The Ultimate Guide to Using SEO to Boost Your Online Business in 2022

SEO Guide 2022

As a business, SEO is of key importance to focus on in 2022. With so many websites now in existence online, you’ve got a lot of competition that you’re up against in order to get to those top spots.

With 68% of online experiences beginning with a search engine, it’s essential that you’re putting in the right strategies to improve your SEO across all areas of your website. From the landing pages to the product pages and blog posts, every part of the site is influential to its success at ranking.

In this ultimate SEO guide, you’ll learn the following:

  • What are the benefits of using SEO for your business in 2022
  • 6 SEO-friendly practices to use when growing your online business

This year it’s important to boost your online business through a number of methods and that includes search engine optimization. So with that said, let’s dive into this insightful SEO guide that will help your business thrive in 2022.

What are the benefits of using SEO for your business in 2022

Search engine optimization has many uses for your business online in 2022. Without paying attention to the importance of ranking on search engine results, you’ll likely miss the mark and lose out on potential traffic.

Marketers understand the importance of SEO, with 70% of marketers seeing SEO as more effective than PPC. The energy that you invest into your marketing is important to get right, particularly if resources and money are limited as a business.

Here are some benefits that come with using SEO and how it can benefit your business if done right.

Helps improve visibility

When you invest in your search engine optimization strategies, you help improve the visibility of your website and of your brand and business too. By focusing on SEO, it helps communicate with search engines like Google to show that your site is relevant for your target users and for the search queries that they input when searching online.

With better visibility of your brand, you’re more likely to gain more success as a result. More exposure is always useful for your business as it lets more people know that you exist on the internet.

It’s difficult to be seen, let alone stay in the spotlight of Google’s top page results.

Increases website traffic

With better visibility of your site, there’s the added benefit that good SEO practices increase website traffic.

There are many sites out there that are benefiting from the use of search engines. With more than 1.3 million businesses, website publishers, and nonprofits nationwide benefiting from Google’s advertising solutions – it’s worth implementing a strategy for your website!

Ultimate SEO Guide

Improving your website’s traffic is only going to help improve the site’s performance overall. Some pages may perform better than others so SEO can help determine what works and what you can then use for future content marketing.

Creates a trustworthy experience for the user

User experience is essential in this day and age. It also goes hand in hand with your SEO. SEO can help get traffic to your site but the UX of your site and the SEO practices you use will help encourage your users to remain on the site for longer.

A lot of SEO specialists will look at how UX design influences the credibility and trustworthiness of the site. With the right methods in place, it can be more encouraging for your users to click on your content.

Helps track your progress

SEO has some great benefits, mainly the data and analytics that can come from it. There’s a lot that you can discover and learn about your site and how well your SEO practices are performing when it comes to helping boost your company’s presence online.

For those responsible for improving the SEO of a client’s site or the business they work for, tracking progress can help demonstrate the value that this method of marketing brings to the company.

6 SEO-friendly practices to use when growing your online business

There are plenty of ways you can implement SEO-friendly practices when it comes to growing your business. These practices may change over time as the algorithm of search engines like Google adapts to the needs of its users.

For those unfamiliar with SEO, it can be difficult to know where to start. Here are six SEO-friendly practices that you can start using right away for your site.

Look at improving UX (user experience)

User experience is an important part of content success nowadays both online and offline.

According to Forrester, better UI could raise your website’s conversion rate by 200% and better UX design can lead to conversion rates of up to 400%. Keeping your users engaged with the right content is going to help them click on the links you want them to click on and to engage with your website for longer.

Look at the bounce rate of your website and pages in general. This metric shows you how long the user is staying on the site before clicking off. The lower it is, the better. Are there certain pages that do better at this than others? This might be the key to unlocking a better bounce rate across the entirety of your site.

Consider improving the site’s speed so that users don’t get bored of slow-loading pages and make the navigation of your site easier. A complex site navigation design is only going to frustrated the user.

Internal and external linking

The use of internal and external linking is paramount for SEO purposes. It’s a practice that can help boost page popularity and your website’s domain amongst other sites. The higher your domain, the more likely you’ll climb up the search engine search results.

Internal links can help users and search engines to find the better pages within your site. They can also help directly increase the rankings of other pages that perhaps aren’t doing so well as the one you’ve created.

Link Building

External links are used to help add credibility to the search engines. It’s useful to link to external linking where relevant and to achieve more backlinks back to your site from other reputable sites.

Use link building for SaaS

Most businesses can benefit from internal and external linking, so using link building for SaaS is also worthwhile. It’s worthwhile to use the services of link-building agencies and marketing companies that can help you link to the right sites and to therefore boost your content’s value.

Used mixed media

The use of mixed media is important because users like to have variety. There’s also some content that ends up performing better than others due to them being more popular or engaging.

When it comes to SEO-friendly practices, a good one is to use mixed media in the form of videos, written content, etc.

This means guest posts where you link back to your site, short video content via social media platforms, and written content on your own website. The more variety you can provide, the better engagement opportunities you have.

Create content with trends in mind

Trends come and go but it’s proven with a lot of businesses that joining trends on the internet is effective in boosting brand awareness and business presence online. The use of user-generated content has helped many brands thrive like ASOS as an example. With the rise of influencers trending online, businesses can create content with this trend in mind.

By keeping your ear to the ground with trends, you’re more likely to see content that’s engaged with and shared further.

Use keywords in alt text for images

Accessibility is important but it’s also a good way of helping improve the user experience of your site. By focusing on keywords in the alt text of images, it benefits the user experience which ultimately shows Google that your site or pages, in particular, are worth ranking.

When including keywords in the alt text, make sure they’re relevant to the content it’s being used for. Be detailed and try not to exceed over 125 characters. Be concise and detailed in your alt text.

Keyword in headers

Talking of keywords, in general, they are also a great way to help improve SEO and the ranking of your pages. The headers of content are essential because if they’re not attractive to the user, they won’t click on them.

Conducting keyword research can be helpful in understanding what your target audience is looking for when creating content.

Headers help break up long sections of text and can act as signposts for those who skim-read the content. This helps make it easier to engage with content. Nielsen Norman Group found that 79% of test users scanned any new pages and only 16% read word-by-word. Headers can help avoid the user simply clicking off the page.

Keyword Research

Utilize SEO practices for your online business in 2022

SEO can be majorly helpful for businesses both small and big that exist online. With the right strategy in place, the ROI that you spend in time and money will pay off tenfold. Increase that exposure, gain more traffic and provide a unique user experience that will get people talking.

By constantly improving your SEO practices, you’ll ultimately drive more success for the brand and business you own or you’re working for. Don’t sleep on SEO in 2022!

Need help from the pros? Take a look at our affordable SEO services and get in touch today, we’d be honored to help!

About The Author

Dustin Reed

Dustin Reed, is the owner and senior web technician for Innovative Solutions Group. He started working at Innovative Solutions Group in 2011 and took over as owner in 2016. He takes great pride in the fact that he truly enjoys doing what he does best, Building Professional Websites! During his 10 years working at Innovative Solutions Group, he has been responsible for many different aspects of the business ranging from creating new accounts/domains on Innovatives server to responsive(mobile-friendly) template creation. Some of his other responsibilities/strengths are WordPress website design, CSS/HTML coding, creating visual animations using Jquery, page layout, and troubleshooting many different types of problems that may arise. When he is not busy working at Innovative Solutions Group, he enjoys doing all of the great outdoor activities that the beautiful state of Montana has to offer. Such as, fishing, camping, hiking and enjoying a day at the lake during the summer.

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I have been a customer of Innovative Solutions Group since 2013. Dustin is so wonderful to work with. He is patient, professional, and very knowledgeable. Anytime I reach out to the office, they are extremely responsive and address my need VERY quickly. I can't recommend this company enough!!! I am so grateful that I am able to have a successful web-based business, because of them!!Diana FlutieJune 29, 2021
I've worked with Dustin Reed at Innovative Solutions Group now for 2 1/2 years, and am so happy I found them. I came to ISG so frustrated. I'd had my website rebuilt by guys in Pennsylvania, and they never listened to me about anything--from a logo they designed that I didn't like, but they plastered all over the site, to how the site would operate. Dustin and I sat down and within 4 minutes he'd dealt with my most important issues. He continues to be resourceful, making my site much more profitable, and if quick to respond to problems. ISG happens to be close to my home, but I would recommend them to anyone dependable, professional service.eileen ClarkeFebruary 19, 2021
Dustin is great. Quick to respond to any inquiries and reasonable pricing.Nobe Eyecare AssociatesApril 7, 2020
I have been with Dustin and Innovative Solutions for over a year now. Dustin and his company have taken my business to a whole new level. With what they have done with our website and how people find us is amazing. We have grown 10 times over because of Innovative. If your in need of the next level of success in marketing, your in great hands here. You will not be disappointed. Thank you Dustin and the team!!Troy KennettJanuary 15, 2020
Great, courteous and fast service. A very honest business that will not overcharge. Highly recommended!Doseof RealityJanuary 3, 2020
Cynthia MonteilSeptember 18, 2017
Excellent service. We have been with Innovative since the launching of our site. They not only designed the entire site with the functionality we wanted, but have hosted it reliably no matter how high the traffic spikes. I would recommend Innovative to anyone looking for a professional, reliable and very responsive team.Susan Duclos (All News PipeLine)September 6, 2017
This group is amazing to work with. We started our partnership a year ago and we could not be happier!Amber DJuly 25, 2017
Work was done in a very timely matter and Dustin was great to work with!Jacob WanderseeJune 19, 2017
I used Dustin at Innovative Solutions to initially just host my website. After working with him I decided to do a pretty significant makeover on my site. He did a great job, was super responsive and has Fletcher in the Design Department to help with graphics and such. He answered inquiries after hours and is very reasonably priced. I have used quite a few web people over the years and Innovative Solutions is undoubtedly who I will continue to use.Gary GavinJune 9, 2017
Super helpful! From the very beginning the designer was patient and offered great suggestions. Very customer friendly. They wanted the site to be perfect for me. Also, ease of billing. Thank you for creating a great site.Serapha CruzJune 3, 2017
I owned the company for over 20 years, and Dustin treats customers in a very courteous and professional manner. That why I'm going back to Innovative for help with our latest personal web project.Daniel DeiningerMay 22, 2017