Social media marketing might sometimes appear to be the Wild West. Everything is not a fair game, and marketers must try anything to see what works.
You look at companies like Wendy’s, GoPro, and Starbucks and think how you might reproduce even a portion of their success.
But what about the reality? If you’re having trouble differentiating your brand, you’re not alone.
A well-planned outbound marketing strategy should include social media marketing. It must be used to promote your content, increase brand recognition, and give your business a voice.
Social networking channels are used by 89 percent of marketers to organically share content, barely beating out email or blogging as a top communication method. This makes sense given that social media is used by 53.6 percent of the world, so getting a foothold in your target audience must be easy… right?
With an increasing number of individuals using social media to study and comment on businesses, capturing the attention of the target audience is more difficult than it appears.
So, what exactly is a successful brand awareness tactic? How can you become a recognized face in your followers’ feeds rather than just someone they scroll past?
In this article, we will talk about the six social media tactics that can help you optimize your brand recognition.
6 Social Media Tactics That Can Help You Optimize Your Brand Recognition
Here are six tips that will help you optimize your social media to improve your brand awareness.
- Know your audience
- Measure brand awareness
- Customize your page
- Make things visually appealing
- Offer value
- Connect with influencers
Read on to optimize your brand recognition today.
1. Know your audience
To begin, determine who your intended audience is. If you don’t already have them, you must know that developing personas is an important part of an inbound marketing strategy. It is critical for marketers to avoid making conclusions about the content or social networking sites with which their target audience interacts.
You should use your preferred social media platforms as a web browser to engage with your target audience on social networks. To keep up with emerging subjects in your sector, look for hashtags, get ideas from rival channels, and engage with public intellectuals.
This will assist you in developing a more complete picture of how your target audience interacts with social media.
2. Measure brand awareness
Simply being able to recall a thing is one of the most powerful motivators for consumers to purchase. Sponsorships and conventional advertising and promotion all help to boost brand memory by using a consistent and omnipresent logo and catchphrase.
As a result, growing brand awareness is critical, as is assessing brand awareness to determine what works and what doesn’t for your brand.
So, how to measure brand awareness?
Whether you do a poll via email, online, or phone, you can both ask existing clients how they learned about you or a random sample of individuals if they are aware of your business.
Looking at where consumers are already talking — websites and social media – is maybe the most successful technique.
Monitoring involves listening in on digital, organic discussions about your business that are taking place on websites and social media. Listening to these uninvited ideas helps you to hear consumers’ perspectives as they naturally express themselves.
3. Customize your page
Building brand awareness relies heavily on recognition.
When followers look at your social accounts, they must be able to get a sense of what you’re about. They should also acknowledge your uniqueness.
How you put up your profile, from social biographies to profile photographs, influences whether or not others identify you.
People’s attention spans are minuscule, to say the least. You only have six seconds to tell your audience that ‘this is what you are.’ A clean, well-optimized biography and photo are essential for conveying your brand to anyone who may not be familiar with you.
4. Make things visually appealing
Getting your content recognized in the noisy environment of social media necessitates the use of eye-catching visual content such as photographs and videos. It’s no doubt that social media is a popular platform for marketers who employ visual material.
This, thankfully, does not imply that every post must be accompanied by hand-drawn illustrations. Royalty-free stock images and GIFs (from Adobe, for example) can be used to add a simple visual aspect to your post, while platforms like Canva and Biteable allow you to produce bespoke photos and video content.
5. Offer value
According to the data, content that gives value outperforms content with excellent production quality. On social media, consumers are more captivated by valuable and ‘human’ content. Rather than concentrating on what you’re offering, think about how you might teach your audience and address their needs and pain areas.
People love Facebook and tik tok lives. It helps users connect with your brand directly through comments.
UNUM’s guide on how to go live on tik tok will help you create a ‘bomb’ social media marketing strategy for your brand.
If you have educational blog posts, social media is a great place to share them. This form of content is more likely to pique your audience’s attention while also demonstrating your ability and understanding.
You may also communicate with your audience through social media. As quickly as feasible, respond to mentions, DMs, and comments.
6. Connect with influencers
According to the data, content that gives value outperforms content with excellent production quality. On social media, consumers are more captivated by valuable and ‘human’ content. Rather than concentrating on what you’re offering, think about how you might teach your audience and address their needs and pain areas.
Wrapping Up
That’s a wrap for this article. Hopefully, the aforementioned tips will help you optimize your brand recognition. Remember, simply creating a product and using outdated marketing tips will take you nowhere. Leverage the benefit of social media and strive to be different, and see your business going to the next level in no time.
