly who I will continue to use.
Serapha Cruz
Serapha Cruz
16:57 03 Jun 17
Super helpful! From the very beginning the designer was patient and offered great suggestions. Very customer friendly. They wanted the site to be perfect for me. Also, ease of billing. Thank you for creating a great site.
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I owned the company for over 20 years, and Dustin treats customers in a very courteous and professional manner. That why I'm going back to Innovative for help with our latest personal web project.
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