The key to making money, earning a profit, and being successful on the internet and world wide web is “traffic” to your website. “Traffic” is another name for visitors to your website. You need to have visitors that see what you are offering and then decide to act. What action is something you need to determine when you design your site.
What “action” from your website will you define as success? Some want email responses, or lead forms filled out. Others may not have time to check their email so they want people to see the phone number and call them. (We have one client with a marina on a local lake that is so busy, they just want the visitors to call them. The website provides information, but the results they want is the phone to ring. Others judge the success by how many sales are made from the shopping cart.
But the key to getting any action, is having visitors to your site. This can be accomplished in many ways, but the most common way a site is found is by searching for specific key words on the search engines. Another popular method is to buy “key word” advertising on the search engines, but this can become very expensive in a hurry, and if you’re anything like me (and the other 80% of internet users), you scroll right past the ads without even reading them.
So the question then is HOW do you get that traffic from the search engines… and how to do you get your site to rank high on the search engines?
This process is called SEARCH ENGINE OPTIMIZATION and we are proudly offering Idaho SEO services!
The first step is to establish which key words people are using to find the product or service you’re selling. There are tools available to help you see which words and phrases are most popular and used most frequently.
The second step is to incorporate those key words into your web pages. These key words need to be in the text, in the headers, on the photos, in the meta tags, and definitely in the page title.
The next step is to build out your website content. This can be expanding on your existing content, or building new pages and blog posts. In the world of SEO, there is a term “content is king” and this is very true. Google’s (and other search engines) number one priority is to deliver users to the best content available based on their search terms. So, as a website owner, it’s your job to make sure that you have the content they’re looking for and the search engines will reward you be sending them to your website.
Finally, and nearly as important as your content, you need links from other websites back to yours. A “backlink” is basically a vote of confidence for your website and tells users and search engines that other websites trust you and your website. Backlinks help raise what is known as “domain authority”, and the higher hour domain authority, the faster you will climb in the search engine rankings. There are many ways to achieve backlinks, some of the most common are guest-posting on other websites, creating directory listings, and manual outreach to other website owners and requesting that they link back to your valuable content. Beware, not all links are the same and you have to be careful, as the wrong kind of links can actually lower your rankings, or worse yet, cause your website to be banned altogether from the search engines.
Don’t have time to do the site optimization yourself? Contact us by simply filling out the form below and we’ll get back to shortly and begin helping you start to climb the search engine rankings ladder!.
Although we are a Idaho based business, we have worked with and helped clients from all around the world. So, don’t let that stand in the way of hiring a professional team dedicated to seeing you succeed!
Our plans start at $500/month and increase in $250 increments. Obviously, the larger your budget, the more time it will allow us to spend each month, and the faster you’ll begin to see the results you’re after.
Again, this is largely determined by your budget and the amount of time it allows us to spend each month. But in general, we normally begin to see pretty significant results within 3-6 months. This will also vary depending on how competitive your niche and keywords are.
Absolutely! We are more than happy to change your plan at any time to meet your needs and budget.
Search engine optimization always takes time and can always be improved. We recommend that you’re patient and give it at least 3-6 months to start seeing the improvements you’re after, but you’re free to cancel your service at any time.