Penguin 4.0- What It Is & What It Means For Your Site

Penguin 4.0- What It Is & What It Means For Your Site

keyword-stuffingAlmost two weeks ago Google rolled out Penguin 4.0. Initially launched in 2012, Penguin’s purpose is to penalize websites contributing to webspam and ultimately black hat SEO tactics. A common tactic of black hat SEO is keyword stuffing which skews search results. This is bad for both search engines and end users as they both strive to reach quality and relevant content. The image to the left is taken from Google’s webmaster blog showing an example site of what the initial release of Penguin would affect. Notice the irrelevant keywords by the masses. Some offenders are a bit more sneaky. Below is another site that was affected by the initial release of penguin. The blog has random links that are spammy in the midst of what initially appears to be somewhat quality content.

link-spam

 

Penguin 4.0: Primary Changes

If you’re not a black hat SEO strategist, then you probably have nothing to worry about. Penguin 4.0’s primary updates include:

 

  • “Penguin is now real-time. Historically, the list of sites affected by Penguin was periodically refreshed at the same time. Once a webmaster considerably improved their site and its presence on the internet, many of Google’s algorithms would take that into consideration very fast, but others, like Penguin, needed to be refreshed. With this change, Penguin’s data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after we recrawl and reindex a page. It also means we’re not going to comment on future refreshes.
  • Penguin is now more granular. Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site. “

For those who follow the “laws” of SEO, this is good news. If you are accidentally an offender, you do not need to wait for Penguin to be refreshed. Changes are made quickly since Penguin 4.0 runs in real-time. Additionally, if there is only one bad page over the entirety of a website then only that page is affected- not the entire domain.

In conclusion, unless you have been going out of your way to keyword stuff or use other shady SEO practices, then your website is probably unaffected by the update. Most importantly, Google encourages content creators to continue making great, quality content. While white hat link building is important, the best way to increase traffic is to focus on quality content that users desire.

At Innovative Solutions, we never use black hat SEO methods and are constantly watching for updates to the rules of SEO. Need help with SEO? Contact us today!

About The Author

Savannah Welna

Savannah Miller is the SEO specialist for Innovative Solutions Group. She graduated with an Associate’s of Arts degree with a 3.75 from Montana State University (Go Cats). From a young age Savannah built websites as a hobby. After graduation, she began managing and building webpages for several companies with a focus in SEO. With both a background in website coding and SEO, Savannah is able to understand website structure and its importance to search engine optimization. When Savannah isn’t working, she’s still working. She continues her hobby in website design and SEO study. Savannah spends spare time photographing Montana and featuring her work on various photography websites. Savannah does volunteer photography for animal rescue groups as well as database management for the Wigglin' Home Boxer Rescue.

Leave a reply

Your email address will not be published. Required fields are marked *

SEO Report Request

Please fill out the form below and we will provide you with a free, no obligation SEO report for your website. This will give you actionable steps you can take to improve your rankings today!
  • This field is for validation purposes and should be left unchanged.

wordpress maintenance service and security

 

Innovative Solutions Group
5.0
Based on 11 reviews
powered by Google
Nobe Eyecare Associates
Nobe Eyecare Associates
17:13 07 Apr 20
Dustin is great. Quick to respond to any inquiries and reasonable pricing.
Troy Kennett
Troy Kennett
13:57 15 Jan 20
I have been with Dustin and Innovative Solutions for over a year now. Dustin and his company have taken my business to a whole new level. With what they have done with our website and how people find us is amazing. We have grown 10 times over because of Innovative. If your in need of the next level of success in marketing, your in great hands here. You will not be disappointed. Thank you Dustin and the team!!
Helena Dweller
Helena Dweller
21:13 03 Jan 20
Great, courteous and fast service. A very honest business that will not overcharge. Highly recommended!
john scannell
john scannell
15:40 23 Apr 19
I have used Dustin and his team for years- - exceptional service and Dustin is incredibly responsive
Susan Duclos
Susan Duclos
15:45 06 Sep 17
Excellent service. We have been with Innovative since the launching of our site. They not only designed the entire site with the functionality we wanted, but have hosted it reliably no matter how high the traffic spikes. I would recommend Innovative to anyone looking for a professional, reliable and very responsive team.
Jacob Wandersee
Jacob Wandersee
12:41 19 Jun 17
Work was done in a very timely matter and Dustin was great to work with!
Gary Gavin
Gary Gavin
23:01 09 Jun 17
I used Dustin at Innovative Solutions to initially just host my website. After working with him I decided to do a pretty significant makeover on my site. He did a great job, was super responsive and has Fletcher in the Design Department to help with graphics and such. He answered inquiries after hours and is very reasonably priced. I have used quite a few web people over the years and Innovative Solutions is undoubtedly who I will continue to use.
Serapha Cruz
Serapha Cruz
16:57 03 Jun 17
Super helpful! From the very beginning the designer was patient and offered great suggestions. Very customer friendly. They wanted the site to be perfect for me. Also, ease of billing. Thank you for creating a great site.
Dan Deininger
Dan Deininger
13:54 22 May 17
I owned the company for over 20 years, and Dustin treats customers in a very courteous and professional manner. That why I'm going back to Innovative for help with our latest personal web project.
Nobe S. Nijjar BSc, BS, OD
Nobe S. Nijjar BSc, BS, OD
14:22 10 Nov 16
Fantastic service and very quick responses to any problems or feedback! Extremely helpful despite being out of country.
Next Reviews