What’s the next big thing in marketing?
Is it drone billboards, virtual reality ads or robot spokespersons? Or will it be…traditional advertising?
Yes, you read that right! What was once old may be new again.
Marketers have opportunities to use modern advertisement strategies to get their message across. But does that mean that the old way of advertising is dead?
Should you invest in the new digital marketing or stick to the “old-school” ways of advertising? Keep reading for the answer.
Increase Engagement
You can’t deny the importance of digital marketing in any advertising strategy. However, the saturation of marketers using the digital space can be overwhelming. Without a powerful SEO strategy, it may be hard for your business to get the attention it needs.
There are roughly 4 million businesses that are paying for advertising on Facebook. The market is competitive, but you can still launch a successful social media campaign.
Since fewer marketers use traditional advertising, you can win the attention of consumers.
Avoid “Blockers”
In the digital space, it’s easy for a consumer to “block” or hide ads.
Traditional ads are much more difficult to block. Billboards and radio spots are a part of most consumers’ commutes whether they like it or not.
Ultimately, effective marketing is getting your content in front of the right people. That is hard to do if they are blocking every ad you post.
If you use digital ads, create relevant and compelling content for your audience. This will reduce your risk of getting blocked.
Local Business Advantage
If you have a local business, traditional adverts might be the better choice for you. Even with the new marketing tools available, word-of-mouth advertisement is still credible.
Try asking your clients to spread the word about your services. If they need motivation, offer an attractive incentive.
For example, if you sold this portable gazebo tent, you could ask customers to tell other campers. In exchange, you could offer them a discount on their next purchase.
Their testimonial can attract consumers who may not have heard of your business.
Traditional Advertisement Is Harder To Measure
One major challenge of traditional advertising is that it is harder to track and measure. You can create clever marketing campaigns, but the numbers never lie.
The success of digital marketing campaigns can be easily measured thanks to analytics. If you decide to hand out business cards, it’s hard to track how many clients you gained as a result.
If you depend solely on traditional methods, you may not be able to quantify the success of your efforts.
Final Thoughts
There are a few reasons why traditional marketing tactics can benefit businesses. The digital space is growing rapidly and offers many opportunities for creative advertisements.
However, there are still ways to be innovative by using traditional methods.
So should you use digital or traditional methods?
You don’t have to choose! For the most effective marketing strategy, use a combination of both. This gives you the most reach to a variety of consumers.
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