Website Design Flexibility and Other Benefits of Headless Commerce

Headless Commerce

If your eCommerce platform can’t meet your customers’ expectations anymore, it’s time to get away with it.

Here’s why:

  • The pandemic has already changed the customers’ buying habits and behaviors.
  • 78% of customers never checked out due to one bad experience.
  • Agility in time to market is the new normal.

Desktop-based online shopping is long gone. Mobile phones, social media platforms, and even IoT are dominant today. It’s pretty evident that traditional platforms cannot make it up to Gen Z customers.

Hence, the only way out for you and your customers is headless commerce. It can overcome the limitations of traditional platforms.

You will be free to create better experiences for your customers!

Before we keep going on with headless commerce benefits, let’s get the basics right.

What does headless commerce mean?

Headless commerce is a revolution. It separated the front-end of an eCommerce application from its back-end. The resultant architecture, thus, enabled independent customization of the application.

It means you can now update and edit the front-end while the back-end stays intact and vice-versa.

Besides, your developers are free to use the latest front-end technologies in the market. The back-end won’t interfere because it will carry out its tasks in a different environment.

It also made the investors see the potential in headless commerce. As a result, they invested $330.8 million since 2019 into its adoption by eCommerce vendors.

Top 13 benefits of Headless Commerce

The architecture of headless commerce makes your website flexible. Let’s see the benefits to know how it does so.

1. You can create an omnichannel experience for real

98% of Americans swap their devices the same day.

Moreover, multichannel shoppers spend 10% more than they would with one shopping method.

See, you can’t afford to stop at a single sales platform!

Every eCommerce platform promises to deliver an omnichannel experience. But the lack of support in legacy systems makes it impossible.

Yet, with headless commerce, your developers can actually build a new sales channel. Besides, they don’t have to wait for the back-end to support the change. You can:

  • promote your product and services across many channels,
  • use progressive web applications to sell your products,
  • use APIs to connect your platform to a variety of sales channels.

2. You can do limitless front-end customization

Headless commerce doesn’t limit you to in-built front-end options. Instead, it allows you to:

  • integrate IoT enabled tools to your CX platform,
  • cross-sell your products with intelligent product recommendations,
  • create and experiment with different user interfaces,
  • choose any framework to design the front-end, and
  • make changes in the front-end without breaking the back-end.

The whole point of limitless customization is to keep the back-end from interrupting. Headless platforms do not disrupt the commerce functionalities during customization.

3. Your platform can offer a personalized customer experience

Every customer wants a customized offer. Brands such as Netflix, Coca-Cola, and Sephora know this better. 89% of businesses like these are already investing in personalization.

62% of U.S. customers can share their email addresses to receive personalized offers.

This is the power of personalization. And you can accomplish it with headless commerce. Here’s how:

  • customize your front-end to align with customer preferences,
  • send personalized promotions based on their previous buying behaviors,
  • display pop-ups on your site that pique their interest,
  • deploy storefronts that are compatible across all the sales channels, and
  • create any type of experience that your customer might want.

4. You can improve your conversion rates

When you offer a personalized customer experience, your conversion rate improves by 8%.

Headless commerce gives you the platform you need to create intuitive storefronts. Besides, it allows you to experiment with your website design, which can make the visitors stay for long.

It gives your developers the freedom to:

  • create small quizzes for customers to offer them discounts,
  • customize product placements to suit customer preferences, and
  • experiment with CTAs to draw your visitors’ attention and interest in your products.

5. You can save more on long-term costs

Front-end development with headless commerce might seem expensive. But the truth is the other way around.

First, when you create new digital channels, customer acquisition and retention are no-brainers. You don’t have to divide the parts of your budget for these activities.

Second, when you personalize the platform’s front-end, you spend less on products marketing.

And third, you don’t have to spend a fortune on the maintenance of your platforms.

6. Your platform can integrate with other systems with ease

APIs are the key drivers behind the architecture of headless commerce. No doubt, integration with headless eCommerce platforms is more manageable than traditional platforms. You can integrate your eCommerce website with:

  • marketing automation tools,
  • back-office systems,
  • ERPs,
  • CRMs,
  • CMSs,
  • inventory, and
  • even new APIs.

You can also integrate your website with tools to help you create a new product line or a new sales channel.

7. Your business gains a competitive advantage

You are always one step ahead of your competitors with headless commerce. It equips you with possibilities your competitors can’t even imagine with traditional platforms.

Amazon sets an excellent example of this.

Many eCommerce giants fail to stabilize their platforms even after a week of updates. But Amazon, even after every 11.7 seconds of code deployment, leaves little to no signs of outages.

With headless commerce, you can:

  • keep up with customer expectations, so they don’t switch to your competitors,
  • customize your front-end on the go while your competitors recover their back-end after minor updates,
  • embrace new opportunities faster than your competition.

8. You can embrace agile marketing

A headless commerce platform can set up an international site for you within a few weeks. It is unlike traditional platforms that might take months even to set up new sales channels. 

Other instances where headless commerce offers agility are:

  • promotions on a new social media platform,
  • setting up weekly marketing tasks,
  • deploy the latest technologies whenever you wish to, and
  • launch new and ever-evolving customer experiences.

9. Your platform can work with new technologies

With traditional systems, deploying new technologies to the front-end may take ages. But, with headless commerce, you can work with them as soon as they step into the market. 

A headless system uses APIs that allow you to:

  • launch new experiences for your customers with the latest technologies,
  • add new applications and touchpoints to get better insights into your data,
  • introduce “click-and-collect” options in your platform, and
  • integrate wave picking with payment systems.

10. You won’t stay confined to an in-built CMS

Traditional eCommerce platforms limit you to in-built CMS themes and templates. They further prevent front-end customization.

As a result, the message you are trying to convey to your audience isn’t personalized for them.

In headless systems, you work with a decoupled architecture. Meaning, CMS and the eCommerce back-end are not tied to each other. As a result, it enables you to put across your content the way your customers expect.

11. You can boost your site performance

Slow loading pages can drive your customers away from your website. It takes them 3 seconds to abandon your site for good.

Headless architecture works on the root cause of slow loading websites. Here’s how:

  • since the CMS of your platform is not connected to the back-end, it’s easy to use the APIs to pull the page data,
  • the developers can work on independent parts of the platforms without affecting others,
  • the front-end can leverage back-end processes with ease, and
  • when resources work without dependency on each other, there are no performance issues.

12. Your platform will be “compatible” with scalability

With evolving customer demands, you need to redefine:

  • the way you manage data,
  • your website hosting strategy,
  • how customers engage with your platforms,
  • the front-end of your website, etc.

Your eCommerce business will scale. And you will need a platform that can support the ever-increasing demands of your business. 

With headless commerce, you have the flexibility to scale your business on your own terms. You can:

  • lookup to new market trends,
  • plan your commerce operations to meet new goals, and
  • upgrade your system to work with new technologies.

13. You can diversify your products, supply, and brand

With traditional platforms, your brand may not evolve at all. Since customer expectations keep changing with time, you might want to:

  • open a new product line,
  • change the way you display your products,
  • redesign your brand logo,
  • test a new supply line,
  • or enter a new geographical area.

With headless commerce, you can:

  • reduce the risk in implementing these changes,
  • experiment with products and different suppliers without impacting business operations,
  • speed up the process of testing and decision-making, and
  • make it easy to manage different product lines across all the sales channels.

The bottom line

It’s obvious. If you tap into the potential of headless commerce, the possibilities are endless.

You can offer your customers what your competitors cannot.

Customer expectations will continue to evolve. And headless commerce is your building block to customer loyalty.

About The Author

Dustin Reed

Dustin Reed, is the owner and senior web technician for Innovative Solutions Group. He started working at Innovative Solutions Group in 2011 and took over as owner in 2016. He takes great pride in the fact that he truly enjoys doing what he does best, Building Professional Websites! During his 10 years working at Innovative Solutions Group, he has been responsible for many different aspects of the business ranging from creating new accounts/domains on Innovatives server to responsive(mobile-friendly) template creation. Some of his other responsibilities/strengths are WordPress website design, CSS/HTML coding, creating visual animations using Jquery, page layout, and troubleshooting many different types of problems that may arise. When he is not busy working at Innovative Solutions Group, he enjoys doing all of the great outdoor activities that the beautiful state of Montana has to offer. Such as, fishing, camping, hiking and enjoying a day at the lake during the summer.

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I have been a customer of Innovative Solutions Group since 2013. Dustin is so wonderful to work with. He is patient, professional, and very knowledgeable. Anytime I reach out to the office, they are extremely responsive and address my need VERY quickly. I can't recommend this company enough!!! I am so grateful that I am able to have a successful web-based business, because of them!!Diana FlutieJune 29, 2021
I've worked with Dustin Reed at Innovative Solutions Group now for 2 1/2 years, and am so happy I found them. I came to ISG so frustrated. I'd had my website rebuilt by guys in Pennsylvania, and they never listened to me about anything--from a logo they designed that I didn't like, but they plastered all over the site, to how the site would operate. Dustin and I sat down and within 4 minutes he'd dealt with my most important issues. He continues to be resourceful, making my site much more profitable, and if quick to respond to problems. ISG happens to be close to my home, but I would recommend them to anyone dependable, professional service.eileen ClarkeFebruary 19, 2021
Dustin is great. Quick to respond to any inquiries and reasonable pricing.Nobe Eyecare AssociatesApril 7, 2020
I have been with Dustin and Innovative Solutions for over a year now. Dustin and his company have taken my business to a whole new level. With what they have done with our website and how people find us is amazing. We have grown 10 times over because of Innovative. If your in need of the next level of success in marketing, your in great hands here. You will not be disappointed. Thank you Dustin and the team!!Troy KennettJanuary 15, 2020
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Work was done in a very timely matter and Dustin was great to work with!Jacob WanderseeJune 19, 2017
I used Dustin at Innovative Solutions to initially just host my website. After working with him I decided to do a pretty significant makeover on my site. He did a great job, was super responsive and has Fletcher in the Design Department to help with graphics and such. He answered inquiries after hours and is very reasonably priced. I have used quite a few web people over the years and Innovative Solutions is undoubtedly who I will continue to use.Gary GavinJune 9, 2017
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