Must-Haves For Business Websites: How to Make Your Website Generate Leads

How To Make Your Website Generate Leads

Nearly any business today can no longer exist without developing its online presence. It helps to improve brand awareness, generate more leads from nearly any part of the world and, of course, significantly boost your sales. Another great thing about developing your business on the web is that it allows accessing a larger pool of consumers that are likely to convert. Why? The answer is pretty simple: whenever you want to find a certain product for sale or order some foods online from the grocery shop, the simplest way to do this is to ask Google!

However, online business has become really competitive, so now it’s not simple enough to create a website. You should also put lots of effort into the site’s web design, consistently work on its tech optimization for improving the search engine rankings and driving traffic. And the awesome content matters, too, as it helps more people to find you on the search!

In this article, we’ll uncover the essential steps for creating a remarkable website for any business that will surely help you to stay beyond the competition in your niche.

Making a Powerful Website for Your Business: 5 Easy Steps

From domain name to content structure and its diversity, yet implementing various marketing strategies – when it comes to creating a top-notch website, everything matters. Below you’ll find the essential steps for creating a business site from scratch.

#1 Select the Right Domain Name

Creative and simple at the same time, the domain name should be easy to spell and memorize to make it easier for the clients to learn about your brand and find you on web searches. Of course, you shouldn’t use the numbers and hyphens in your domain name unless it fits the brand concept, and always try to look for the proper domain extensions – ideally, “.com,” “.gov,” “.edu,” “.org” and similar, instead of less popular “.net,” “.co,” etc.

Another great tip is to generate an SEO-friendly domain name – the one that contains keywords and geo-location, which can drive more organic traffic to your business site from search engines.

#2 Choose the Web Host

Next, any site needs a reliable hosting service – the server where the data is stored and available for public access anytime and from nearly anywhere. An awesome website should feature great performance and advanced security, which significantly depends on the web host reliability too!

There are different options for website hosting, from cloud-based hosting solutions to shared hostings (the ones that offer sharing the server space with other sites), or the providers that have multiple plans for websites to choose from, so you can get the most winning option for your business. While choosing the host, it’s recommended to check their server location, security, and which paid or free website tools they offer to show you the measurements of their performance.

#3 Consider the Site’s Structure

Another essential aspect to consider is the structure of your website. For sure, if you’re planning to develop your business online, you will want to build:

  • Home page
  • Product/service pages
  • Terms and conditions page
  • Delivery info page
  • Blog section

The site’s structure is always individual for every business, but Google’s John Muller stressed the importance of making it easy to navigate and use for your potential customers. So, prioritize working on the best content, the best site speed, and the best structure!

Website Design That Produces Leads

#4 Invest in Content Creation

To develop a website that drives traffic for years, there’s no need to run paid campaigns. Instead, invest your money into high-quality content (do not Google Translate publications from other sites!) can ensure your potential clients can find you on Google without ads.

For this purpose, it’s worth creating explainer videos regarding the products or services offered under your brand, posting localized content that can drive more clients to your offline stores, and many more. Also, you should focus on creating photo and video content: learn the basic editing skills like resizing or converting videos or how to add background to videos to make them more professional-like. Mastering even any of the free video editors is simply a must for any content creator!

Published on your website or on social media platforms, such content should:

  • Prove the expertise of your business in a specific field
  • Explain why your product/service is better
  • Show the real problems it can resolve
  • Introduce the core benefits, major features, etc.

The more top-notch, deeply analyzed content you’ll have, the higher are the chances to boost the site’s rankings on Google and, naturally, drive more leads!

#5 Mind the Web Design of Your Business Site

The last but not less important aspect that directly affects the website’s usability and functionality is its web design. Ideally, you should consistently follow the latest UX/UI Design trends to make your business site more attractive, catching, and useful for visitors.

A responsive web design trend businesses try to follow today requires focusing on improving the user experience, achieving clean minimalism in design, and intuitive navigation for more convenient product/service purchases. Following the latest web design practices allows reducing the bounce rate, making your brand more catching and engaging for potential clients, and getting more conversions as a result!

Luckily, there are different options of web design software to use for creating stylish design concepts for your website, such as Adobe XD or Affinity designer available on the web and for PC usage. And, the comprehensive user guides from YouTube can help you professionally learn these tools for free!


As you can see, a website is one of the most powerful tools that help businesses to develop by reaching new potential clients, presenting their value proposition, enhancing brand recognition, and, of course, increasing sales.

Already inspired to build a powerful website exactly for your enterprise? Get our comprehensive website design checklist and start successfully developing your business site online right away!

Need help from the pros? Check out our WordPress web design services and get in touch today, we’d be honored to help!

About The Author

Dustin Reed

Dustin Reed, is the owner and senior web technician for Innovative Solutions Group. He started working at Innovative Solutions Group in 2011 and took over as owner in 2016. He takes great pride in the fact that he truly enjoys doing what he does best, Building Professional Websites! During his 10 years working at Innovative Solutions Group, he has been responsible for many different aspects of the business ranging from creating new accounts/domains on Innovatives server to responsive(mobile-friendly) template creation. Some of his other responsibilities/strengths are WordPress website design, CSS/HTML coding, creating visual animations using Jquery, page layout, and troubleshooting many different types of problems that may arise. When he is not busy working at Innovative Solutions Group, he enjoys doing all of the great outdoor activities that the beautiful state of Montana has to offer. Such as, fishing, camping, hiking and enjoying a day at the lake during the summer.

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I have been a customer of Innovative Solutions Group since 2013. Dustin is so wonderful to work with. He is patient, professional, and very knowledgeable. Anytime I reach out to the office, they are extremely responsive and address my need VERY quickly. I can't recommend this company enough!!! I am so grateful that I am able to have a successful web-based business, because of them!!Diana FlutieJune 29, 2021
I've worked with Dustin Reed at Innovative Solutions Group now for 2 1/2 years, and am so happy I found them. I came to ISG so frustrated. I'd had my website rebuilt by guys in Pennsylvania, and they never listened to me about anything--from a logo they designed that I didn't like, but they plastered all over the site, to how the site would operate. Dustin and I sat down and within 4 minutes he'd dealt with my most important issues. He continues to be resourceful, making my site much more profitable, and if quick to respond to problems. ISG happens to be close to my home, but I would recommend them to anyone dependable, professional service.eileen ClarkeFebruary 19, 2021
Dustin is great. Quick to respond to any inquiries and reasonable pricing.Nobe Eyecare AssociatesApril 7, 2020
I have been with Dustin and Innovative Solutions for over a year now. Dustin and his company have taken my business to a whole new level. With what they have done with our website and how people find us is amazing. We have grown 10 times over because of Innovative. If your in need of the next level of success in marketing, your in great hands here. You will not be disappointed. Thank you Dustin and the team!!Troy KennettJanuary 15, 2020
Great, courteous and fast service. A very honest business that will not overcharge. Highly recommended!Doseof RealityJanuary 3, 2020
Cynthia MonteilSeptember 18, 2017
Excellent service. We have been with Innovative since the launching of our site. They not only designed the entire site with the functionality we wanted, but have hosted it reliably no matter how high the traffic spikes. I would recommend Innovative to anyone looking for a professional, reliable and very responsive team.Susan Duclos (All News PipeLine)September 6, 2017
This group is amazing to work with. We started our partnership a year ago and we could not be happier!Amber DJuly 25, 2017
Work was done in a very timely matter and Dustin was great to work with!Jacob WanderseeJune 19, 2017
I used Dustin at Innovative Solutions to initially just host my website. After working with him I decided to do a pretty significant makeover on my site. He did a great job, was super responsive and has Fletcher in the Design Department to help with graphics and such. He answered inquiries after hours and is very reasonably priced. I have used quite a few web people over the years and Innovative Solutions is undoubtedly who I will continue to use.Gary GavinJune 9, 2017
Super helpful! From the very beginning the designer was patient and offered great suggestions. Very customer friendly. They wanted the site to be perfect for me. Also, ease of billing. Thank you for creating a great site.Serapha CruzJune 3, 2017
I owned the company for over 20 years, and Dustin treats customers in a very courteous and professional manner. That why I'm going back to Innovative for help with our latest personal web project.Daniel DeiningerMay 22, 2017