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A website is a great way to market your services online to the world. When using Local SEO, you are targeting people in your local area who are actively looking for your product or service on the internet. In particular, with this COVID-19 crisis, more people are inclined to look for products online as opposed to walking to the store. But for you to be visible to your potential customers, you need to be easily found on Google.
At Inovativ, we are committed to help you in achieving better ranking on Google and other search engines.
The internet thrives by search engines. And to fully utilize this potential, you’ll need to understand how local search results appear on Google and other search engine result pages (SERPs). There are four main ways that show how local search results work in digital marketing campaigns.
Paid Search Engine Results
When a local business identifies a product that’s on high demand, it may use paid ads to appear on the first page when that term is searched. These paid search engine results are commonly known as “Paid Ads.” You can see them indicated an “Ad” designation when on the left side of the result. Some paid ads may even have the phone number of the business incorporated in the metadata.
Organic Search Results
Organic search results appear when one uses the recommended local SEO practices. Standard search results appear naturally in order of importance as per the local SEO requirements.
Google My Business works for local companies that have a map displayed or features during a search result. Local companies that appear in this search placement have optimized their content for Google My Business page.
A Google guaranteed listing is an advanced localized SEO method which a service-based business has been selected and ranked through the Google Guarantee program.
Local SEO involves optimizing your website to make it easier to find in search engines when a localized query occurs. It is a great method for any business that already has a physical location or provides services in a certain geographical reach. Any search query that has a map and 3 listings on the results means that other local businesses are already using local SEO, and your business should be too! It’s still important to consider using Google for effective Local SEO since it has the highest number of users with billions of searches done every single day.
Apart from Google, there are other search engines like Bing, Apple Maps, Yelp, etc. Google’s popularity can only be justified by its current 87% market share in the U.S, at least, and this is why we need to focus on optimizing for google.
Now that you have a rough idea of what local SEO is all about, the next step would be actually achieving the best results in it. For this, you’ll need to get familiar with these three main pillars of local search ranking:
To start working on your local SEO, you’ll need to take a deep dive into your online presence to match with the above three factors. When looking for results, Google realized that most people need services that are within their proximity. It then was integrated into Google algorithm that any query you decide to search for, the results will always be tailored with regard to your location. This will happen even if you don’t insert the name of the area or a “near me” phrase in your research.
If you’re in a new neighborhood and need a fresh cut, for instance, Googling “barber/salon services” will show a list of all locations near your new home. But if you try the same search at the office, you’ll get entirely different results. It is obvious that anyone who wants to cut their hair will consider somewhere nearby.
When local search engine optimization popped up, it was limited to desktop computers only which means not everyone would necessarily Google for the services when they needed them. However, with the recent outburst of mobile phones and internet access, local SEO has become so important that any business with a website ought to utilize the feature.
Local SEO has become so important in today’s world it is impossible for your business to succeed online without it. More and more people are finding efficient ways to get their products and services and with features in smartphones like voice search and autosuggestions, accessibility is paramount.
Nowadays, most mobile customers looking for something online at a certain store end up visiting it. Companies with localized SEO may receive up to 50% of customers through mobile searches. Once in the store, Google says that they are willing and able to make a purchase.
Local SEO is intense and optimizing your business to stand out from competition requires harnessing plenty of factors. Our highly trained and experienced experts in local SEO services will work together to streamline all these factors that influence Google’s search algorithms to benefit both you and your potential customers.
We have an extremely talented team ready to use all the tools needed for local SEO services to help your business be found online at the right circumstances.
A couple of years ago, the process of local SEO involved picking the right keywords people would search for hoping that you would attract them to your website. This involved putting in these keywords everywhere in your local content. In its days, it worked and the few local businesses that were online benefited from it.
However, local SEO services changed and the game has become a bit more than that! Today for your business to appear on search engine results you need to produce a nice topic-based content that is both in-depth and proves to Google what is contained in it will actually benefit the searcher. Online and offline SEO would be the best ways to achieve this.
Online SEO is when you put anything on your website that relates to your products and services. Any picture, text, audio, or video, updated on a website is an example of online SEO in action.
Offline SEO, also known as offsite SEO, involves all the efforts undertaken outside your website, but that have an impact on your SEO score. For instance, if you decide to blog in another website as a guest contributor and then post, let’s say recent advancements in your industry, that links back to your site, that’s an example of offline SEO. An online SEO example for this would be posting on your own business website about the same information.
As you can see, an effective local SEO strategy requires working on quite a number of areas- off and on-site SEO, reviews, links, and many more. Depending on your business, you may need to work on a few of these sections or more. On the bright side, our local SEO services are legit, and we are determined to help optimization and possibly go through some of these highlights:
Your website may not have the right content to make Google like it. Your word count might be too low. You may not have enough focus keywords to show your content is really within the topic. Working with our local SEO experts will save you the hassle and help you come up with content that shows your authority and expertise, and help you make poorly created content visible. With our content creation services you can rest assured that we will provide quality copy for your site. Content that will tell, convert and sell.
Google Maps Optimization
Did you know that only 44% of businesses have utilized Google maps in their company’s profile? It is clear that GMB (Google My Business) profiles are not yet popular, so why not take the chance and be amongst the first half of all businesses? Furthermore, we’ll do all the local search engine optimization work for you to ensure everything is perfectly optimized and has the right appeal to customers.
Local Citation and Optimization
If your local business is not listed on the directories and sites that Google recommends to its users, then you may have a slim chance of appearing on search results. The same also applies if you have outdated or incorrect information, like a phone number, on your business profile. We make sure all company information is up to date and add extra ones that will make search engines rank better.
After recent developments in Google search algorithms, building backlinks has been one of the most challenging parts of getting local SEO services. Luckily, our local SEO service company makes sure all existing backlinks are still live and strategically placed to avoid Google penalties. We can also go the extra mile and create new backlinks (of course with approval) or just come up with link opportunities for you to jump on.
Any great local SEO campaign must have hours of in-depth exploration and analysis of the industry, competition, and how one’s business fairs amongst them. We do our thorough analysis by working hand-in-hand with our clients as we identify the top competitors in a critical way. Afterward, we’ll give a clear report on how you compare to other businesses in the field and the best approach to show Google you’re an authority.
English is an amazing language, but did you know search engines have also developed their own local language? Our local SEO company can translate your product using schema markup to make your content easily understandable to search engines.
We’ll help get you connected to your clients and customers by driving people near you to your website.
If done the right way, Local SEO services can get your business visible within a short period. The benefits of this surpass its hurdles in so many ways. To get a clear picture, here’s why you need to start local search engine optimization for your local business:
While you’ll come across hundreds of local SEO companies claiming to be the best in what they do, most are just ambitious individuals with little experience or background in local SEO services. It is important to know what to look for when selecting a local SEO service provider to suit the needs of your company. Our team of local search engine optimization experts has years of experience and we are continuously putting businesses in the limelight.
A great SEO firm should have in-depth knowledge of local SEO services including the best practices. While local SEO services look like just another SEO term, it is a crucial part of digital marketing that builds relevance around the location of your company. You should also find out if the local SEO company has the right link building strategy. Big promises are always red flags as link building takes time, especially for small businesses or startups. A reputable local SEO company shouldn’t make any bold claims of ranking your local business overnight, or over a short, defined period of time.
If local SEO is something your business lacks, we would be honored to serve you. We have a dedicated and talented team to help your business grow through local SEO services. Signup today and let’s get your website on the right track to bring in those local customers your business needs!
Need help targeting a larger area? Ask us about our affordable SEO services that are aimed at targeting a national or international audience.