How to Become an SEO Freelancer

how to become an SEO freelancer

Interested in learning how to become an SEO freelancer? Great, you’ve landed in the right place. Let’s get started!

In today’s digital climate, SEO consultancy is fast becoming a viable — not to mention lucrative — career path. Search engine optimization (SEO) helps businesses attract new customers and generate more conversions online, yet many companies don’t have the necessary knowledge and resources to work on an SEO strategy in-house. This is why many prefer hiring SEO specialists to ensure that they are visible online and ahead of their competition.

If you’re thinking of becoming an SEO freelancer yourself, you may be apprehensive about taking the plunge due to the pandemic. Yet with more businesses increasing their digital footprint there is a high demand for SEO freelancers and experts. Indeed, starting your own marketing company could mean earning around $46,000 a year despite having entry-level experience. And as you pick up more clients and experience you will be able to quickly increase your earnings and maybe even scale to form your own company.

But the road to becoming an SEO expert is a tough one. The industry is not only competitive, but it’s also ever changing. Here’s how you can get started:

Equip yourself with all things SEO

Prior to everything else, it’s imperative that you improve your knowledge on all things SEO. You can begin by taking online courses where you can learn both the fundamentals as well as more advanced concepts. But keep in mind that SEO is a fluid industry, so you should also practice continuous learning to keep yourself up to date with the latest trends. Plus, on top of the skills concerning search engine optimization, it’s also worth learning more about HTML and CSS, web analytics, and social media, so you have more to offer your future clients. The greater your expertise the more opportunity you will have to grow your client base.

Build a website and list of services

As you will be specializing in providing an online service you will need to have your own website. Not only will this allow clients to easily reach you, but will also show that you understand the fundamentals of good website design and content. Building your own website will also be the perfect exercise as it will allow you to practice before offering your services. Generate content on your site and then check how it manifests in search engines. Remember that content is king, so in order to even stand a chance of surviving as a freelancer you need to be able to produce quality content that will appeal to a wide audience. Continue building and optimizing content on your site until you are comfortable with the process. When setting up your freelance website make sure you have a list of services, so clients have a page they can easily refer to when deciding to do business with you.

SEO - Search Engine Optimization

Start link building

Link building is at the heart of search engine optimization. To show your potential clients that you are able to create content that ranks high start by writing your own content. New SEO specialists may have a hard time reaching out to big-name websites, so you can start by guest blogging on influencer blogs to expand your readership and gain exposure on social media. Once you gain experience you will be able to show clients that you are able to write content that will rank their site higher on search engines.

Conclusion: How to Become an SEO Freelancer

Becoming an SEO freelancer can be a lucrative option, but with more freelancers following this path starting out can be difficult. By following the tips above you will be able to grow your portfolio and find clients to earn a living this way.

About The Author

Dustin Reed

Dustin Reed, is the owner and senior web technician for Innovative Solutions Group. He started working at Innovative Solutions Group in 2011 and took over as owner in 2016. He takes great pride in the fact that he truly enjoys doing what he does best, Building Professional Websites! During his 10 years working at Innovative Solutions Group, he has been responsible for many different aspects of the business ranging from creating new accounts/domains on Innovatives server to responsive(mobile-friendly) template creation. Some of his other responsibilities/strengths are WordPress website design, CSS/HTML coding, creating visual animations using Jquery, page layout, and troubleshooting many different types of problems that may arise. When he is not busy working at Innovative Solutions Group, he enjoys doing all of the great outdoor activities that the beautiful state of Montana has to offer. Such as, fishing, camping, hiking and enjoying a day at the lake during the summer.

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I have been a customer of Innovative Solutions Group since 2013. Dustin is so wonderful to work with. He is patient, professional, and very knowledgeable. Anytime I reach out to the office, they are extremely responsive and address my need VERY quickly. I can't recommend this company enough!!! I am so grateful that I am able to have a successful web-based business, because of them!!Diana FlutieJune 29, 2021
I've worked with Dustin Reed at Innovative Solutions Group now for 2 1/2 years, and am so happy I found them. I came to ISG so frustrated. I'd had my website rebuilt by guys in Pennsylvania, and they never listened to me about anything--from a logo they designed that I didn't like, but they plastered all over the site, to how the site would operate. Dustin and I sat down and within 4 minutes he'd dealt with my most important issues. He continues to be resourceful, making my site much more profitable, and if quick to respond to problems. ISG happens to be close to my home, but I would recommend them to anyone dependable, professional service.eileen ClarkeFebruary 19, 2021
Dustin is great. Quick to respond to any inquiries and reasonable pricing.Nobe Eyecare AssociatesApril 7, 2020
I have been with Dustin and Innovative Solutions for over a year now. Dustin and his company have taken my business to a whole new level. With what they have done with our website and how people find us is amazing. We have grown 10 times over because of Innovative. If your in need of the next level of success in marketing, your in great hands here. You will not be disappointed. Thank you Dustin and the team!!Troy KennettJanuary 15, 2020
Great, courteous and fast service. A very honest business that will not overcharge. Highly recommended!Doseof RealityJanuary 3, 2020
Cynthia MonteilSeptember 18, 2017
Excellent service. We have been with Innovative since the launching of our site. They not only designed the entire site with the functionality we wanted, but have hosted it reliably no matter how high the traffic spikes. I would recommend Innovative to anyone looking for a professional, reliable and very responsive team.Susan Duclos (All News PipeLine)September 6, 2017
This group is amazing to work with. We started our partnership a year ago and we could not be happier!Amber DJuly 25, 2017
Work was done in a very timely matter and Dustin was great to work with!Jacob WanderseeJune 19, 2017
I used Dustin at Innovative Solutions to initially just host my website. After working with him I decided to do a pretty significant makeover on my site. He did a great job, was super responsive and has Fletcher in the Design Department to help with graphics and such. He answered inquiries after hours and is very reasonably priced. I have used quite a few web people over the years and Innovative Solutions is undoubtedly who I will continue to use.Gary GavinJune 9, 2017
Super helpful! From the very beginning the designer was patient and offered great suggestions. Very customer friendly. They wanted the site to be perfect for me. Also, ease of billing. Thank you for creating a great site.Serapha CruzJune 3, 2017
I owned the company for over 20 years, and Dustin treats customers in a very courteous and professional manner. That why I'm going back to Innovative for help with our latest personal web project.Daniel DeiningerMay 22, 2017