Posting To Facebook- Creating Engaging Posts

Last week we talked about how often to post to Facebook. While still important, the quality of the posts (just like the quality of content on a website) still remains as the most crucial factor in publishing. Page insights will change drastically once you start publishing creative and engaging posts. Because of the unique nature of the multitude of Facebook pages, there are an innumerable amount of pointers and tips to ensure quality posting. Here are just a few to help get you started. Write With A Purpose Think about what you seek to accomplish with each post. Are you seeking to spread general information? Use a catchy first sentence. Perhaps you are seeking to advertise a limited time sale event. This point, while simple, is overlooked. Don’t post just to post. Writing with a purpose also means having a clear call to action. News stories might ask you to click on a link to read more. Clothing stores will use pictures and a link directly to the product advertised. Other posts include a call to action that involves basic post interaction. Write Less Think about the vast majority of Facebook users. Generally they are quickly scrolling through their feed, waiting for an elevator or burning time during lunch. You have that split second of your post scrolling up their screen to catch their attention. Posts with large bodies...

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Posting To Facebook- What Is Too Much And What Is Too Little

It seems almost everybody has that friend on Facebook that drives them to wonder if they can hide all their posts without them knowing. You scroll and scroll and you cannot get past all of the content they have posted. On the flip side, there are pages and people that post interesting content that drives you to visit their page to find more quality content. You eventually may subscribe to this person or page. When it comes to Facebook, it is no surprise that quality comes before quantity. Social Bakers found that most major brands post on average only one time per day. At this point, the vast majority already know what Coca-Cola is. Their primary marketing goal is not for more exposure.They strive to create a low amount of posts to keep everybody engaged in their products. Many take this as they should post minuscule amounts. However, this one size fits all approach won’t work for many non-profits, news networks, and small businesses. Unfortunately, when it comes to posting to Facebook there isn’t a single magical number. It varies widely depending on the page and the target audience. That being said, the best route to navigate social media is to research your target audience and your category of page online. See what works for others and predict whether it works for you. The safe bet is to start off...

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Penguin 4.0- What It Is & What It Means For Your Site

Almost two weeks ago Google rolled out Penguin 4.0. Initially launched in 2012, Penguin’s purpose is to penalize websites contributing to webspam and ultimately black hat SEO tactics. A common tactic of black hat SEO is keyword stuffing which skews search results. This is bad for both search engines and end users as they both strive to reach quality and relevant content. The image to the left is taken from Google’s webmaster blog showing an example site of what the initial release of Penguin would affect. Notice the irrelevant keywords by the masses. Some offenders are a bit more sneaky. Below is another site that was affected by the initial release of penguin. The blog has random links that are spammy in the midst of what initially appears to be somewhat quality content.   Penguin 4.0: Primary Changes If you’re not a black hat SEO strategist, then you probably have nothing to worry about. Penguin 4.0’s primary updates include:   “Penguin is now real-time. Historically, the list of sites affected by Penguin was periodically refreshed at the same time. Once a webmaster considerably improved their site and its presence on the internet, many of Google’s algorithms would take that into consideration very fast, but others, like Penguin, needed to be refreshed. With this change, Penguin’s data is refreshed in real time, so changes will be visible much faster, typically...

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Quality Content Is Important Above All

Why are there sites that are clearly not SEO optimized sitting at the top of search results? Why are some search engine optimized sites still landing on page thirty? Google and other search engine’s jobs are rather simple: Deliver desired, quality content to the end user. Search engine optimization is a way of getting your website found by Google. The basics of SEO revolve around getting quality and purposeful content discovered.   Think of your website as a store. A store that is clean, well designed, but offers poor quality products will be beat out by the hole in the wall shop that sells quality products despite the poor environment. It is safe to say, however, that the run down store could still do better by providing organization and a better customer experience.   If a website offers poor content or products that are not desired, the amount of SEO work will do very little for this website. A website that thousands of users flood to in order to receive quality content despite the lack of SEO will always do better. Search engine’s jobs are to deliver the desired content, not just search engine optimized content. This is precisely why the purpose and content of a website must be considered above almost all other factors. Obviously if the website is glitchy and users cannot access the content, then the...

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Link Building-An Overlooked Key in SEO

A website could be filled with great keywords, mobile optimized, and all set up with Google, Yahoo, and Bing. These things certainly help, but there is still more needed to validate the content on your site as quality in the eyes of search engines. Like many search engine optimization strategies, there is a wrong way and a right way of approaching link building.   What is Link Building? In short, link building is when a website provides useful links to other websites and other websites provide useful links back. This is especially common when making travel plans. When you go to a hotel website they may link to local attractions and local attractions might link back. These are useful links- something that benefits the user.   Why is Link Building Important? Link analysis is used by search engines to determine how websites are related to each other. Quality websites do not often link to spam websites. A website that has many other quality sites linking to it is determined to be pretty important. For example, major news websites are often being linked to and search engines deem that site to have significance and that users must also value this website. The more popular a site, the more valuable the links will be. Wikipedia is another example of many outgoing links and many in flowing links. Wikipedia is often one...

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