The Top 5 Features That Really Cool Websites Have in Common

Really Cool Websites


In 2017, there were over 1 billion websites. Today, there are almost 1.5 billion websites with a little under 200 million of those active.

How will you stand out? It’s not enough to have a good website.

You need a great website. It’s the really cool websites that get the attention. To have a great website, you need to pique curiosity and create customer interaction.

Read on to learn more about designing awesome websites that help you gain brand recognition and customers.

Designing Really Cool Websites

Heavy emphasis is on social media marketing for a reason. It’s interactive and fun and people love it. That’s why you need really cool websites to get your brand noticed.

Think of your website as another part of your social media. It’s more than an Internet advertisement.

Your website needs to be fun, and it needs to provide valuable content to your potential customers. Providing valuable content is the ultimate way to boost your users trust in you, and ultimately turn them into long-time customers.

Reveal Marketing

When was the last time you clicked on a link because you had to know what would come next? That’s called reveal marketing. The key is to reveal something after the customer interacts with the site.

Have the customer input his name and email address before you’ll send him a free ebook.

Make the customer solve a quick puzzle or watch a video before you allow him to gain access to the desired content.

Create an eye-catching custom flyer that induces the customer to click through. You can give it a try for free at Adobe Spark Post.

Try an Interactive Poll

Interactive polls are a great way to engage your customer and get feedback at the same time. Have you ever noticed how many polls are on Facebook? That’s because they work to engage users.

People like to give their opinions and a poll is an easy way for them to do that. Ask questions that help you serve the client. You’ll be helping your customer and yourself.

Ever Used a Cost Calculator?

Cost calculators are popular with clients because they’re so useful. If a client goes to your site and can calculate the cost of doing business with you, he’ll be more likely to contact you.

Cost calculators are so effective because they give the client an immediate answer to the important question, “What’s this going to cost me?”


A relevant up-to-date blog is important for your website. It’s also important to include video in your web design and marketing.

Vlogging is the use of videos in your blog content.

Not sure what to put in your videos? Give your customers some insight into your business. Show them videos that take them “behind the scenes.”

Introduce them to the CEO. Show them how you make your product.

Be creative!

Great Contact Forms

Have you ever spent 10 minutes hunting through a website for the contact information? Don’t make your clients hunt for your contact info. It’s so frustrating!

Make your website stand out by providing a great contact form. Make it easy to find and simple to use.

Make the font easy to read and large enough to see. Put it on every page.

Ready for an Awesome Website?

Are you ready for a unique website that will help your business stand out? Find out more about our WordPress web design services.


About The Author

Dustin Reed

Dustin Reed, is the owner and senior web technician for Innovative Solutions Group. He graduated in 2011 with an Associate’s Degree in Web Design and Computer Programming with a 3.78 GPA, demonstrating that he has taken this education and experience very seriously. He takes great pride in the fact that he truly enjoys doing what he does best, Building Professional Websites! During his 5 years working at Innovative Solutions Group, he has been responsible for many different aspects of the business ranging from creating new accounts/domains on Innovatives server to responsive(mobile-friendly) template creation. Some of his other responsibilities/strengths are WordPress website design, CSS/HTML coding, creating visual animations using Jquery, page layout, and troubleshooting many different types of problems that may arise. When he is not busy working at Innovative Solutions Group, he enjoys doing all of the great outdoor activities that the beautiful state of Montana has to offer. Such as, fishing, camping, hiking and enjoying a day at the lake during the summer.

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Innovative Solutions Group
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Nobe Eyecare Associates
Nobe Eyecare Associates
17:13 07 Apr 20
Dustin is great. Quick to respond to any inquiries and reasonable pricing.
Troy Kennett
Troy Kennett
13:57 15 Jan 20
I have been with Dustin and Innovative Solutions for over a year now. Dustin and his company have taken my business to a whole new level. With what they have done with our website and how people find us is amazing. We have grown 10 times over because of Innovative. If your in need of the next level of success in marketing, your in great hands here. You will not be disappointed. Thank you Dustin and the team!!
Helena Dweller
Helena Dweller
21:13 03 Jan 20
Great, courteous and fast service. A very honest business that will not overcharge. Highly recommended!
john scannell
john scannell
15:40 23 Apr 19
I have used Dustin and his team for years- - exceptional service and Dustin is incredibly responsive
Susan Duclos
Susan Duclos
15:45 06 Sep 17
Excellent service. We have been with Innovative since the launching of our site. They not only designed the entire site with the functionality we wanted, but have hosted it reliably no matter how high the traffic spikes. I would recommend Innovative to anyone looking for a professional, reliable and very responsive team.
Jacob Wandersee
Jacob Wandersee
12:41 19 Jun 17
Work was done in a very timely matter and Dustin was great to work with!
Gary Gavin
Gary Gavin
23:01 09 Jun 17
I used Dustin at Innovative Solutions to initially just host my website. After working with him I decided to do a pretty significant makeover on my site. He did a great job, was super responsive and has Fletcher in the Design Department to help with graphics and such. He answered inquiries after hours and is very reasonably priced. I have used quite a few web people over the years and Innovative Solutions is undoubtedly who I will continue to use.
Serapha Cruz
Serapha Cruz
16:57 03 Jun 17
Super helpful! From the very beginning the designer was patient and offered great suggestions. Very customer friendly. They wanted the site to be perfect for me. Also, ease of billing. Thank you for creating a great site.
Dan Deininger
Dan Deininger
13:54 22 May 17
I owned the company for over 20 years, and Dustin treats customers in a very courteous and professional manner. That why I'm going back to Innovative for help with our latest personal web project.
Nobe S. Nijjar BSc, BS, OD
Nobe S. Nijjar BSc, BS, OD
14:22 10 Nov 16
Fantastic service and very quick responses to any problems or feedback! Extremely helpful despite being out of country.
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